De'Andre Williams
Macon
Summary
Dynamic marketing and sales professional with a proven track record at Techtronic Industries, excelling in product messaging and campaign performance optimization. Adept at leveraging CRM tools like Salesforce to drive demand generation and foster strong customer relationships. Recognized for delivering impactful presentations and utilizing data analysis to enhance strategic decision-making.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Field Sales and Marketing Representative
Techtronic Industries (Milwaukee Tool)
Macon
01.2023 - Current
- Implemented sales promotions, marketing events, and product demonstrations to elevate brand awareness and cultivate qualified leads.
- Fostered enduring customer relationships and brand loyalty via consultative product insight and needs-based solutions.
- Coordinated efforts with cross-disciplinary teams in marketing, supply chain, and operations to improve performance and attain revenue goals.
- Deployed CRM solutions (Salesforce, HubSpot) to document opportunities, streamline sales funnel operations, and assess essential performance metrics.
- Communicated presentations and sales analysis to regional leadership, ensuring alignment with corporate goals and business strategies.
Brand Marketing Specialist
Georgia Southern University
Statesboro
01.2021 - 01.2023
- Formulated and executed marketing campaigns and events enhancing brand visibility, community engagement, and customer retention..
- Executed comprehensive market and audience research to enhance campaign messaging and targeting.
- Applied data-driven decision-making to optimize promotional efforts and improve audience engagement.
- Assessed campaign KPIs to refine strategy and direct subsequent marketing investments.
- Delivered presentations to leadership teams, showcasing communication skills and analytical insight.
Education
Master of Business Administration - Business Administration
Mercer University
Macon, GA12-2024
Bachelor of Business Administration - Marketing
Georgia Southern University
Statesboro, GA12.2022
Skills
- Product messaging and positioning
- Go-to-market strategy
- Sales strategy and achievement
- Market research and analysis
- Product training and demonstrations
- Demand generation strategies
- Sales enablement tools
- Campaign performance optimization
- CRM tools: Salesforce, HubSpot, Google Analytics
- Data analysis with Google Analytics
- Excel proficiency: VLOOKUP, PivotTables
- Presentation skills with PowerPoint
- Document creation with Word
- Collaboration using Teams
Certification
- Hubspot Inbound Marketing
- Hubspot SEO
- Google Digital Analytics
- Stukent Digital Marketing
- Currently training in Marketo for enterprise email marketing
Accomplishments
Phi Kappa Phi Honors Society
Timeline
Field Sales and Marketing Representative
Techtronic Industries (Milwaukee Tool)
01.2023 - Current
Brand Marketing Specialist
Georgia Southern University
01.2021 - 01.2023
Master of Business Administration - Business Administration
Mercer University
Bachelor of Business Administration - Marketing
Georgia Southern University