DANIELLE SMITH
Atlanta
Summary
Product Manager with 5 years of experience enhancing conversion rates and checkout processes for high-growth brands. Demonstrated success in transforming digital retail through agile methodologies, collaboration with cross-functional teams, and data-driven strategies. Background includes work with Fortune 500 companies and direct-to-consumer brands, specializing in aligning business objectives with scalable technical solutions that boost revenue and improve customer satisfaction.
Overview
8
8
years of professional experience
Work History
Sr. Product Manager, Personalized Purchase Flows
SPANX
Atlanta
07.2022 - 01.2026
- Directed full-stack product lifecycle for checkout flows, cart, and product pages; collaborating with engineering, UX, marketing, finance, legal, and analytics teams to establish product vision and implement multi-quarter roadmap.
- Spearheaded comprehensive checkout optimization initiatives, overseeing dependencies across 4 agile development teams to enhance purchase completion and minimize friction in conversion funnel.
- Executed Shopify Checkout Extensibility migration within three months, achieving 0 customer-impacting P0 bugs and ensuring seamless purchase experience during critical platform transition.
- Executed headless commerce migration within 6 months, redesigning product data architecture and overseeing PDP and cart reconstruction to enhance site experience
- Converted complex business requirements into technical specifications for engineering teams, prioritizing scalability, reliability, and time to market.
- Integrated customer reviews across digital platforms, resulting in 5% rise in site revenue per session and boosting SEO effectiveness.
- Partner with external vendors and internal stakeholders to synchronize product goals with enterprise digital strategy.
Product Marketing Manager
Greenlight Financial Technology
Atlanta
11.2020 - 06.2022
- Directed website conversion funnel optimization, executing 75+ A/B tests to enhance digital touchpoints.
- Crafted go-to-market strategies for key brand campaigns and product launches, including Super Bowl LVI campaign, promoting alignment between product, marketing, and engineering teams.
- Coordinated efforts across product and engineering teams to deploy features that boosted customer acquisition, resulting in a 47% growth in referrals' share of total registrations in one quarter.
- Analyzed and adopted new SaaS vendors to revitalize the customer referral program, directing technical implementation and stakeholder communication.
- Facilitated regular roadmap briefings for executive leadership, promoting transparency and alignment across organization.
Sr. Associate Consultant
Bain & Company
Atlanta
09.2017 - 08.2020
- Partnered with executive teams of Fortune 500 and private equity clients to resolve critical challenges in strategy, operations, and organization.
- Analyzed customer purchase patterns and conversion data for a $30B insurance provider to determine the cost to acquire by segment, and accelerate customer lifetime value model development.
- Engineered financial model for $8B utility provider, delivering recommendations to senior leadership and regulatory boards to obtain approval for 10-year grid investment program.
- Created, conducted, and analyzed surveys to generate insights for commercial due diligence engagements; established survey best practices to enhance consistency and effectiveness across teams.
- Designed and facilitated an internal workshop for 20 senior executives, including Bain's Global Chief Talent Officer and Managing Director of North America, to define a 3-year Diversity, Equity, and Inclusion strategy.
- Translated complex business challenges into actionable recommendations, managing stakeholder expectations across technical and non-technical audiences.
Education
B.S., Neuroscience -
Duke University
Durham, NC05-2017
-
Stanford University, Inst. For General Management
Palo Alto, CA07-2016
Skills
- Agile frameworks
- Product development
- Strategic prioritization
- Data-driven decision making
- Conversion rate optimization
- Cross-functional collaboration
- A/B testing strategies
- User research and insights
Hobbies and Interests
- Passionate member of women's and inclusion ESGs
- Avid traveler (lived in Sydney for 4 months)
- Exploring Atlanta's dog-friendly neighborhoods
- Competitive volleyball player (setter, opposite)
- Testing new cocktail recipes when hosting friends
- Disney parks enthusiast with deep appreciation for exceptional customer experiences and brand loyalty
Volunteer Experience
- Committee Member, Equal Justice + Inclusion, 01/2021, 12/2022
- Team Member, Atlanta Inclusion Team, Bain + Company, 01/2020, 12/2020
- Team Member, Atlanta Women at Bain, Bain + Company, 01/2018, 12/2020
Tools And Platforms
- JIRA
- Github
- Figma
- Confluence
- Asana
- Shopify
- Sanity CMS
- Excel
- Tableau
- GA4
Timeline
Sr. Product Manager, Personalized Purchase Flows
SPANX
07.2022 - 01.2026
Product Marketing Manager
Greenlight Financial Technology
11.2020 - 06.2022
Sr. Associate Consultant
Bain & Company
09.2017 - 08.2020
B.S., Neuroscience -
Duke University
-
Stanford University, Inst. For General Management