Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

HAI LIEU

Engagement Manager
Atlanta

Summary

Strategic leader with 10+ years of experience driving pricing, packaging, and growth strategy across SaaS and B2B environments. MBA-trained with deep expertise in monetization design, advanced analytics, and cross-functional program leadership. Skilled at building scalable frameworks, influencing senior stakeholders, and delivering measurable revenue impact

Overview

14
14
years of professional experience
4033
4033
years of post-secondary education

Work History

Engagement Manager

DELOITTE CONSULTING
01.2020 - Current
  • Developed go-to-market strategy and financial models for a cloud-based supply chain SaaS platform under strategic partnership evaluation, creating forecasts, adoption plans, and ROI cases that generated a $20M+ opportunity pipeline
  • Designed and launched Deloitte’s first Smart Factory healthcare showcase to demonstrate SaaS and automated inventory management solutions, supporting client engagement and market positioning for emerging technology
  • Led pricing and bundling strategy for a Fortune 100 life sciences client, using predictive models and segmentation analysis to optimize commercial structures and deliver a 15% revenue uplift
  • Built Power BI dashboards consolidating product usage, revenue performance, and operational KPIs, supporting quarterly reviews and pricing decisions
  • Developed predictive models and scenario analyses to evaluate pricing, packaging, and segmentation strategies, enabling data-driven commercial decisions
  • Managed analytics and reporting frameworks for a $150M SaaS partner portfolio, tracking adoption metrics, revenue performance, and customer engagement to inform investment prioritization and optimize go-to-market strategy
  • Directed a $200M transformation for a major healthcare system, aligning cross-functional teams on adoption strategy, training, and governance processes across 50+ locations
  • Led enterprise IT integration strategy for $100B client, building phased roadmaps to streamline workflows and improve data quality
  • Hosted Deloitte’s first AI & Supply Chain Summit to align 100+ stakeholders on go-to-market priorities, monetization frameworks, and adoption milestones

Co-founder, General Executive Manager

LETTO COFFEE & TEA
01.2015 - 01.2018
  • Company Overview: a locally sourced, family-owned coffee shop
  • Launched and grew a profitable community coffee brand with 15%+ annual revenue growth by architecting product offerings, pricing tiers, and omnichannel expansion
  • Built integrated operations workflows—sourcing, staffing, forecasting, vendor relations—to optimize working capital and support consistent service delivery
  • Applied analytics from customer and sales data to optimize product-market fit, boosting repeat purchase rates by 25% and satisfaction by 15 points
  • Implemented lean inventory and vendor management playbooks, refining order frequency and SKU mix to reduce waste by 30% and increase gross margin by 10%
  • A locally sourced, family-owned coffee shop

Senior Field Data Engineer

BAKER HUGHES
01.2012 - 01.2017
  • Company Overview: a GE company in oil field services with $10B annual revenue
  • Managed operations teams across Southeast Asia to deliver analytical and operational improvement projects—driving ~20% uplift in production efficiency
  • Developed dashboards tracking field data, compliance, and equipment performance to support strategic planning and on-site decisions
  • A GE company in oil field services with $10B annual revenue

Education

M.B.A. - Business Analytics

MIT SLOAN SCHOOL OF MANAGEMENT
Cambridge, MA
05-2020

B.S. - Chemical and Biomolecular Engineering, summa cum laude

KOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGY
Daejeon, S. Korea
02-2012

Skills

  • Monetization Strategy
  • Pricing Optimization
  • GTM Strategy
  • Predictive Modeling
  • KPI Dashboarding
  • Customer Segmentation
  • Executive Communication
  • SaaS Operations
  • SQL
  • Power BI
  • Tableau

Timeline

Engagement Manager

DELOITTE CONSULTING
01.2020 - Current

Co-founder, General Executive Manager

LETTO COFFEE & TEA
01.2015 - 01.2018

Senior Field Data Engineer

BAKER HUGHES
01.2012 - 01.2017

M.B.A. - Business Analytics

MIT SLOAN SCHOOL OF MANAGEMENT

B.S. - Chemical and Biomolecular Engineering, summa cum laude

KOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGY

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HAI LIEUEngagement Manager