EDWIN A. CORREA
Lilburn,GA
Summary
In the realm of car wash operations, where efficiency meets innovation, the career showcased here stands as a testament to transformative leadership. Possessing a keen eye for operational excellence and a heart for team empowerment, this professional has turned underperforming sites into benchmarks of success. The journey is marked by bold moves—scaling businesses, elevating customer experiences, and fostering environments where teams thrive. Fluent in the language of growth, along with English and Spanish, the complexities of the industry are navigated with strategic finesse and a drive for excellence that transcends the conventional.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Operations
MR. CLEAN CAR WASH
08.2020 - Current
- Led strategic overhaul, initiating launch of 9 new express sites and remodeling 3, enhancing both service delivery and operational safety.
- Catalyzed growth, elevating sales from $5.6 million to $19.1 million and memberships from 3,000 to nearly 30,000, with profitability soaring by over 600%.
- Transformed training program to spotlight express model, introducing modules that propelled Google ratings from 3.5 to over 4.6.
- Introduced sales program that redefined customer engagement, boosting closing percentages from 2% to 11%.
- Eliminated manager turnover while growing management team from 10 managers to over 40.
General Manager
Simoniz Car Wash, Cactus Car Wash, And Car Spa
01.2006 - 01.2017
- Led multiple sites to achieve and surpass operational and profitability goals through strategic leadership, innovative customer service strategies, and effective team development. Mastery in steering operations towards peak efficiency and market leadership. Averaged over $100k per month in detail sales.
- Proven ability to architect and execute strategies that significantly increase revenue and profitability. Averaged $600k per year in annual profit.
- Passion for nurturing talent and sculpting high-performance cultures that resonate with integrity and innovation.
- Inspired a community of team members focused on redefining customer service standards, ensuring every interaction solidified customer loyalty.
Education
Associate Degree in Business Administration -
Georgia Perimeter College
Dunwoody, GA03.2002
Leadership School of Influence -
Charleston, SC
SummervilleSonny’s College -
Online
Skills
- Strategic Leadership
- Culture Building
- Branding
- Marketing
- Market Expansion
- Customer Experience
- Positive Coaching
- Sales Management
Certification
Licensed Real Estate Agent #430630
Timeline
Director of Operations
MR. CLEAN CAR WASH
08.2020 - Current
General Manager
Simoniz Car Wash, Cactus Car Wash, And Car Spa
01.2006 - 01.2017
Associate Degree in Business Administration -
Georgia Perimeter College
Leadership School of Influence -
Charleston, SC
Sonny’s College -
Online
Licensed Real Estate Agent #430630
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