Daniel vonHerrmann
Growth Marketing Manager
Savannah,GA
Summary
Data-driven growth marketing leader with 9+ years of experience driving revenue through omni-channel acquisition and lifecycle marketing programs across ecommerce, B2B, and subscription-based businesses. Proven track record of scaling paid media, direct response, email, and referral programs while building reporting frameworks that connect marketing activity directly to revenue, pipeline, and ROI. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.
Overview
16
16
years of professional experience
Work History
Marketing Director (Contract)
SecureVision, LLC
12.2024 - Current
- Own end-to-end growth marketing strategy for a regional ISP serving MDUs, HOAs, and hospitality properties, with direct responsibility for revenue-driving campaigns across digital, email, direct mail, and inbound lead funnels.
- Planned and executed omni-channel acquisition campaigns designed to move prospects through proposal, close, and onboarding stages, directly supporting monthly and annual revenue targets.
- Built KPI-driven reporting dashboards tying campaign activity to proposed units, closed revenue, conversion rates, and churn reduction.
- Implemented marketing automation and lifecycle workflows to improve lead nurturing, customer education, and upsell conversion.
- Partner closely with sales leadership to align spend, messaging, and reporting around measurable business outcomes.
Product Marketing Manager, Fiber Expansion & Growth
Cable One, Inc.
05.2021 - 12.2024
- Led revenue-focused marketing strategy for fiber expansion markets, managing omni-channel acquisition across paid digital, direct mail, email, and referral programs.
- Partnered directly with internal and external vendors across Cable One and Hargray markets to drive digital performance, improve attribution, and scale winning campaigns.
- Managed agency and vendor relationships supporting paid search, paid social, and digital analytics, holding partners accountable to ROI, CAC, and subscriber growth targets.
- Designed and launched a Residential Refer-a-Friend program that created a scalable, cost-efficient acquisition channel contributing to sustained subscriber growth.
- Built and operationalized an AI-powered churn mitigation program using behavioral and service data to trigger targeted retention campaigns, reducing churn by approximately 5 percent among engaged segments.
Marketing Manager
Hargray Communications
01.2017 - 04.2021
- Executed acquisition and retention campaigns for residential, condo, and new-build developments, consistently exceeding take-rate and revenue targets.
- Launched and scaled a New Build marketing program that exceeded ROI goals across the majority of deployed markets.
- Improved operational efficiency by streamlining print, logistics, and vendor workflows, reducing recurring marketing expenses by over $9,000 per month.
- Supported early digital transformation initiatives, including improved campaign tracking, vendor accountability, and performance reporting.
Marketing and General Manager
ManGrate & EarthWalk Communications
01.2010 - 01.2013
- Led ecommerce growth strategy including paid media, email marketing, and direct response campaigns.
- Scaled online revenue past $1M with over 200 percent year-over-year growth through disciplined testing, funnel optimization, and channel expansion.
Education
Bachelor of Arts - Communication
George Mason University
Skills
- Omni-Channel Growth Marketing
- Ecommerce & B2B Lead Generation
- Paid Search and Paid Social Strategy
- Email and Lifecycle Marketing
- Conversion Rate Optimization and A/B Testing
- Marketing Analytics, Dashboards, and Attribution
- Revenue and ROI Reporting
- Vendor and Agency Management
- Marketing Automation and CRM Integration
Websites
Timeline
Marketing Director (Contract)
SecureVision, LLC
12.2024 - Current
Product Marketing Manager, Fiber Expansion & Growth
Cable One, Inc.
05.2021 - 12.2024
Marketing Manager
Hargray Communications
01.2017 - 04.2021
Marketing and General Manager
ManGrate & EarthWalk Communications
01.2010 - 01.2013
Bachelor of Arts - Communication
George Mason University