Giles Williams

Led Home Depot's Retool Your School Campus Improvement Grant Program as project lead.

Managed multi-cultural branding strategy and advertising for Home Depot account, including print, radio, digital, and OOH media.

Oversaw project process by scheduling meetings, assigning tasks, and ensuring timely document deliveries.

Acted as liaison between Home Depot and internal teams to align needs and expectations.

Organized and controlled daily processes to support strategy development and creative execution for Home Depot.

Collaborated with creative, traffic, production, and media teams to meet delivery timelines and specifications.

Assisted in developing marketing and advertising strategies through information gathering and analysis.

Documented client meetings and conference calls to outline directions and agreements made.

• Led daily content strategy and execution across Instagram, TikTok, Facebook, and YouTube.
• Managed and deployed real-time breaking-news response content.
• Analyzed performance data to refine strategy and maximize audience reach.
• Developed headlines, captions, and thumbnails to optimize for maximum digital engagement.
• Transformed complex community concerns into engaging digital storytelling formats.
• Edited live government meetings and press events into impactful, segmented digital content.
• Appeared on camera to host short-form explainer and recap content for various initiatives.
• Directed staff meetings to align team objectives and improve communication flow.

• Directed comprehensive social media strategy, including influencer integration and multi-platform digital campaign rollouts.
• Produced engaging short-form content that elevated brand presence for national clients in entertainment and lifestyle sectors.
• Collaborated with entertainment talent and brand partners to execute social-first campaigns.
• Developed marketing strategies to enhance brand visibility and audience engagement.
• Managed client relationships to foster satisfaction and drive repeat business.
• Coordinated events and productions, enhancing audience experience through high-quality entertainment.
• Conducted high-profile red-carpet interviews and provided live coverage for major cultural events.
• Covered significant events including Essence Festival, Revolt Conference, and One Music Fest.
• Collaborated with creative teams to produce innovative content for diverse media platforms.

• Produced daily digital content in a fast-paced, high-stakes, and news-driven environment.
• Wrote scripts and headlines that aligned with national campaign messaging and talking points.
• Managed content calendars and tracked performance for key digital assets to optimize engagement.
• Developed engaging digital content for campaign outreach initiatives.
• Coordinated social media strategies that increased voter engagement and awareness during campaigns.
• Managed online platforms to ensure consistent messaging and branding.
• Collaborated with team members to develop multimedia resources for events, enhancing audience participation.