Denise Arnold

Here are some of the most rewarding and relevant projects I have worked on:

• The Compassion Shift is an initiative of Emory University’s Center for Contemplative Science and Compassion-Based Ethics to promote human flourishing and advance a global culture of compassion through a research-based, scalable approach to the cultivation of compassion.
• This project was launched globally through a webinar led by His Holiness the Dalai Lama. You can still participate at: compassionshift.emory.edu
• Radio Recliner is a digital radio station run by real Resident DJs at retirement communities across the country, so they could stay connected while they were confined to their rooms during the Pandemic.
• Called "an important social service" by NPR, I led the entire program from my computer while working at home during COVID.
• On behalf of Bridge Senior Living, I worked directly with residents and their Assisted Living Directors to turn more than 50 seniors into DJs and help them turn their music and stories into radio shows anyone could tune into.
• The program received wide-spread news coverage and $6 million in free media.
• Their shows and stories now live on forever in the Library of Congress.
• How It's Viewed is a program to educate and fight HIV stigma in our society and improve patient's lives. Due to medical advancements, people living with HIV can now live normal lives and achieve “undetectable” status without a trace of the illness. Despite this, widespread HIV stigma continues to exist.
• To influence people’s POV, and create empathy, on behalf of ViiV Healthcare, we created a 360° interactive video where users can choose How It’s Viewed. So they can see how both positive and negative experiences play out.
• We also built an educational website and used HIV-positive ambassadors to openly share their experiences.
• The U.S. Civil Rights Trail is a collection of historical sites across 15 states and Washington D.C. that played a crucial role in the American Civil Rights Movement.
• Working on this account was an honor as promoting diversity, equity and civil justice is important to me. The purpose of the trail is to educate visitors about the movement's history, inspire reflection on the ongoing struggle for social justice, and encourage a deeper understanding of the people and events that shaped this pivotal period in American history.
• My full portfolio of work can be viewed at: denisearnoldcreative.com.

Completed and Received Certification in an ICF-approved Life Coaching program with a specialization in Equine Facilitated Coaching.

• This was a one-year hybrid program conducted online with regular zoom calls as well as several in-person intensives where we worked with each other as well as an assigned "client".
• Since completing the program I have held several group retreats where I worked with clients utilizing the horse-assisted coaching methods. clients had the opportunity to engage in a meaningful relationship with these magnificent animals, learned to respect boundaries, and interpret their emotions.
• I also attended a 4-day workshop prior to enrolling in the complete program.
• Prior to that I attended a 4-day workshop with The Academy for Coaching with Horses, run by Kathy Pike.

• During this time period I did contract work for Synchrony Financial and Anthem Worldwide, as well as for a variety of personal clients. Exact contract dates for each can be provided upon request.
• However, it was during this time period in 2017 and 2018 that I also pursued a certification in Life Coaching and Equine Facilitated Learning and Coaching from the ICF approved Equine Alchemy Coach training program, a one-year program with Lisa Murrell outlined above.
• I also participated in shorter events through the Academy for Coaching with Horses with Kathy Pike.

• Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
• Notable Clients included: Brookdale Senior Living and Delta Airlines

• Worked with creative teams to develop concepts for campaigns including broadcast television and social media that resonated with target audiences.
• Notable clients include: Nike Women

• Became an award-winning, creative, advertising and marketing expert in everything from television, video, digital, social, radio, CRM and web content.
• Notable clients include: The U.S. Marine Corps. I spent many years supporting our Marines as well as communicating with their parents, an important audience that needed understanding and unique support.

• Provided support for teen girls who had been abused, neglected, abandoned or court ordered to attend this in-house, residency program.

• Taught classes to teen girls involving life skills and emotional regulation. Material was provided by Brookwood but I was able to choose what I wanted to teach and interpret and evolve it as I wished.

• Maintained clean, neat, and operational facilities to serve program needs.
• Used strong interpersonal communication skills to convey information to others.
• Represented organization positively and professionally while providing community with much-needed services.
• Tracked service activities and outcomes against outlined plans and goals.
• Supported clients through development of new life skills, obtaining resources and transitioning back to society.