Deborah Rosa
Blue Ridge
Summary
Results-driven operations and accounting professional with over 15 years of experience leading teams, streamlining business operations, and optimizing financial processes across E-Commerce, Retail, Legal, and Postal sectors. Proven expertise in digital marketing, project management, HR, and finance with a strong track record supporting executives and improving organizational efficiency.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Rural Carrier Associate
United States Postal Service, USPS
Murphy, NC
02.2020 - Current
- Delivered mail and packages efficiently across designated rural routes.
- Maintained accurate records of deliveries and pickups for postal service compliance.
- Operated postal vehicles while adhering to safety regulations and traffic laws.
- Assisted customers with inquiries, ensuring excellent service and satisfaction.
- Coordinated with team members to optimize workflow during peak delivery times.
- Adapted to changes in route assignments and delivery schedules effectively.
- Trained new associates on operational procedures and best practices for efficiency.
- Identified process improvements that enhanced delivery accuracy and timeliness.
- Demonstrated flexibility in adjusting schedules to accommodate unexpected staff shortages or increased workload demands.
- Promoted a positive work environment, assisting fellow carriers with challenging routes when needed.
Operations Manager
Law Offices of Evan M. Rosen, P.A.
Miami-Fort Lauderdale Area
08.2018 - 02.2020
- Managed all operational, financial, and administrative functions for the firm.
- Oversaw staff productivity, payroll, benefits administration, and quarterly meetings.
- Developed digital marketing strategies, increasing client acquisition with a 92% closing ratio.
- Handled accounts payable/receivable, general ledgers, P&L reports, and vendor contracts.
- Implemented department workflow improvements and procedural efficiencies.
Business Operations Manager
OperationROI
Fort Lauderdale, FL
05.2016 - 09.2018
- Supported three business lines (Retail, E-Commerce, Digital Marketing) in daily operations.
- Managed staff of 30, recruitment, onboarding, and employee development.
- Oversaw accounting functions including payroll, benefits, audits, and financial reporting.
- Handled banking operations with monthly cash flows exceeding $500K.
- Developed and executed digital marketing campaigns and analyzed KPIs.
Business Operations Manager
Car-Mercial
Boca Raton, FL
08.2012 - 05.2016
- Directed customer service and operational workflows across departments.
- Recruited, trained, and managed team members, improving customer retention.
- Assisted executives in developing business procedures and operational strategies.
- Developed and executed digital marketing campaigns and analyzed KPIs.
Reporting Analyst
VSEO
Boca Raton, FL
11.2010 - 08.2012
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns.
Education
Business Administration and Management, General
Escola Tecnica Santos Dumont
GO, Brazil01.2012
Skills
- Payroll processing
- Bookkeeping
- Financial reporting
- Bank reconciliation
- Operations management
- Staff development
- Content marketing strategy
- Search engine optimization
- Google analytics
- Digital branding strategies
- E-commerce marketing
- Data-driven decision making
- Content development
- Brand-building strategies
Certification
- Bing Ads Accreditation
- ALA Legal Administrator / Management and Operations
- Google AdWords Specialist
- Google SEO Specialist
- Certified QuickBooks
- Notary Public - FL
Languages
Portuguese
Spanish (Limited Working)
English
Spanish
Timeline
Rural Carrier Associate
United States Postal Service, USPS
02.2020 - Current
Operations Manager
Law Offices of Evan M. Rosen, P.A.
08.2018 - 02.2020
Business Operations Manager
OperationROI
05.2016 - 09.2018
Business Operations Manager
Car-Mercial
08.2012 - 05.2016
Reporting Analyst
VSEO
11.2010 - 08.2012
Business Administration and Management, General
Escola Tecnica Santos Dumont