GABRIELA YOHN
Milton
Summary
Innovative Product Marketing Manager known for high productivity and efficient task completion. Specialize in market analysis, strategic product positioning, and targeted campaign development. Excel in communication, teamwork, and adaptability to ensure seamless collaboration across departments and with stakeholders. Committed to driving brand growth through creative marketing strategies and keen market insights.
Overview
8
8
years of professional experience
Work History
Commercial Product Marketing Manager
RHEEM MANUFACTURING COMPANY
Roswell
05.2022 - Current
- Define and execute go-to-market strategies, enhancing value proposition and launch schedules for all commercial brands in Rheem's water heating division.
- Develop customer-centric positioning and messaging to distinguish products in competitive markets.
- Conduct market research and competitor analysis to guide pricing, positioning, and marketing strategies.
- Create impactful marketing collateral, including spec sheets, technical guides, and press briefings to support campaigns.
- Manage end-to-end product launches, coordinating efforts among marketing, sales, engineering, and customer service teams.
- Monitor product performance and KPIs, offering insights for continuous improvement.
- Collaborate cross-functionally to align strategies, achieving revenue and growth objectives.
Global Marketing & Communications Specialist
VERNAY LABORATORIES
Atlanta
07.2019 - 05.2022
- Designed and executed marketing strategies for medical, automotive, and specialty B2B markets emphasizing customization.
- Published business intelligence reports to keep abreast of market trends.
- Managed marketing communications across web, social media, print, sales training, and product launches.
- Established stakeholder relationships and managed budgets effectively.
- Drove lead generation through traditional and online programs, including social media channels.
- Grew targeted LinkedIn and Facebook audiences, increasing organic traffic with strategic content.
- Delivered effective public relations, securing coverage in three prominent publications, including Rubber & Plastics News.
- Strengthened brand identity through logo creation and corporate video standardization.
Marketing Manager
KRAIBURG TPE CORPORATION
Buford
07.2018 - 07.2019
- Achieved 12% increase in web traffic and 162% conversion rate within one year.
- Established LinkedIn presence, increasing followers by 67% and engagement by 262%.
- Enhanced product branding through global outreach via offline and digital campaigns.
- Negotiated advertising rates to boost exposure by 67%.
- Transformed website into a dynamic portal for lead generation through comprehensive overhaul.
- Developed lead generation campaigns utilizing webinars, white papers, and case studies across channels.
- Collaborated with global Sales and P&D teams to formulate marketing strategies for diverse markets.
- Conducted strategic SWOT analysis to evaluate competitor strengths and weaknesses.
Marketing Coordinator
KRAIBURG TPE CORPORATION
Buford
08.2017 - 07.2018
- Increased leads by 90% in comparison to the previous year through different global trade shows activities.
- Contributed to increased website visitors within USA by 39% through various digital marketing activities during the 1st semester of 2018.
- Created a marketing plan calendar, ensuring timely execution of marketing activities.
- Measured digital marketing campaign performance through analytics tools.
Education
Master of Arts - Public & Corporate Communications
University of South Alabama
Mobile, ALBachelor of Arts - Communications & Marketing
University of South Alabama
Mobile, ALSkills
- Go-to-market strategy
- Campaign management
- Brand development and awareness
- Digital marketing strategies
- Cross-functional collaboration
- Lead generation
- Content marketing
- Product launches
- Integrated marketing initiatives
- Market intelligence
Earlier Roles
- Project Coordinator – Blind Express
- Account Coordinator – Sharecare
- Community Liaison – Connecting People to Jobs
- Brand Management Coordinator – Fox International Channels Latin America
Languages
English
Full Professional
Spanish
Native/ Bilingual
Timeline
Commercial Product Marketing Manager
RHEEM MANUFACTURING COMPANY
05.2022 - Current
Global Marketing & Communications Specialist
VERNAY LABORATORIES
07.2019 - 05.2022
Marketing Manager
KRAIBURG TPE CORPORATION
07.2018 - 07.2019
Marketing Coordinator
KRAIBURG TPE CORPORATION
08.2017 - 07.2018
Master of Arts - Public & Corporate Communications
University of South Alabama
Bachelor of Arts - Communications & Marketing
University of South Alabama