Accomplished relationship manager with demonstrated strategic planning skills, strong verbal and written communication and presentation skills, and experience building and maintaining effective community relationships. Empathetic and committed to diversity and community well-being. Strong customer service ethic and dedication to follow through on goals and objectives
Clients Included:
· Southern Economic Development Council (SEDC) —Advised on membership recruitment and retention, developed and delivered various communication products and promoted annual conferences and other meetings.
· The Developmental Therapy Institute –Marketing and strategic planning to promote interest in and training for certification in Special Education methodology, and the creation of regular communications channels and content to engage stakeholders in organization’s mission.
· National Association of Affordable Housing Lenders (NAAHL)—Communications to promote membership and annual conference; wrote proposal for a demonstration project grant.
· Community Preservation and Development Corporation (CPDC) —Developed and delivered internal roll-out of new branding platform; conducted internal audit of communications issues and led messaging and delivery to various employee groups.
Successfully achieved objectives in positions focused on enhancing and protecting the bank’s brand by building its reputation as a leader in commitment to the communities it served.
· Managed the bank’s engagement with more than 60 national and regional nonprofit organizations, leading a team of relationship managers in lines of business across the bank to support their engagement with local and regional community development partners, promoting alignment with the bank’s objectives. Negotiated relationship agreements with Enterprise, LISC, National Urban League, the NAACP, the National Council of La Raza, NeighborWorks America, and the National Housing Conference among several others.
· Managed and executed sponsorship of more than 30 national and regional nonprofit conferences and events annually, negotiating branding and visibility, engaging executive and associate participation, and managing client and community partner entertainment and marketing opportunities.
· Planned internal and external communications, including the creation of printed materials, and production of information forbrochures, fliers, and signage for a variety of marketing efforts, including the launch of the bank’s new market-based business model for strengthening its brand, and managed the reporting process for the bank’s 10-year, $350 billion community development banking commitment.
· Produced and distributed national and market level reports; developed and presented associate training and awareness processes and materials, developed presentations for the bank’s executive committee and for associate training; wrote internal communications and associate web-site articles, key executive talking points and press releases.
· Managed media relations, wrote press releases and newsletter articles, tracked media clips regarding the Council and its members, maintained logs and developed and distributed updates and reports on coverage.
· Led communications efforts to educate key audiences about the work of foundations and corporate giving programs, as well as about the services and products of the Council.
· Directed the Wilmer Shields Rich Awards program for excellence in communications—including the production of annual reports and other collateral by foundations and corporate giving programs.
· Directed the Council’s Annual Film and Video Festival featuring award-winning and other significant film projects funded by foundations.
· Directed the production of a special publication to mark the Council’s 50thAnniversary.