Frank Cook
Powder Springs
Summary
Results-driven hospitality executive with over 15 years of leadership experience across full-service, boutique, and select-service hotels. Demonstrated success in driving top-line revenue growth, optimizing operational efficiencies, and enhancing guest satisfaction. Expertise in building high-performing teams through training, morale-building, and accountability. Skilled in capital project management, owner relations, and financial controls to maximize profitability and asset value.
Overview
32
32
years of professional experience
Work History
Vice President of Operations
Hospitality America
02.2023 - 05.2025
- Oversaw a portfolio of 19 Hilton and Marriott branded hotels, driving operational excellence and profitability. Over saw two full Starbucks Stores with profit improvements of 4%.
- Introduced Flow and Flex models across the portfolio, significantly improving GOP% and enabling stronger NOI performance.
- Developed and launched the company-wide Score Matrix, aligning General Managers with performance targets; established a quarterly recognition program for top-performing hotels.
- Increased company profits through performance optimization strategies and efficiency improvements.
- Designed and implemented incentive programs: initially rolled out both operations and sales incentives, later refined to an operations-focused model based on four performance pillars, with increased payouts tied to base salary percentages.
- Advocated for and facilitated the hiring of a Vice President of Sales, ensuring a balanced strategic focus between operations and sales.
- Initiated and led service culture calls for under-performing properties to improve guest experience and service standards.
- Worked with the Corporate Director of Operations and HR Manager plus task force initiatives focused on performance improvement.
Regional Vice President of Operations
Hospitality America
04.2022 - 02.2023
- Managed a region of six hotels, working directly with General Managers to enhance all operational facets.
- Elevated service quality and associate engagement through structured improvement plans and leadership development.
- Instituted quarterly Preventative Maintenance programs for every guest room and emphasized cleanliness and upkeep.
- Promoted financial acumen among property leaders to improve budget adherence and profitability.
- Introduced forecast accuracy to the team for enhanced cash flow projections.
General Manager
Hilton Atlanta Marietta Hotel & Conference Center
07.2018 - 03.2022
- Led operations for a 198-room hotel with 28,000 sq. ft. of meeting space, achieving a sustained reversal of RPI decline and setting the stage for growth.
- Partnered with sales leadership to redesign go-to-market strategies, delivering a double-digit increase in group and transient revenue.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Instituted a preventive maintenance program that balanced guest experience with cost-efficient repairs, contributing to a 5% improvement in departmental profitability.
- Elevated guest satisfaction scores through strategic hires, consistency in service delivery, and rigorous accountability standards.
- Boosted Associate Opinion Index by 10%+ via regular round-table forums, recognition events, and investment in front line tools.
Area General Manager
Hospitality America
12.2014 - 07.2018
- Oversaw two properties (combined 300+ rooms), directing a high-impact sales team to deliver year-over-year revenue and RPI growth.
- Re-engineered contract structures eliminated “last-room” clauses, and optimized group ceiling allocations—resulting in a uplift in net room revenue.
- Advanced the Hilton from “acceptable” to “outstanding,” ranking in the top 6% of all Hilton properties in the Americas; elevated Hampton Inn to top 250.
- Managed a $3 million capital refresh—lobbies, corridors, meeting rooms, retail and F&B outlets—on time and within budget.
Area General Manager
Prism Hotels & Resorts
03.2010 - 12.2014
- Directed operations for a 306-room DoubleTree with 17,000 sq. ft. of event space and four select-service hotels.
- Cultivated a $1.5 million annual contract with NetJets by collaborating with sales leadership on tailored corporate offerings.
- Hired specialized sales talent to penetrate corporate and association segments, driving 12%+ annual revenue growth. Introduced Hilton Revenue Center analytics and MAR training—resulting in stronger rate integrity and improved RevPAR.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- TRANSITIONED to Sheraton DFW due to Doubletree sell:
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Executed successful ownership transition and de-unionization at a 303-room property; converting negative cash flow to positive within three months.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
General Manager
DoubleTree Atlanta Galleria
01.2007 - 01.2010
- Transformed property from sub-standard to “outstanding” Quality Assurance ranking in 18 months.
- Collaborated with Director of Sales to lift topline revenues; instituted check-book policy for expense accountability.
- Recruited Revenue Director to balance group/transient mix, achieving targeted flow-through metrics.
- Elevated Hotel from 168 out of 189 Doubletrees to ranking #36.
Opening General Manager
Tecton Hospitality – Desire Hotels
01.2002 - 01.2007
- Launched The Glenn Hotel (Atlanta) and Circa 39 (South Beach), establishing brand recognition standards, recruitment, training and pre-opening budgets.
- Lead strong leadership team through opening.
Operations Director & General Manager
Island Outpost
01.1993 - 01.2002
- Directed Rooms Division at The Tides Hotel, later GM for Marlin, Kent, Cavalier, Leslie Hotels and Operations Director for Pink Sands Resort.
Education
Hotel Catering And Institutional Management Degree - Hospitality Management
Bournemouth University
Bournemouth, England01.1993
Hotel Catering And Institutional Management - Hospitality Management
Westminster College
London, England01.1988
Skills
- Revenue growth strategies
- Financial oversight and accountability
- Team leadership & associate engagement
- Pre-opening & repositioning projects
- Owner & stakeholder relations
- Quality assurance & audit compliance
- Capital improvement oversight
- Sales strategy & market penetration
- Operations oversight
- Facilities management
- Operations management
- Leadership training
Accomplishments
- General Manager of the Year
- Owner Relations award
- Most improved Guest satisfaction award from Hilton
- Most Improved Property award
- Associate Engagement Award
Timeline
Vice President of Operations
Hospitality America
02.2023 - 05.2025
Regional Vice President of Operations
Hospitality America
04.2022 - 02.2023
General Manager
Hilton Atlanta Marietta Hotel & Conference Center
07.2018 - 03.2022
Area General Manager
Hospitality America
12.2014 - 07.2018
Area General Manager
Prism Hotels & Resorts
03.2010 - 12.2014
General Manager
DoubleTree Atlanta Galleria
01.2007 - 01.2010
Opening General Manager
Tecton Hospitality – Desire Hotels
01.2002 - 01.2007
Operations Director & General Manager
Island Outpost
01.1993 - 01.2002
Hotel Catering And Institutional Management Degree - Hospitality Management
Bournemouth University
Hotel Catering And Institutional Management - Hospitality Management
Westminster College
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