Geoffrey Nix
MARIETTA,GA
Summary
Senior Technical Consultant & SFMC Developer with a proven record of architecting high-performance marketing ecosystems across email, automation, and data-driven personalization. Expert in SQL, AMPscript, Journey Builder, and Cloud Pages, with deep fluency in audience segmentation and cross-channel campaign strategy. Known for translating complex technical requirements into scalable SFMC solutions that measurably elevate client engagement and business outcomes.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Technical Consultant
Perficient
St. Louis, MO
11.2025 - Current
- Facilitated collaboration among diverse teams to implement enterprise-level solutions aimed at enhancing client system functionalities.
- Designed and executed strategic plans for technology integration, streamlining processes across multiple projects.
- Mentored junior consultants, fostering skill development and ensuring adherence to best practices in technical implementation.
- Analyzed client requirements to develop tailored solutions, improving overall project outcomes and satisfaction rates.
SFMC Developer
Scopewell Solutions
GA
12.2024 - 07.2025
- Configured and launched a new Salesforce Marketing Cloud (SFMC) instance, ensuring optimal setup for email marketing campaigns.
- Designed and developed responsive email templates, enhancing user engagement and improving open rates.
- Established and executed an IP warming plan, effectively increasing sender reputation and email deliverability.
- Created and presented compelling sales pitches to prospective clients, resulting in successful acquisition of new business.
- Developed and optimized cloud pages to support marketing initiatives, improving user experience and conversion rates.
- Collaborated with cross-functional teams to integrate SFMC tools and streamline marketing processes, enhancing overall campaign effectiveness.
SFMC Email Specialist/ SFMC Developer
Camping World
GA
08.2023 - 07.2024
- Developed and optimized personalized email campaigns, resulting in a 25% increase in engagement through targeted audience segmentation and dynamic content powered by AMPscript, SQL, and SSJS.
- Utilized Journey Builder and Automation Studio to create and manage sophisticated marketing automations, improving operational efficiency by 30%.
- Enhanced email deliverability and customer experience by leveraging dynamic content and data-driven segmentation.
- Collaborated with cross-functional teams to ensure alignment of campaign goals and technical requirements.
- Conducted A/B testing to refine campaign strategies and improve ROI.
SFMC Developer
Red Van Workshop
GA
12.2021 - 12.2022
- Led the design and implementation of complex automation workflows using Journey Builder, SQL, and AMPscript to deliver highly personalized email campaigns.
- Optimized data extensions and data flow to improve the accuracy and relevance of audience segmentation and personalized messaging.
- Streamlined the process of data imports and audience management using Automation Studio and SQL queries.
- Worked closely with stakeholders to translate business requirements into actionable technical solutions, ensuring campaign goals were met.
- Reduced campaign delivery times by 15% through the automation of data management processes.
Developer Associate/ Commerce Cloud Development Analyst
AD Victorian Solutions
GA
02.2021 - 09.2021
- Contributed to the development of Apex triggers and Lightning Web Components (LWCs) to support Salesforce integrations, reducing system errors and improving performance.
- Collaborated with team members to implement new features and ensure code reusability, leading to improved system efficiency.
- Assisted in the optimization of business processes by analyzing and resolving technical issues, ensuring seamless system performance.
- Provided technical support for ongoing Salesforce solutions development, contributing to overall product stability.
Software Engineer/Business Analyst
Docmation
GA
04.2019 - 11.2020
- Analyzed business requirements and collaborated with development teams to design Salesforce solutions that optimized client outcomes.
- Developed reports and dashboards to drive business insights and improved decision-making for stakeholders.
- Maintained and enhanced triggers and test classes, contributing to improved system reliability and data accuracy.
Education
Master of Science - Artificial Intelligence
Kennesaw State University
Marietta, GA05-2028
Bachelor of Science - Computer Science
Southern New Hampshire University
Marietta, GA05-2028
MERN Stack - MERN Stack
Ga. Tech Coding Bootcamp
Atlanta, GA03-2020
Skills
- Email and mobile campaign management
- Email and content development
- SQL/SSJS/HTML/CSS/AMPscript coding skills
- Data import and transformation
- API integration and debugging
- WhatsApp Message Creation and Integrations
- Cloud Pages Development
- Journey Building/Automations
- IP Warming
Accomplishments
- Spearheaded full org initialization from the ground up, including IP warming strategy, initial audience architecture, and foundational list segmentation — establishing a scalable sending infrastructure from day one.
- Engineered a custom Preference Center, empowering subscribers with granular communication controls while ensuring compliance and reducing unsubscribe rates.
- Developed Cloud Pages integrated directly with Data Extensions, creating dynamic, data-driven web experiences that streamlined data capture and audience management workflows.
- Architected and deployed multi-step Journey Builder campaigns that delivered a 20% increase in penetration rate, driving measurable lift in customer engagement and conversion.
- Led WhatsApp channel integration and message build-out, expanding the brand's cross-channel reach beyond email into conversational marketing.
Languages
Hebrew
Elementary
Affiliations
- Bass guitar
Certification
- Salesforce Certified Marketing Cloud Engagement Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Engagement Consultant
- Salesforce Certified Marketing Cloud Engagement Developer
- Salesforce Certified Platform Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Platform Developer
- Salesforce Certified Agentforce Specialist
- Salesforce Certified JavaScript Developer
- Salesforce Certified Platform Foundations
- Salesforce Certified AI Associate
Timeline
Senior Technical Consultant
Perficient
11.2025 - Current
SFMC Developer
Scopewell Solutions
12.2024 - 07.2025
SFMC Email Specialist/ SFMC Developer
Camping World
08.2023 - 07.2024
SFMC Developer
Red Van Workshop
12.2021 - 12.2022
Developer Associate/ Commerce Cloud Development Analyst
AD Victorian Solutions
02.2021 - 09.2021
Software Engineer/Business Analyst
Docmation
04.2019 - 11.2020
Master of Science - Artificial Intelligence
Kennesaw State University
Bachelor of Science - Computer Science
Southern New Hampshire University
MERN Stack - MERN Stack
Ga. Tech Coding Bootcamp
Salesforce Certifications
- SFMC Email Specialist
- SFMC Consultant
- SFMC Developer
- SFMC Administrator
- Platform Developer I
- Platform App Builder
- Associate
- Administrator
- AI Associate
- Javascript Developer I