D'AMONTE' RIDLEY
Atlanta
Summary
Creative and Impact-driven GTM Leader with 8+ years of experience in consultative sales, SDR program oversight, and data-driven revenue operations. Proven expertise in HubSpot administration, workflow automation, integrations, lead routing, and reporting. Adept at creating process documentation, driving system improvements, and advising leadership on technology strategies. Skilled in managing KPIs, streamlining operations, and improving adoption across sales, marketing, and retention teams.
Overview
7
7
years of professional experience
Work History
GO-TO-MARKET SENIOR
Obviously.ai
06.2024 - 06.2025
- Managed multiple SDR programs, tracking pipeline velocity, outreach data, and KPIs to ensure program health.
- Administer HubSpot and Salesforce platforms, managing user permissions, creating dashboards, and delivering KPI reporting to C-level stakeholders.
- Conducted weekly performance inspections, identifying risks and implementing pivots to boost meeting production by 30%.
- Partnered with data, enablement, and ops teams to optimize campaigns, increasing demo conversion rates by 25%.
- Integrated HubSpot, Salesforce, and Apollo for seamless lead routing, ensuring accurate and timely sales handoffs.
DIRECTOR OF BUSINESS DEVELOPMENT
Abacus.ai
03.2023 - 06.2024
- Oversaw SDR operations for 20+ team members, managing outreach strategy, KPI forecasting, and program performance.
- Monitor data integrity and user activity across Hubspot and Salesforce, troubleshooting any issues and optimizing system performance.
- Led A/B testing of messaging across 10 verticals, validating ICPs and achieving message-market fit and timeliness.
- Collaborated with leadership to create reporting dashboards and optimize HubSpot-based lead management strategies.
- Designed and executed HubSpot and Salesforce workflow automation to improve pipeline velocity and reduce manual processes.
GEN-AI/MLOPS SOLUTIONS SPECIALIST
Abacus.ai
04.2022 - 03.2023
- Facilitated onboarding and enablement, defining KPIs and aligning implementation plans to client ROI goals.
- Tracked SDR performance metrics, reporting to leadership and recommending campaign pivots for pipeline acceleration.
- Identified and resolved Hubspot process gaps, introducing new operational efficiencies that improved campaign performance.
- Delivered $250K in ARR from enterprise accounts while maintaining a $1.3M qualified pipeline.
- Achieved 155% of quota with a $1.3M pipeline and $250K in ARR from enterprise accounts.
- Led end-to-end deal execution including account research, cold outreach, executive discovery, and customized proposal delivery.
SALES DEVELOPMENT REPRESENTATIVE
OxBlue
02.2021 - 02.2022
- Initiated over 500 outbound calls per week, fine-tuning targeting and outreach scripts to increase appointment rates.
- Handed off qualified leads to AEs and supported post-demo transitions and deal acceleration.
- Maintained Salesforce CRM hygiene for accurate pipeline visibility and team reporting.
- Assisted in development of industry-specific outreach strategies to break into untapped sectors.
- Achieved #1 SDR performance ranking with over $230K in influenced revenue.
OPERATIONS SPECIALIST
Nolan Transportation Group
10.2020 - 02.2021
- Managed complex freight operations; collaborated with account teams to solve urgent customer needs.
- Promoted for rapidly exceeding revenue benchmarks and demonstrating customer-first agility.
BUSINESS DEVELOPMENT REPRESENTATIVE
Vonage
01.2020 - 08.2020
- Supported onboarding for telecom clients and coordinated product handoffs to technical teams.
- Consistently exceeded sales targets while managing 30+ client accounts.
- Identified business development opportunities and implemented effective strategy for client
acquisition. - Presented company products and addressed prospect objections effectively.
- Made 80 to 100 cold calls daily.
CLIENT SOLUTIONS REPRESENTATIVE
AT&T
09.2019 - 12.2019
- Led enterprise SaaS and security solutions sales, acquiring and nurturing 20+ new business accounts.
- Utilized consultative selling strategies to enhance customer experience and increase revenue.
- Developed responses to RFP's.
- Utilized consultative selling skills to close sales within assigned accounts.
Marketing Representative
Power Home Remodeling
04.2018 - 05.2019
- Address problems in a proactive and knowledgeable manner to maintain and enhance client satisfaction.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Built strong client relationships and provided high value-adding services, resulting in over 700 new leads generated, and approximately $1,000,000 revenue in Q1, as a team.
- Traveled 100% of the time to promote company products and upsell customers.
Education
Bachelor of Science - BIOLOGY
Valdosta State University
Valdosta, GA06.2016
Skills
- ROI Analysis & Executive Reporting
- Pipeline & KPI Forecasting
- ICP Development & Validation
- HubSpot Administration (workflows, dashboards, reporting, permissions)
- Salesforce Management & Integration
- Lead Routing & GTM Process Optimization
- Workflow Automation & Campaign Enablement
- Cross-Functional Stakeholder Alignment
- Stakeholder Collaboration & Strategic Advising
- GTM Tech Stack: HubSpot, Salesforce, Apollo, Outreach, Salesloft
Personal Information
Timeline
GO-TO-MARKET SENIOR
Obviously.ai
06.2024 - 06.2025
DIRECTOR OF BUSINESS DEVELOPMENT
Abacus.ai
03.2023 - 06.2024
GEN-AI/MLOPS SOLUTIONS SPECIALIST
Abacus.ai
04.2022 - 03.2023
SALES DEVELOPMENT REPRESENTATIVE
OxBlue
02.2021 - 02.2022
OPERATIONS SPECIALIST
Nolan Transportation Group
10.2020 - 02.2021
BUSINESS DEVELOPMENT REPRESENTATIVE
Vonage
01.2020 - 08.2020
CLIENT SOLUTIONS REPRESENTATIVE
AT&T
09.2019 - 12.2019
Marketing Representative
Power Home Remodeling
04.2018 - 05.2019
Bachelor of Science - BIOLOGY
Valdosta State University