Heather Woodbury
Roswell
Summary
Hands-on Media Buyer with dynamic relationship building and organizational skills. Highly trained professional with passion for planning and supervising diverse media campaigns. Clear understanding of television, radio and online media outlets, processes and contracts.
With nearly 13 years of expertise recommending the appropriate strategies for campaigns. A knowledgeable resource committed to hard work, communicating with all stakeholders and driving business opportunities. Promoting exemplary skills in project management, analytics, and presenting information to clients.
Overview
12
12
years of professional experience
Work History
Senior Media Buyer/Strategist – Client Solutions
Allied Global Marketing
05.2019 - Current
- Lead integrated marketing strategies, driving ROI for live event/entertainment clients
- Negotiate media buys and secure sponsorships, enhancing campaign performance through added promotional elements
- Consistently doubled ROI and increasing ROAS for clients such as The Harlem Globetrotters, NETFLIX Live Experiences, FELD Entertainment, Callaway Resort & Gardens, Swingers Crazy Golf, Meow-Wolf Omega-Mart Las Vegas
Media Buyer
PHD Media
02.2015 - 05.2019
- Managed media buying for top automotive brands including Audi, Volkswagen, and Nissan across key TV and radio markets
- Collaborated with media planners to optimize campaigns for target audiences, contributing to substantial client growth
Media Buyer
Zenith Optimedia
05.2013 - 01.2015
- Negotiated ad space for clients like Toyota and Verizon Wireless, consistently meeting tight deadlines and optimizing media spending
Assistant Media Buyer
Rubin Postaer & Associates
08.2012 - 05.2013
- Supported media buys for Honda and La-Z-Boy, managing campaigns with $10 million in annual billings
- Handled day-to-day tasks including reconciling invoices and tracking campaign performance
Education
Associate of Applied Science -
Chattahoochee Technical College
Marietta, GA01.2010
Skills
- Campaign Optimization
- Audience Targeting
- Client Relations
- Team Leadership
- Excellent Communication
- Organizational Expertise
- Negotiation expertise
- Industry trends
- ROI analysis
- Knowledgeable in SBMS, Media Ocean, SQAD
- Campaign management
- Media expense forecasting
Timeline
Senior Media Buyer/Strategist – Client Solutions
Allied Global Marketing
05.2019 - Current
Media Buyer
PHD Media
02.2015 - 05.2019
Media Buyer
Zenith Optimedia
05.2013 - 01.2015
Assistant Media Buyer
Rubin Postaer & Associates
08.2012 - 05.2013
Associate of Applied Science -
Chattahoochee Technical College
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