HAKIM CALLENDER
Atlanta
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
25
25
years of professional experience
Work History
Creative Director/Marketing & Advertising Manager
GrillGrate
04.2018 - Current
- Managed digital campaigns with specific focuses on grill brands and fuel types for GrillGrate as an after market cooking accessory
- Developed strategic communication and marketing plans.
- Evaluated and contributed to creative team ideas and translated into actionable project plans including multiple successful product launches
- Formulated and monitored digital advertising budgets on every social media channel including Facebook, Instagram, YouTube, Pinterest and Amazon
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed artistic visual products while working within defined technical constraints.
- Implemented strategies for promoting campaigns on social media while acting as the liason between GrillGrate and numerous social media brand ambassadors and other big brands in the bbq industry.
- Collaborated with media representatives to optimize coverage of special events.
- Directed photo and video shoots for print and digital media, as well as content on our E-Commerce platform
- Attended customer meetings and trade shows as company representative.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
Owner
The Bungalow Productions LLC
03.2012 - 04.2018
- Manage and maintain and create all content on website www.TheBungalowProductions.com
- Create marketing videos from start to finish for small businesses and independent artists to support growth
- Maintain current market knowledge with upcoming productions around the region
Creative Director
Get Scene Studios
04.2014 - 03.2018
- As the webmaster i created and maintained all content on website www.GetSceneStudios.com
- Maintain product purchases embedding codes for online marketplace into website
- Create all digital and physical marketing materials to promote classes and workshops
Administrative Assistant/Personal Assistant
Diageo North America
11.2013 - 04.2014
- Maintain inventory of spirits for promotional marketing
- Routine errands for management with access to company vehicle
- Create and maintain database of promotional materials for weekly marketing events
Loss Prevention Specialist
Wells Fargo Auto Finance
03.2008 - 12.2011
- Maintained a consistent relationship with 80 delinquent consumers per month
- Worked with FEMA to process deferments and extensions on auto loans
- Kept loss below three million dollars for three years consistently
Administrative Assistant
ECO Constructions
04.2007 - 03.2008
- Dispatched sub-contracted handymen, plumbers and independent contractors to different jobs across the country
- Clerical and administrative duties as assigned including invoicing, ordering office supplies
Sales Clerk/Administrative/Personal Assistant
By Design LLC
10.2003 - 12.2006
- Used business credit account to maintain food and office supplies for staff of 60 on a weekly basis
- Organized shipping international and overseas using UPS
- Handled all personal and business related errands for all department heads
- Relieve receptionist duties every day including filtering incoming calls, appointment setting
Data Entry Clerk
JP Morgan Chase Bank
05.2001 - 08.2003
- Data entry of all Chase credit card payments and address changes
- Administrative duties as assigned, filing/faxing/assisting department heads
Data Entry Clerk
Costello Insurance
04.2000 - 10.2000
- Create and maintain Excel database of active customers’ personal information and auto insurance quotes
Education
High School Diploma -
McClintock High School
Tempe, AZ01.2002
Skills
- Adobe Dreamweaver
- HTML - CSS – Javascript
- Final Cut Pro X
- Design background, Adobe Photoshop, Illustrator, In Design
- Extensive Video Editing
- Design leadership
- DSLR Cameras including Canon and Panasonic brands
- Creative team leadership
- Art direction
- Marketing leadership
Timeline
Creative Director/Marketing & Advertising Manager
GrillGrate
04.2018 - Current
Creative Director
Get Scene Studios
04.2014 - 03.2018
Administrative Assistant/Personal Assistant
Diageo North America
11.2013 - 04.2014
Owner
The Bungalow Productions LLC
03.2012 - 04.2018
Loss Prevention Specialist
Wells Fargo Auto Finance
03.2008 - 12.2011
Administrative Assistant
ECO Constructions
04.2007 - 03.2008
Sales Clerk/Administrative/Personal Assistant
By Design LLC
10.2003 - 12.2006
Data Entry Clerk
JP Morgan Chase Bank
05.2001 - 08.2003
Data Entry Clerk
Costello Insurance
04.2000 - 10.2000
High School Diploma -
McClintock High School