Dynamic Social Media Marketing Manager at Arabella Capital with a proven track record in boosting brand awareness and engagement through innovative digital marketing strategies. Skilled in market research and client relations, I successfully increased website traffic and optimized content strategies, fostering a strong online presence and enhancing user experience.
Overview
7
7
years of professional experience
Work History
Social Media Marketing Manager
Arabella Capital
04.2022 - 09.2023
Managed multiple social media platforms for increased engagement and audience growth.
Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
Increased website traffic through effective content creation and search engine optimization strategies.
Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
Boosted brand awareness by developing and implementing targeted social media campaigns.
Developed customized paid advertising campaigns for maximum return on investment.
Analyzed performance metrics to optimize content strategy and improve overall reach.
Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
Streamlined internal communication processes to ensure efficient collaboration between departments in executing marketing strategies.
Optimized advertising spend to maximize ROI, reallocating budget based on performance analytics.
Revamped social media style guides to reflect current trends, keeping brand relevant.
Developed content calendars for consistent engagement, leading to increased follower interaction.
Increased web traffic through strategic SEO practices and compelling social media content.
Monitored competitor activity to stay ahead of industry movements, adapting strategies accordingly.
Led team meetings to align social media strategy with overall marketing goals, fostering cohesive brand voice.
Conducted market research to identify trends, tailoring content to audience preferences.
Conducted market research to identify new opportunities and target markets.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Improved website visibility through development and implementation of SEO strategies.
Accounting Assistant
Arabella Capital
10.2020 - 09.2023
Processed payments and documents such as invoices, journal vouchers, employee reimbursements, and statements.
Managed high-volume invoice processing tasks while consistently meeting tight deadlines for vendor payments.
Expedited invoice processing with effective communication between internal departments and external vendors.
Processed credit card payments and reconciled credit card statements for accuracy in accounting process.
Maintained strict confidentiality of sensitive financial data, protecting company integrity and privacy rights of individuals involved.
Reduced errors in account reconciliation through meticulous attention to detail and thorough review of transactions.
Assisted in the preparation of monthly financial statements for timely and accurate reporting to management.
Contributed to the development of a positive work environment, fostering strong relationships with colleagues and supervisors.
Collaborated with team members on special projects, contributing valuable insights and problem-solving skills.
Supported budget planning and forecasting with detailed analysis and data compilation.
Reduced processing errors by implementing new system of double-checking entries.
Assisted in tax preparation, ensuring accurate and compliant submissions.
Assisted in preparing monthly financial statements, contributing to transparent and accurate financial reporting.
Improved team productivity by organizing and maintaining digital and physical financial records.
Input financial data and produced reports using Smart Sheets, Google Sheet, bill.com.
Reconciled company bank, credit card and line of credit accounts, investigating, and resolving discrepancies to keep accounts audit-ready.
Implemented new accounting processes to decrease spending and work flow downtime.
Realtor
Virtual Properties Realty, Inc. - Broker Acct
10.2021 - 01.2025
Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
Delivered exceptional customer service by addressing client concerns promptly and professionally throughout the entire transaction process.
Streamlined contract negotiations by meticulously reviewing documents and communicating clearly with all involved parties.
Ensured compliance with federal/state laws regulating real estate transactions.
Advised and informed prospective clients on current market activities and conditions.
Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets.
Fostered trust among clients by maintaining strict confidentiality regarding personal information during each transaction agreement period.
Studied property listings, interviewed prospective clients, accompanied clients to properties and discussed condition of sales.
Leveraged market knowledge and analysis to provide guidance and advice on best options for clients.
Bookkeeper
Home Depot
06.2019 - 02.2023
Maintained accurate records of all transactions, ensuring compliance with company policies and applicable regulations.
Reduced errors in financial reporting by conducting thorough reviews and ensuring accurate data entry.
Provided support during audits by supplying requested documentation promptly and accurately.
Enhanced operational efficiency by automating routine bookkeeping tasks.
Handled day-to-day accounting processes to drive financial accuracy.
Inspected account books and recorded transactions.
Input financial data and produced reports using Home Depot’s proprietary software.
Social Media Assistant
Arabella Capital
10.2020 - 04.2022
Created engaging content to keep social media channels updated and on brand.
Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across all channels.
Boosted customer engagement through regular posting of relevant and interactive content on various social media platforms.
Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
Maintained company's online social presence and created branded communications for social media campaigns.
Elevated the user experience by responding to comments, messages, and inquiries promptly and professionally.
Identified opportunities and scheduled daily posts promoting company brand, events and special offers.
Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
Tracked performance metrics for continuous improvement in engagement rates and audience growth.
Grew the company''s online presence with consistent updates and monitoring of all social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Monitored KPIs and analyzed performance reports to determine future directions for social media.
Paint Department Associate
Home Depot
06.2019 - 02.2023
Exceeded sales targets consistently through proactive upselling of related products such as brushes, rollers, and primers.
Assisted in staff training and development, imparting knowledge of paint products, techniques, and industry trends.
Managed paint mixing station diligently, achieving precise color matches according to customers'' specifications.
Optimized display layouts for enhanced visual appeal while simultaneously improving ease of access for customers.
Movie Theater Employee
Regal Cinemas
11.2017 - 08.2019
Handled cash register transactions accurately while providing friendly service at the concession stand or box office.
Maintained lobby, hallway, and auditorium cleanliness using various sanitation practices.
Provided assistance to guests with special needs and helped with seat accommodations.
Assisted in maintaining a clean and safe theater environment, promoting positive guest interactions.
Checked IDs for age-restricted shows in compliance with regulations.
Welcomed guests to theater with friendly demeanor and smile and directed to screening rooms.
Collaborated with team members to ensure smooth operations during peak movie seasons and special events.
Implemented crowd control measures during high-traffic periods, promoting safety within the theater premises.
Coordinated with team members to cover various roles as needed during busy periods or staff shortages, maintaining a consistently high level of service throughout the theater''s operational hours.
Assisted with special events marketing to increase visibility and maximize ticket sales.
Trained new employees on company policies and procedures, fostering a productive work environment.
Performed routine inspections of theater to identify safety hazards.
Performed regular maintenance tasks on theater equipment, prolonging their lifespan and functionality.
Troubleshot technical issues to maintain high-quality viewing experience.
Campus Executive Director at Arabella of Red Oak Senior Living - Civitas Senior LivingCampus Executive Director at Arabella of Red Oak Senior Living - Civitas Senior Living