Geoffrey Nix
Summary
Results-driven SFMC Developer with a proven track record at Camping World, enhancing email engagement through targeted campaigns and dynamic content. Proficient in SQL and AMPScript, I excel in audience segmentation and automation, driving operational efficiency. A collaborative team player, I consistently deliver impactful marketing solutions that elevate client success.
Overview
6
6
years of professional experience
Work History
SFMC Developer
Scope well Solutions
GA
01.2025 - 08.2025
- Configured and launched a new Salesforce Marketing Cloud (SFMC) instance, ensuring optimal setup for email marketing campaigns.
- Designed and developed responsive email templates, enhancing user engagement and improving open rates.
- Established and executed an IP warming plan, effectively increasing sender reputation and email deliverability.
- Created and presented compelling sales pitches to prospective clients, resulting in successful acquisition of new business.
- Developed and optimized cloud pages to support marketing initiatives, improving user experience and conversion rates.
- Collaborated with cross-functional teams to integrate SFMC tools and streamline marketing processes, enhancing overall campaign effectiveness.
SFMC Email Specialist/ SFMC Developer
Camping World
GA
09.2023 - 08.2024
- Developed and optimized personalized email campaigns, resulting in a 25% increase in engagement through targeted audience segmentation and dynamic content powered by AMPScript, SQL, and SSJS.
- Utilized Journey Builder and Automation Studio to create and manage sophisticated marketing automations, improving operational efficiency by 30%.
- Enhanced email deliverability and customer experience by leveraging dynamic content and data-driven segmentation.
- Collaborated with cross-functional teams to ensure alignment of campaign goals and technical requirements.
- Conducted A/B testing to refine campaign strategies and improve ROI.
SFMC Developer
Red Van Workshop
GA
01.2022 - 01.2023
- Led the design and implementation of complex automation workflows using Journey Builder, SQL, and AMPscript to deliver highly personalized email campaigns.
- Optimized data extensions and data flow to improve the accuracy and relevance of audience segmentation and personalized messaging.
- Streamlined the process of data imports and audience management using Automation Studio and SQL queries.
- Worked closely with stakeholders to translate business requirements into actionable technical solutions, ensuring campaign goals were met.
- Reduced campaign delivery times by 15% through the automation of data management processes.
Developer Associate/ Commerce Cloud Development Analyst
AD Victorian Solutions
GA
03.2021 - 10.2021
- Contributed to the development of Apex triggers and Lightning Web Components (LWCs) to support Salesforce integrations, reducing system errors and improving performance.
- Collaborated with team members to implement new features and ensure code reusability, leading to improved system efficiency.
- Assisted in the optimization of business processes by analyzing and resolving technical issues, ensuring seamless system performance.
- Provided technical support for ongoing Salesforce solutions development, contributing to overall product stability.
Software Engineer/Business Analyst
Docmation
GA
05.2019 - 12.2020
- Analysed business requirements and collaborated with development teams to design Salesforce solutions that optimized client outcomes.
- Developed reports and dashboards to drive business insights and improved decision-making for stakeholders.
- Maintained and enhanced triggers and test classes, contributing to improved system reliability and data accuracy.
Education
BS - Computer Science (Software Engineering Focus)
Southern New Hampshire University
08.2024
Georgia Tech Coding Bootcamp - MERN Stack
03.2020
Skills
- Salesforce Marketing Cloud expertise
- Email and mobile campaign management
- Automation and content development
- SQL and AMPScript proficiency
- HTML/CSS coding skills
- Audience segmentation and management
- Data import and transformation
- API integration and debugging
- Performance optimization strategies
- Cross-functional collaboration
Salesforce Certifications
- SFMC Email Specialist
- SFMC Consultant
- SFMC Developer
- Administrator
- Platform Developer I
- Platform App Builder
- Associate
- AI Associate
- Javascript Developer I
Affiliations
- Bass guitar
Languages
Hebrew
Elementary
Timeline
SFMC Developer
Scope well Solutions
01.2025 - 08.2025
SFMC Email Specialist/ SFMC Developer
Camping World
09.2023 - 08.2024
SFMC Developer
Red Van Workshop
01.2022 - 01.2023
Developer Associate/ Commerce Cloud Development Analyst
AD Victorian Solutions
03.2021 - 10.2021
Software Engineer/Business Analyst
Docmation
05.2019 - 12.2020
BS - Computer Science (Software Engineering Focus)
Southern New Hampshire University
Georgia Tech Coding Bootcamp - MERN Stack
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