Emma Wright-Peters
Columbus
Summary
Marketing student at Columbus State University with expertise in social media content creation and customer engagement. Demonstrated success in enhancing brand visibility through innovative digital marketing strategies. Experience in retail marketing focused on driving customer interaction and loyalty through effective content development.
Overview
6
6
years of professional experience
Work History
Sales Representative
RiverOak Boutique
Columbus
09.2025 - Current
- Provided personalized styling recommendations and exceptional customer service, enhancing customer satisfaction and loyalty
- Applied trending audios, captions, and hashtags to create engaging social media content to showcase new arrivals and increase customer engagement
- Managed boutique's social media presence through promotional posts, videos, and product features, increasing brand visibility and customer engagement
- Organized merchandise displays and new inventory to create an inviting shopping experience, attracting more customers
- Supported daily store operations while strengthening customer relationships and brand loyalty
Host/Cashier/Server/Shift Leader
B.Merrells
Columbus
06.2020 - 08.2025
- Handled cash and operated POS with precision, ensuring accurate transactions and minimizing discrepancies
- Engaged with diverse customer base to identify preferences and needs, enhancing overall service quality
- Gained valuable insight into customer behavior by interacting with guests and adapting service to meet customer expectations
- Collaborated with team members in a fast-paced environment to improve operational efficiency and customer satisfaction
- Advanced through multiple customer-facing roles, demonstrating adaptability and a strong work ethic
- Represented company brand professionally, fostering a consistent and welcoming customer experience
Education
BBA - Marketing
Columbus State University
Columbus GA12-2026
High School Diploma -
Northside High School
Columbus GA05-2022
Skills
- Social media marketing
- Content creation
- Graphic design with Canva
- Problem-solving
- Customer engagement
- Digital marketing
- Brand promotion
- Communication skills
- Team collaboration
- Time management
- Organizational skills
- Attention to detail
- Microsoft Office proficiency
- Google Workspace proficiency
Marketing Projects
- Planned, filmed, and edited short-form videos aligned with the boutique's brand identity.
- Created engaging TikTok and Instagram content promoting new arrivals and seasonal collections for River Oak Boutique.
- Monitored social media trends to develop timely and relevant content ideas.
Timeline
Sales Representative
RiverOak Boutique
09.2025 - Current
Host/Cashier/Server/Shift Leader
B.Merrells
06.2020 - 08.2025
BBA - Marketing
Columbus State University
High School Diploma -
Northside High School