Ethan Whitmire
Gainesville
Summary
Dynamic Social Media Marketing Manager at Arabella Capital with a proven track record in boosting brand awareness and engagement through innovative digital marketing strategies. Skilled in market research and client relations, I successfully increased website traffic and optimized content strategies, fostering a strong online presence and enhancing user experience.
Overview
7
7
years of professional experience
Work History
Social Media Marketing Manager
Arabella Capital
04.2022 - 09.2023
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Increased website traffic through effective content creation and search engine optimization strategies.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Developed customized paid advertising campaigns for maximum return on investment.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
- Streamlined internal communication processes to ensure efficient collaboration between departments in executing marketing strategies.
- Optimized advertising spend to maximize ROI, reallocating budget based on performance analytics.
- Revamped social media style guides to reflect current trends, keeping brand relevant.
- Developed content calendars for consistent engagement, leading to increased follower interaction.
- Increased web traffic through strategic SEO practices and compelling social media content.
- Monitored competitor activity to stay ahead of industry movements, adapting strategies accordingly.
- Led team meetings to align social media strategy with overall marketing goals, fostering cohesive brand voice.
- Conducted market research to identify trends, tailoring content to audience preferences.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
Accounting Assistant
Arabella Capital
10.2020 - 09.2023
- Processed payments and documents such as invoices, journal vouchers, employee reimbursements, and statements.
- Managed high-volume invoice processing tasks while consistently meeting tight deadlines for vendor payments.
- Expedited invoice processing with effective communication between internal departments and external vendors.
- Processed credit card payments and reconciled credit card statements for accuracy in accounting process.
- Maintained strict confidentiality of sensitive financial data, protecting company integrity and privacy rights of individuals involved.
- Reduced errors in account reconciliation through meticulous attention to detail and thorough review of transactions.
- Assisted in the preparation of monthly financial statements for timely and accurate reporting to management.
- Contributed to the development of a positive work environment, fostering strong relationships with colleagues and supervisors.
- Collaborated with team members on special projects, contributing valuable insights and problem-solving skills.
- Supported budget planning and forecasting with detailed analysis and data compilation.
- Reduced processing errors by implementing new system of double-checking entries.
- Assisted in tax preparation, ensuring accurate and compliant submissions.
- Assisted in preparing monthly financial statements, contributing to transparent and accurate financial reporting.
- Improved team productivity by organizing and maintaining digital and physical financial records.
- Input financial data and produced reports using Smart Sheets, Google Sheet, bill.com.
- Reconciled company bank, credit card and line of credit accounts, investigating, and resolving discrepancies to keep accounts audit-ready.
- Implemented new accounting processes to decrease spending and work flow downtime.
Realtor
Virtual Properties Realty, Inc. - Broker Acct
10.2021 - 01.2025
- Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
- Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
- Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
- Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
- Delivered exceptional customer service by addressing client concerns promptly and professionally throughout the entire transaction process.
- Streamlined contract negotiations by meticulously reviewing documents and communicating clearly with all involved parties.
- Ensured compliance with federal/state laws regulating real estate transactions.
- Advised and informed prospective clients on current market activities and conditions.
- Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
- Fostered trust among clients by maintaining strict confidentiality regarding personal information during each transaction agreement period.
- Studied property listings, interviewed prospective clients, accompanied clients to properties and discussed condition of sales.
- Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.
Bookkeeper
Home Depot
06.2019 - 02.2023
- Maintained accurate records of all transactions, ensuring compliance with company policies and applicable regulations.
- Reduced errors in financial reporting by conducting thorough reviews and ensuring accurate data entry.
- Provided support during audits by supplying requested documentation promptly and accurately.
- Enhanced operational efficiency by automating routine bookkeeping tasks.
- Handled day-to-day accounting processes to drive financial accuracy.
- Inspected account books and recorded transactions.
- Input financial data and produced reports using Home Depot’s proprietary software.
Social Media Assistant
Arabella Capital
10.2020 - 04.2022
- Created engaging content to keep social media channels updated and on brand.
- Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels.
- Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms.
- Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
- Maintained company's online social presence and created branded communications for social media campaigns.
- Elevated the user experience by responding to comments, messages, and inquiries promptly and professionally.
- Identified opportunities and scheduled daily posts promoting company brand, events and special offers.
- Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
- Tracked performance metrics for continuous improvement in engagement rates and audience growth.
- Grew the company''s online presence with consistent updates and monitoring of all social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
- Monitored KPIs and analyzed performance reports to determine future directions for social media.
Paint Department Associate
Home Depot
06.2019 - 02.2023
- Exceeded sales targets consistently through proactive upselling of related products such as brushes, rollers, and primers.
- Assisted in staff training and development, imparting knowledge of paint products, techniques, and industry trends.
- Managed paint mixing station diligently, achieving precise color matches according to customers'' specifications.
- Optimized display layouts for enhanced visual appeal while simultaneously improving ease of access for customers.
Movie Theater Employee
Regal Cinemas
11.2017 - 08.2019
- Handled cash register transactions accurately while providing friendly service at the concession stand or box office.
- Maintained lobby, hallway, and auditorium cleanliness using various sanitation practices.
- Provided assistance to guests with special needs and helped with seat accommodations.
- Assisted in maintaining a clean and safe theater environment, promoting positive guest interactions.
- Checked IDs for age-restricted shows in compliance with regulations.
- Welcomed guests to theater with friendly demeanor and smile and directed to screening rooms.
- Collaborated with team members to ensure smooth operations during peak movie seasons and special events.
- Implemented crowd control measures during high-traffic periods, promoting safety within the theater premises.
- Coordinated with team members to cover various roles as needed during busy periods or staff shortages, maintaining a consistently high level of service throughout the theater''s operational hours.
- Assisted with special events marketing to increase visibility and maximize ticket sales.
- Trained new employees on company policies and procedures, fostering a productive work environment.
- Performed routine inspections of theater to identify safety hazards.
- Performed regular maintenance tasks on theater equipment, prolonging their lifespan and functionality.
- Troubleshot technical issues to maintain high-quality viewing experience.
Education
Chestatee High School
Gainesville, Ga05.2019
Skills
- Client relations
- Comparative market analysis
- Tech-savvy mindset
- Schedule coordination
- Social media marketing
- Market research
- Video editing
- Digital marketing strategies
- Leads generation
- Works well independently
- Strong organizational skills
- Client-oriented
- Highly professional
- Excellent teamwork
- Digital marketing
- Google Sheets expert
Timeline
Social Media Marketing Manager
Arabella Capital
04.2022 - 09.2023
Realtor
Virtual Properties Realty, Inc. - Broker Acct
10.2021 - 01.2025
Accounting Assistant
Arabella Capital
10.2020 - 09.2023
Social Media Assistant
Arabella Capital
10.2020 - 04.2022
Bookkeeper
Home Depot
06.2019 - 02.2023
Paint Department Associate
Home Depot
06.2019 - 02.2023
Movie Theater Employee
Regal Cinemas
11.2017 - 08.2019
Chestatee High School