Elisheva Wimberly
Lithonia
Summary
Multimedia journalist dedicated to impactful reporting and community-focused storytelling. Expertise in anchoring, interviewing, and digital content creation drives engagement and addresses local issues, fostering trust and visibility.
Overview
6
6
years of professional experience
Work History
Breaking News Anchor
WKRN-TV
Nashville
06.2024 - Current
- Anchor live breaking news coverage, delivering real-time updates across broadcast and digital platforms
- Monitored and adapted to trending news cycles to increase audience engagement and ensure relevant coverage
- Collaborate with cross-functional editorial teams to gather, verify, and present accurate information under tight deadlines
- Conducted interviews with public officials, experts, and community members to provide diverse perspectives in storytelling
- Led “Neighborhood News”, a community-focused initiative that addressed local issues such as infrastructure, development, and public concerns
- Represent the station at community events, strengthening public trust and brand visibility
Social Media Marketing & Communications
Big Brothers Big Sisters of America
Atlanta
02.2024 - 02.2026
- Launched and built the organization’s first TikTok platform, creating short-form video content highlighting youth leadership and national campaigns
- Managed and published content across national social platforms including Instagram, X, Facebook, Threads, Bluesky, and TikTok
- Strengthened audience engagement through strategic content planning and expanded platform presence
- Executed digital campaigns for key initiatives including Mentor Day, Hispanic Heritage Month, and BBBSA Month
- Developed storytelling campaigns that highlighted mentor–mentee success stories sourced from local agencies nationwide
- Produced and distributed content during national conference to enhance brand messaging and demonstrate mission impact
Traffic Anchor & Multimedia Journalist
WCSC-TV Gray Television
Charleston
05.2022 - 10.2023
- Delivered broadcast scripts and presented on-air reports with precision and clarity, consistently meeting strict deadlines.
- Implemented innovative research techniques and storytelling methods to craft fresh, news-centric and compelling content.
- Researched and wrote daily and feature stories, consistently meeting deadlines and engaging readers.
- Edited video clips for inclusion in stories and wrote captions and headlines to draw audience engagement.
- Developed sources and nurtured relationships to enhance story quality and ensure consistent output.
Writer
National Association of Black Journalist (Atlanta Chapter)
Atlanta
03.2020 - 12.2021
- Wrote 30+ short stories and articles for publication in diverse media outlets.
- Conducted in-depth research on target topics, enhancing detail accuracy and relevance, and ensured brand alignment and quality consistency.
- Edited internet content for accuracy and clarity, ensured adherence to company style guidelines, and maintained timely content delivery.
Podcast Editor
Spotify
Los Angeles
07.2021 - 10.2021
- Edited podcast episodes for quality and coherence, ensuring timely releases for major podcast network while maintaining weekly show launch schedule.
- Managed weekly launch schedule for up to 33 podcast episodes, coordinating tasks to meet deadlines and support consistent content delivery.
- Reviewed and integrated feedback from hosts and producers, enhancing episode quality and overall listener experience.
Education
Bachelor of Arts - Journalism, Marketing/Public Relations
Georgia State University
Atlanta, GA12-2021
Skills
- Broadcast Journalism
- News Reporting
- Media Relations
- Content strategy
- Adobe Premiere
- SEO
- Marketing
- Adobe Premiere
- News Reporting
Projects
Neighborhood News (Community Reporting Initiative)
- Reported from neighborhoods across Nashville, covering local issues impacting residents including traffic, construction, and new developments
- Amplified community voices by highlighting concerns from neighborhood meetings and local stakeholders
- Produced on-air and digital content that increased awareness and community engagement
What’s Driving You Crazy (Traffic Series)
- Increased social media engagement by 50% through audience interaction and real-time updates
- Reported on transportation concerns and infrastructure challenges affecting daily commuters
Classroom Champions (Community Initiative)
- Helped drive a 50% increase in donations through storytelling and partnerships with local schools
- Promoted classroom needs and improved transparency for donors
AmeriCorps VISTA — Hands On Atlanta
- Served as an elementary school math tutor, supporting student learning and academic growth
- Developed engaging educational approaches to improve comprehension and participation
AmeriCorps VISTA — The Scholarship Academy
- Mentored high school students through the scholarship application process
- Provided guidance on essays, applications, and college readiness, helping students secure funding opportunities
Volunteer — Martha O'Brien Center
- Supported middle school students in a structured morning program focused on academic and personal development
- Fostered a positive and engaging environment to support student success
Timeline
Breaking News Anchor
WKRN-TV
06.2024 - Current
Social Media Marketing & Communications
Big Brothers Big Sisters of America
02.2024 - 02.2026
Traffic Anchor & Multimedia Journalist
WCSC-TV Gray Television
05.2022 - 10.2023
Podcast Editor
Spotify
07.2021 - 10.2021
Writer
National Association of Black Journalist (Atlanta Chapter)
03.2020 - 12.2021
Bachelor of Arts - Journalism, Marketing/Public Relations
Georgia State University