FREDDY LUSTER
Atlanta,GA
Summary
Real Estate professional, experienced with national high-growth retailers and restaurants. Skilled negotiator, experienced in multiple facets of commercial real estate and development. Proven project manager, accustomed to driving multiple projects in fast-paced, rapid-growth environments. Strong communication skills, comfortable delivering presentations and ideas to colleagues and senior leadership. Relationship driven, adept at developing and maintaining internal and external business relationships. Flexible and adaptable to evolving strategies, market factors and organizational shifts.
Technically proficient in MS Office Suite as well as mapping, analytic modeling, and pipeline management software
Overview
15
15
years of professional experience
Work History
Director, Real Estate
MAVIS TIRE
06.2023 - Current
- Oversee new store development initiatives for Mavis Tire, a 1,500-unit tire and brake service provider, in accordance with defined market penetration strategies and site criteria
- Growth objectives of 80-100 stores/year
- Utilize mapping software and proprietary data to define and validate trade areas for expansion
- Manage multiple brokerage teams with defined territories
- Foster relationships with developers and landowners in assigned region
- Negotiate and finalize LOIs, securing sites through land acquisition, ground lease or build-to-suit development
- Prepare deal approval packages (w/ PowerPoint) for presentation to the approval committee (CEO and CDO)
- Collaborate with engineers and pre-construction team for site plan development, municipal approval analysis, and due diligence engagement
- Partner with Mavis' internal legal team in negotiating finalized purchase or lease contracts
- Contributed 25 deals to the new store pipeline in 9 months.
Senior Director Real Estate
FOCUS BRANDS
09.2020 - 06.2023
- Responsible for generating new store growth for Focus Brands, a national, multi-brand restaurant franchisor based in Atlanta, GA
- Brands include McAlister’s Deli, Jamba, Schlotzsky’s, Moe’s, Auntie Anne’s, and Cinnabon
- Franchisee restaurant development: Led market strategy and site selection efforts for franchisees, traditional and non-trad, in assigned region (25-35 sites annually)
- Fostered and managed franchisee and external partner relationships – landlords, developers, brokers, etc
- Assisted in transaction negotiation to ensure optimal deal terms and occupancy economics for franchisees
- Corporate-owned restaurant development: Led development strategy and contract negotiations for new prototype locations as well as existing store renewals and relocations (5-10 annually) Developed a Build-to-Suit program with preferred developers, adopted as primary strategy for corporate store development
- Prepared and presented real estate site packages to brand and senior leaders for approval
- Collaborated closely with internal partners – Franchise Sales, Design and Construction, Legal and Finance teams
- Frequently interfaced with Senior leadership for case support, budget approval, and lease execution
- Promoted to Senior Director in 2020 and led a team of 3 in the Central US region.
VP - Commercial Real Estate Brokerage and Advisory
RED ROCK GLOBAL
04.2009 - 09.2016
- Provided brokerage and advisory services to tenants and landlords, as well as consultative services to government agencies and municipalities for Red Rock Global, a boutique commercial real state brokerage and advisory firm in Atlanta, GA
- Disposition and leasing clients included Walmart, Turner Properties (CNN), City of Atlanta, Atlanta Public Schools, and others
- Tenant rep clients included McDonald's, Popeye’s, Krispy Kreme, Beya Salon Studios and others
- Developed strong negotiation skills and transactional deal making experience
- Cultivated a strong relationship driven approach to business development and client engagements.
Education
BBA - International Business, Finance
Howard University
Washington, DCSkills
- Verbal and written communication
- Project Management
- Strategic Planning
- Team Management
- Contract Negotiation
- Partnerships and Alliances
Affiliations
- ICSC
- CCIM member
- GA Real Estate Licensee
- Past Board President - Inter Atlanta FC (Youth Soccer Club)
Hobbies and Interests
- Soccer Dad
- Traveler
- Tennis player
- Skier
Timeline
Director, Real Estate
MAVIS TIRE
06.2023 - Current
Senior Director Real Estate
FOCUS BRANDS
09.2020 - 06.2023
VP - Commercial Real Estate Brokerage and Advisory
RED ROCK GLOBAL
04.2009 - 09.2016
BBA - International Business, Finance
Howard University
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