Denzel Harmon
Atlanta
Summary
Dynamic digital content strategist with a proven track record at Amazon, leveraging data analytics to enhance engagement and drive conversions. Expert in UX content design and stakeholder collaboration, I successfully optimized workflows and launched impactful in-app guides, achieving significant performance improvements. Passionate about delivering results through innovative solutions and team development.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Content Lead
Amazon
Atlanta
08.2022 - Current
- Own end-to-end digital content strategy across multiple product initiatives, partnering with product, engineering, and marketing teams.
- Use analytics and performance data to optimize content, improve engagement, and drive conversions.
- Design and launch UX-focused in-app guides using Pendo; serve as SME for high-impact product launches.
- Collaborate in Figma to review UX flows, guide placement, and content layouts.
- Build scalable workflows that improve launch readiness and cross-team execution.
Area Manager
Amazon
Cartersville
07.2021 - 08.2022
- Led daily operations for a 50+ associate team, driving performance and accountability.
- Reduced errors by 12% and achieved 98% on-time delivery using data-driven improvements.
- Managed team development through coaching and performance management.
- (RYY2 Fulfillment Center)
Train Dispatcher
Norfolk Southern Corporation
Atlanta
09.2016 - 07.2021
- Coordinated multi-state rail operations using real-time data systems.
- Reduced delays and improved on-time arrivals by 18% through process optimization.
- Trained and mentored new dispatchers to improve team performance.
Education
Bachelor of Science - Business Administration
Kennesaw State University
Skills
- Digital Content Strategy
- Data Analytics & Performance Metrics
- UX Content Design
- Pendo In-App Messaging
- Figma Collaboration
- SEO Optimization
- Stakeholder Collaboration
- Workflow Optimization
- Project Execution (Asana)
Certification
- Google Ads Search
- Meta Digital Marketing Associate
- Digital Adoption
- Project Management Basics
Personal Information
Title: Digital Content Lead
Timeline
Digital Content Lead
Amazon
08.2022 - Current
Area Manager
Amazon
07.2021 - 08.2022
Train Dispatcher
Norfolk Southern Corporation
09.2016 - 07.2021
Bachelor of Science - Business Administration
Kennesaw State University