Open To Work
ELIZABETH WROBLEWSKI
Roswell
Summary
Innovative and motivated sales and account management professional with 22 years experience, seeking a position within a dynamic organization where I can provide leadership and effective customer service to clients.
Overview
21
21
years of professional experience
Work History
Independent Travel Agent
407 & Beyond Vacation Co.
Roswell
05.2022 - Current
- Coordinated comprehensive travel arrangements, including flights, accommodations, and activities for seamless experiences
- Guided clients in selecting vacation packages and itineraries tailored to their preferences
- Researched and curated destination insights to equip clients with current travel information
National Sales Executive
Hulafrog
Atlanta
03.2019 - 08.2020
- Managed a "book of business" of nearly 500 fresh DSD customers in North Georgia and Chattanooga, valued at over $3MM in revenue
- Exceeded monthly and yearly sales targets by enhancing customer relationships and onboarding new clients
- Scheduled touch points with customers to assess account needs, including product usage and growth opportunities
- Collaborated with independent distributors to monitor profitability of routes within territory
Regional Sales Manager, North Georgia & Chattanooga
Masada Bakery
Norcross
05.2017 - 03.2020
- Consistently met & exceeded yearly sales goals by building strong customer relationships in the Atlanta market
- Identified targets and developed sales and marketing plans to position World of Coca-Cola as a preferred venue in the national market
- Negotiated contracts with senior executives at major corporations and agencies to secure partnerships and enhance brand visibility
- Attended industry networking events to generate leads and referrals, expanding the customer base
- Provided onsite leadership for each event to ensure customer expectations were exceeded
Event Sales Manager
World of Coca-Cola/ TCCC
Atlanta
01.2013 - 03.2017
- Created and implemented lead generation strategies; pursued target markets by partnering with the ACVB and local DMCs to attract convention and corporate business
- Negotiated contracts with senior level executives at major corporations and agencies by effectively listening to and addressing the needs of each client
- Conducted effective sales presentations on sales calls, site visits and tradeshows to targeted audiences
- Attended industry networking events with members, guests and the community to maximize leads and referrals such as ACVB Connect Events, UpNext Atlanta and IMEX America
- Identified targets and developed sales and marketing plans to drive awareness in the national market that World of Coca-Cola is a preferred venue in Atlanta
Senior Account Manager
Ovations Management Solutions
Atlanta
01.2010 - 01.2013
- Executed consumer promotions and incentive programs for Coca-Cola account teams, enhancing customer engagement
- Managed entertainment asset properties within the Coca-Cola account, including Live Nation Alliances, Universal, NCAA and Disney
- Managed ticket and credential distribution for Coca-Cola at 2011-12 NCAA Men's Final Four, ensuring seamless access for attendees
- Implemented ticketing project for Coca-Cola 125th anniversary event in Centennial Park, coordinating distribution of over 16,000 credentials
- Researched and designated vendors to provide services for Ovations client events; developed budget and timeline for each event to ensure all customer expectations were met
Sponsorship Sales Coordinator
Live Nation Entertainment Inc.
Atlanta
11.2008 - 01.2010
- Effectively prospected, negotiated and managed over $2MM in sponsorship programs
- Coordinated sponsorship programs from prospecting to execution, including sales calls, venue tours, client communication, and contract asset delivery
- Planned hospitality events at Aaron’s Amphitheatre, which included establishing a budget and negotiating with vendors to meet the needs of major clients such as MetLife, Jim Beam, Anheuser Busch and Monster Energy Drink
- Developed business proposal content and layout, enabling sales team to customize each program for clients
- Analyzed marketing programs and created case studies, communicating results to Live Nation markets for future strategic insights
- Attended networking events for potential opportunities, including monthly Metro Atlanta Chamber of Commerce meetings and Atlanta NARAS events
- Identified and selected vendors to provide elements for local events. Maintained strong relationships through detailed follow-up and clear timelines for delivery.
Marketing Assistant
Live Nation
Atlanta
05.2006 - 11.2008
- Coordinated hospitality, marketing programs, and travel arrangements for ING Juntos en Concierto Tour, Jack Daniels Backstage Tennessee Event, and Yellow Pages Arena Tour with Jay Leno
- Executed media planning and buys for several tours, including the 2006 Nintendo Fusion Tour / Radio Promotion and Jack Daniels Backstage Tennessee Event, resulting in successful branding and contract renewal for multi-year deal
- Acted as lead liaison for Live Nation Alliances in marketing research, including analysis of demographic / geographic information, tickets sales, and overall venue information
- Utilized innovative research methods and cold calling to secure contact information for potential sales
- Managed contracts and artists’ payments for all sponsored events while maintaining tour budget
Equipment Manager
Sixthman LLC
Atlanta
10.2004 - 05.2006
- Coordinated logistics for equipment procurement and distribution, ensuring timely availability for events
- Developed procedures to track equipment utilization during events, enhancing accountability
- Maintained accurate inventory records for customs at ports, facilitating smooth operations
Education
Bachelor of Music - Sound Technology and Vocal Performance
Georgia State University
Atlanta, GA08-2004
Skills
- Travel Itinerary Planning
- Salesforce
- CRM tools
- Customer Service
- Negotiation
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Microsoft Outlook
- Adobe Acrobat
- Graphic Design
- Video Marketing
Outside Achievements
- Served as the Sponsorship Chair for the Roswell North Elementary 2022 PTA Carnival
- Elected to Roswell North Elementary Foundation Board of Trustees for 2022-2023 school year
Work Preference
Job Search Status
Open to workWork Type
Part TimeLocation Preference
RemoteHybridSalary Range
$45000/yr - $200000/yrTimeline
Independent Travel Agent
407 & Beyond Vacation Co.
05.2022 - Current
National Sales Executive
Hulafrog
03.2019 - 08.2020
Regional Sales Manager, North Georgia & Chattanooga
Masada Bakery
05.2017 - 03.2020
Event Sales Manager
World of Coca-Cola/ TCCC
01.2013 - 03.2017
Senior Account Manager
Ovations Management Solutions
01.2010 - 01.2013
Sponsorship Sales Coordinator
Live Nation Entertainment Inc.
11.2008 - 01.2010
Marketing Assistant
Live Nation
05.2006 - 11.2008
Equipment Manager
Sixthman LLC
10.2004 - 05.2006
Bachelor of Music - Sound Technology and Vocal Performance
Georgia State University