EMILY KELCOURSE
Atlanta
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
Place Services Inc.
05.2024 - Current
- Established and led the company’s first marketing department, developing core strategies, systems, and brand guidelines.
- Created and maintained a library of 80+ customized portfolios and materials to support the sales team and enhance client proposals.
- Supervised a Marketing Coordinator, providing direction on social media strategy, content creation, and campaign execution.
- Directed internal communications and chaired the employee engagement committee, driving initiatives to strengthen company culture.
Marketing Project Manager
Balfour Beatty
Atlanta
01.2021 - 01.2022
- Skillfully coordinated and generated responses for RFIs, RFQs, RFPs, and award competitions to ensure a competitive edge.
- Facilitated comprehensive support services during the business acquisition phase and effectively managed internal as well as external communications.
- Developed proposals for projects ranging from $2 million to $65 million, including copywriting, page layout, graphics, and cover design. Proofread, edited, and provided quality reviews of proposals prepared by self and others.
- Created, updated and maintained project fact sheets, client testimonials and resumes in company library.
Marketing Project Lead
Balfour Beatty
Atlanta
05.2021 - 11.2021
- Orchestrated end-to-end execution of creative client deliverables, spanning web and print, for a diverse portfolio of clients. Managed the entire process from creative brief to production, collaborating with five different suppliers.
- Optimized project life cycle duration by integrating Monday.com, resulting in streamlined processes and an average reduction of 45 days in project timelines.
- Enhanced efficiency by integrating three separate systems into Monday.com, yielding a 20% decreased timeline.
- Introduced a versatile schedule template for clients, achieving an 80% decrease in scheduling time across 40 projects encompassing 20 clients.
Owner | Lead Nanny
Kinder Beginnings, LLC
12.2019 - 01.2020
- Provide personalized, age-appropriate care for children, focusing on safety, development, and emotional well-being.
- Manage day-to-day business operations, including client communication, scheduling, and billing.
- Build strong, trusting relationships with families to ensure consistent and high-quality care.
- Plan engaging activities and daily routines that support learning, creativity, and positive behavior.
Project Manager
Arthritis Foundation
Atlanta
04.2018 - 11.2018
- Led end-to-end project management for diverse creative field tasks (web, print), plus special event requests—averaged 150 projects per quarter.
- Oversaw Arthritis Foundation online store, including fulfillment and global fulfillment center coordination.
- Orchestrated production and fulfillment of store items for two Arthritis Foundation Conferences, collaborating with multiple vendors and generating $7000+ in funds.
- Developed comprehensive training manuals and conducted training sessions for 200+ field staff on the Workamajig Project Management System.
Project Coordinator
Arthritis Foundation
Atlanta
10.2017 - 04.2018
- Led and supported the creation of 140+ creative materials for Arthritis Foundation events, notably Walk to Cure Arthritis, Jingle Bell Run, and various regional gatherings.
- Spearheaded the integration of a novel Project Management System (Workamajig).
- Compiled media rosters for event locations, utilizing Cision to enhance regional public relations efforts.
Key Account Manager
DS Services
Greater Atlanta Area
04.2013 - 02.2017
- Managed the complete sales lifecycle while meticulously overseeing ongoing account maintenance. Nurtured and strengthened customer relationships, propelling continuous development initiatives forward.
- Oversaw a portfolio of 60+ customer accounts, collectively generating nine million dollars in revenue.
Marketing Production Manager
Marketing Production Manager
04.2012 - 04.2013
- Directed the seamless coordination and execution of strategic marketing campaigns, providing comprehensive oversight across all dimensions of marketing materials encompassing creative content, collateral, as well as digital and print media. Cultivated relationships with 7 vendors, culminating in the attainment of an outstanding growth.
- Strategically guided the marketing team to generate creative solutions that achieved growth of 17% beyond targets.
- Acted as the central liaison for all Home and Office Water and Coffee marketing requisites across the organization, engaging directly with front-line staff, senior management, and support quarters personnel.
Creative Manager
Creative Manager
02.2010 - 04.2012
- Led the creative team with vision, aligning strategies to company goals and brand identity; mentored designers, oversaw projects from start to finish, meeting deadlines and quality standards; upheld brand consistency across creative materials.
- Acted as Home/Office Water creative authority, including branding, printing, legal, and creative element expertise.
- Successfully integrated project management software (Robohead) across Marketing, Legal, front-line associates, and Senior Management, resulting in an impressive 50% decrease in collateral review duration.
Senior Creative Developer
Senior Creative Developer
09.2008 - 02.2010
- Crafted imaginative and visually engaging concepts across a diverse spectrum of print materials, while consistently aligning with brand guidelines and project specifications.
- Guided a team of four print and web designers in creating compelling designs for a diverse portfolio of eight brands nationally, spanning residential and office bottled water, filtration, and coffee products.
- Contributed to the strategic management of print media procurement and booking, overseeing $40M annual budget.
- Acted as the primary contact for creative print and web requests across more than 135 branches nationally.
Creative Developer
Creative Developer
06.2006 - 09.2008
- Created eye-catching layouts for various print collateral, effectively communicating the intended message.
- Conceptualized and executed creative assets for print and web marketing campaigns, handling a workload of more than 500 pieces annually.
Education
Bachelor of Fine Arts (B.F.A.) - Design and Visual Communications, General
American InterContinental University
Atlanta, GA06-2007
Skills
- Project Management
- Photoshop
- Illustrator
- InDesign
- Microsoft Office Suite
- Team Collaboration
- Market Positioning
- Client Relationships
- Campaign Management
- Time Management
- Strategic Planning
- Marketing Communications
- Digital Marketing
- Construction Proposals
- Non-Profit Marketing
Certification
- Project Management Academy - PMP Exam Preparation Course Certification
- Fundamentals of Digital Marketing Certification - Google Digital Garage
Accomplishments
- Strategically guided marketing team to generate creative solutions that achieved growth of 17% beyond the targets set.
- Oversaw a portfolio of 60+ customer accounts, collectively generating nine million dollars in revenue.
- Introduced a versatile schedule template for clients, achieving an 80% decrease in scheduling time across 40 projects encompassing 20 clients.
- Conceptualized and executed creative assets for print and web marketing campaigns, handling a workload of more than 500 pieces annually.
- Revamped the creative process, introducing a structured and organized approach that enhanced material development efficiency, reducing time by 20% without compromising quality.
Affiliations
Big Brothers Big Sisters of America - Big Sister – Atlanta Ga
Timeline
Marketing Project Manager
Place Services Inc.
05.2024 - Current
Marketing Project Lead
Balfour Beatty
05.2021 - 11.2021
Marketing Project Manager
Balfour Beatty
01.2021 - 01.2022
Owner | Lead Nanny
Kinder Beginnings, LLC
12.2019 - 01.2020
Project Manager
Arthritis Foundation
04.2018 - 11.2018
Project Coordinator
Arthritis Foundation
10.2017 - 04.2018
Key Account Manager
DS Services
04.2013 - 02.2017
Marketing Production Manager
Marketing Production Manager
04.2012 - 04.2013
Creative Manager
Creative Manager
02.2010 - 04.2012
Senior Creative Developer
Senior Creative Developer
09.2008 - 02.2010
Creative Developer
Creative Developer
06.2006 - 09.2008
Bachelor of Fine Arts (B.F.A.) - Design and Visual Communications, General
American InterContinental University
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