Dionna R. Houston
Newnan
Summary
An innovative event marketing leader with a proven track record in planning, executing, and optimizing large-scale events that drive brand awareness, lead generation, and customer engagement. Skilled in multi-channel event marketing, sponsorship management, and strategic planning, successfully managing budgets exceeding $80 million. Adept at leading cross-functional teams, developing high-impact event experiences for audiences ranging from 500 to 30,000, and leveraging data analytics to optimize performance. Strong communicator with expertise in content creation, digital integration, and stakeholder engagement to maximize event success and brand visibility.
Overview
15
15
years of professional experience
Work History
Marketing Manager
US Foods
04.2023 - Current
- Orchestrated 10 customer facing events (food shows, webinars, lunch and learns) from planning, execution, contributing to a 5% growth in case volume and a 20% increase in qualified leads
- Developed training courses for the sales teams to optimize event-related product launches, enhancing sales effectiveness and brand engagement
- Engineered and implemented innovated communication strategies, leading to a 3% increase in seller and customer engagement
- Owned all aspects of B2B events marketing including venue sourcing, budgeting, promotional strategies, and post-event analytics
- Fostered relationships with vendors to streamline event logistics an secure vendor-funded promotions and sponsorships
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Oversaw community partnerships, securing sponsorships opportunities to grow brand visibility
- Analyze data to optimize campaigns and increase engagement, case growth and customer acquisition
Regional Marketing Manager
T-Mobile & Metro by T-Mobile
10.2021 - 06.2022
- Designed and executed promotional events, including store launches, generating 100 activations and a 10% boost in customer acquisition
- Led influencer marketing campaign to drive event attendance and brand presence, achieving an 11% increase in engagement
- Specialized in event and sponsorship marketing to create unique experiences that enhanced brand equity and generated leads
- Conducted direct-to-consumer campaigns across digital, print and OOH platforms to maximize event reach
- Project supervised marketing deliverables on campaigns including confirming marketing deliverables, developing clear deliverable lists and ensuring assets were delivered to designated contacts
- Conducted and analyzed data on consumer demographics, preferences, needs, and buying habits to identify potential marketing strategies and KPIs
- Devised quarterly budget and long-term strategic marketing plan
- Lead, developed and coached brand ambassadors
- Managed on-site event logistics, overseeing marketing deliverables, budgets and stakeholder communication
Director of Marketing & Promotions
Bonneville International Communications
07.2019 - 10.2021
- Created the longest running community affairs campaign resulting in sponsorship opportunities increasing the company’s revenue by 15%
- Executed promotional campaigns that increased customer acquisition by 20%
- Expanded event presence by 100% through high-impact field marketing campaigns, driving audience engagement and revenue growth
- Created a content strategy to produce thought leadership in various formats ranging from website content, blogs, videos and social media
- Developed, wrote and edited 100+ email and social media (paid and organic) campaigns that improved engagement by 45%
- Designed, managed, and analyzed on-air and off- air media campaigns, performance, and media growth
- Lead, a team of 11 while designing station visibility innovations in order to enhance event and brand visibility
- Revamped the company’s loyalty program resulting in a 75% customer retention increase
- Implemented A/B testing and experimentation to continuously improve campaigns
- Strategically created quarterly marketing plans, that increased lead generation by 150% in 2020
- Analyzed clients' business marketing initiatives and provided solutions to improve sales, client retention, and loyalty
Special Events Coordinator
KNCI, KHTK, KZZO & KYMX
05.2016 - 07.2019
- Event management of 10-12 events per year including account management with vendors/clients, press releases, and overseeing event set design and breakdown
- Developed strategic and promotional plans to drive Special Event to exceed annual revenue goal of $80k
- Negotiated and booked venues, transportation, hotel rooms, stage, entertainment, etc
- Collected accounts payable and ensured key accounts needs were managed in timely manner
- Worked with Clients to guide them through the event details and served as their personal coordinator throughout the entire planning process and event
Assistant Marketing & Promotions Director
KZZO 100.5
04.2013 - 05.2016
- Created event/campaign recaps for clients to strengthen partnerships
- Produced newsworthy blogs that increased web hits by 45%
- Social Media management and analysis including audience insights to optimize digital and traditional ad spend
- Manage team of 5 to execute live entertainment sales and marketing campaigns including station contests (on air & online)
Promotions Assistant
KZZO 100.5
01.2010 - 04.2013
- Leveraged sponsoring as well as planned/organized key business events to strengthen radio brand
- Acted as public relations and brand ambassador dealing closely with contest winners and creating campaigns, and social media blogging
Education
Bachelor of Arts - Radio Broadcasting
University of La Verne
Skills
- Digital marketing
- Market analysis
- Marketing campaigns
- Creative direction
- Customer relationship management (CRM)
- Strategic planning
- Brand promotion
- Staff management
- Project management
- Social media platforms
Technology
Cvent, Word, Excel, PowerPoint, Publisher, Outlook, Gmail, Drive, Meet, Docs, Sheets, Slides, Hangouts, Zoom, GoToMeeting, Skype, Teams, LinkedIn, Facebook, Instagram, Twitter, Snapchat, YouTube, Hootsuite, Slack, Box, Dropbox, Teamwork, Asana, Trello, Canva, Adobe Pro, Photoshop, Wordpress
Awards
- Leadership Excellence, 2020, KZZO, KYMX
- Above & Beyond Award, 2020, KYMX, KZZO
- Above & Beyond Award, 2019, KYMX, KZZO
- Above & Beyond Award, 2018, KNCI
Timeline
Marketing Manager
US Foods
04.2023 - Current
Regional Marketing Manager
T-Mobile & Metro by T-Mobile
10.2021 - 06.2022
Director of Marketing & Promotions
Bonneville International Communications
07.2019 - 10.2021
Special Events Coordinator
KNCI, KHTK, KZZO & KYMX
05.2016 - 07.2019
Assistant Marketing & Promotions Director
KZZO 100.5
04.2013 - 05.2016
Promotions Assistant
KZZO 100.5
01.2010 - 04.2013
Bachelor of Arts - Radio Broadcasting
University of La Verne
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