Hollis McCollum
Suwanee
Summary
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Affinity Bank
01.2021 - Current
- Special Projects Lead, Financial Exceptions on Commercial Loans Lead, Data Mining Specialist, & SBA/PPP Liason
- Responsible for processing and tracking all PPP loans made through the SBA, Financial Exceptions on Commercial Loans, CRM teams manager and process creator, Loan reviews, Commercial Loans Closer Checklist Auditor & Booking/Tracking for Graded Exceptions, as well as any data mining/research metrics required to help support sales and loan officers. Administrator for DOMA.
- Key Accomplishments:
- Manager and facilitator of all PPP loans and forgiveness of PPP loans processed via Affinity Bank. SBA liaison as needed.
- In charge of tracking, managing, clearing and filing all Financial Exceptions on commercial loans for the bank within system software.
- Pulling data from various sources and consolidating it into reports that best show the data metrics for the required purposes.
- Auditing/uploading/creating, pulling regular reports, and organizing data within various softwares.
- Identifying best practices and strategies and drawing up a plan to best implement them within teams and system softwares.
- Creating learning support and reference materials to train team members on new projects/practices.
- Identifying and creating more efficient methods for current functions through analytical research and metrics review.
- Reviewing and auditing new commercial loans to ensure all documents are accounted for in the file before closing, as well as adding Graded Exceptions into software systems for tracking.
- Maintaining regular communications with loans, sales and executive teams in order to effectively manage internal and external expectations.
- Administrator for DOMA (Dental Office Managers Association), which includes the following: Updating & maintaining DOMA website, managing membership base, organizing & planning DOMA events, creation of marketing materials, social media management, regular eblast updates to members & non-members, coordinating with DOMA founder on various needs.
Author of Fantasy
ThistleCat Magic, LLC
01.2017 - Current
- Responsible for writing fantastical stories that exist in the wilds of my imagination, publishing these books, marketing my books and services, trying to share my knowledge with others in an attempt to be helpful, and doing my best to maintain my sense of reality as I volley between worlds.
- AUTHOR OF FANTASY, WRANGLER OF WHIMSY & CEO OF UNCOMMON NONSENSE
- HOLLISJOMCCOLLUMAUTHOR.COM
- Key Accomplishments:
- Creating characters, worlds and high stakes circumstances that I mold into stories and generate whole books (see published works below).
- Conception, design, and content creation for my print brochures, flyers and email campaigns, writing workshops, social media (including YouTube channel Hollis Jo McCollum, Author) and website to promote my writing and workshops to whomever is kind enough to listen.
- Conception and design of book covers, page layouts, character designs, world maps and any other supporting visual needs to help bring my books to life.
- Creating and following through on scope of work and long term project plans for each of my dark fantasy book series.
- Financial analysis of budget to determine the best way to distribute those funds most effectively.
- Promotional event planning and budgeting including hosting writing workshops, fan conventions, travel, marketing materials, networking, and booth needs.
- Formation and management of my Limited Liability Company including staying compliant with all government entities.
- Production, hosting and content creation of my author podcast, I Do What I Want! (available on Spotify, YouTube, Facebook & Spreaker).
Marketing Research and Analytics/Marketing Support & QA
ABM
01.2019 - 01.2020
- Responsible for doing all required research on OMCRE project, competitor research and analysis, learning new softwares and building foundational aspects, as well as internal Marketing & Sales teams’ support as needed.
- Key Accomplishments:
- Lead marketing and analysis researcher on the OMCRE project that supported the sales team in identifying new Fortune500 Property Management prospects that would be a good fit nationwide.
- Research and creation of prospective client and potential cross-sell customer summaries and contact lists.
- In depth competitor analysis including prospective strategies for Sales team.
- Reviewing and updating marketing and competitor data for Corporate Leadership executives.
- Learning how to use Lattice software and creating foundational aspects within that software to be synced into SFDC and Marketo for continuous use.
- Working closely with Marketing, Sales, IT, Salesforce and Leadership teams.
- Identifying best practices and strategies for using the Lattice software, training Sales and Marketing teams to use it appropriately for their needs, and creating learning support reference materials for their use.
Project Manager
The Visualab
01.2017 - 01.2019
- Responsible for managing client projects & schedules, scope of work, client support, budgeting, estimates, marketing coordination, team organization, internal admin needs and all other client needs.
- Key Accomplishments:
- Executed project management and financial and marketing activities for multiple client projects in conjunction with brand strategy, design and executive teams, as well as internal traffic management for multiple projects and clients.
- Coordination for multiple client marketing campaigns, estimates and ongoing budget management for the life of each campaign.
- Determined scope of work and estimates for projects based on client needs and the interpretation of how to best achieve their goals within the requested budget.
- Nurtured client relationships to effectively manage client accounts, including priorities, budget, distribution, and workload.
- Evaluation of project planning and continuous reporting on status of projects.
- Organized project teams that would most effectively accomplish tasks and lead to success.
- Prioritized tasks with design, UX, and executive teams to be certain that the project operating model would work smoothly.
- Resolved and managed project conflicts, both internally and externally, while managing client expectations.
- Facilitated business growth through promotion of new business and comprehensive development of client proposals and presentations.
- Improved operational efficiency through effective management of work traffic and priorities for over 100 client projects simultaneously.
- Conducted financial and gap analysis for projects and meeting deadlines.
Social Media Coordinator
Astro Loyalty
01.2016 - 01.2017
- Part time contractor responsible for all social media branding, marketing, planning, data analysis, SEO tracking, strategy, content and engagement for the start up of the new brand.
- Key Accomplishments:
- Created a twelve month editorial calendar and social media strategy plan for Facebook, LinkedIn, Instagram and Twitter, as well as set up of those social media pages for the brand.
- Researched online branding strategies that best suited the Astro Loyalty brand and implemented them across all the social media pages.
- Increased brand awareness through social media ads, polls, contests, post engagement and proactively reaching out to potential partners and customers via social media platforms.
- Worked closely with executive leadership, sales, marketing and design teams to create the most beneficial content, images and messaging.
- Content research and creation of messaging posted and shared to social media pages.
- Directed the executive leadership, marketing and sales teams on the sharing of posts and promotions in order to boost brand awareness most effectively.
- Fostered post engagement on the social media pages and continuously informed the sales and marketing teams of any leads and/or contacts via social media.
Regional Representative
Holistic Pet Source
01.2016
- Responsible for managing a three state territory, promoting products to retailers, customer support, client relations, marketing coordination strategy, serving all retailers’ needs, and cultivating new business.
- Key Accomplishments:
- Increased and expanded territory sales and business through effective management of territory and serving retailers’ needs thoroughly.
- Executed financial analysis of budgets and sales team monetary goal needs and communicated best strategies to meet or exceed those financial goals to the sales team and management team.
- Coordination and distribution of marketing materials such as flyers, brochures, direct mailers and emails to the retailers and sales team as appropriate.
- Worked with the sales and marketing teams to identify most effective marketing promotions and strategies to promote specific products and brands most effectively.
- Established excellent relationships with retailers and vendors that have been continuously nurtured, and served as a liaison between HPS headquarters and retailers.
- Developed route lists, priorities, and identified key customers for entire territory to more effectively manage priorities and customer needs. Then, communicated these needs to the sales team and provided them with the marketing materials that were likely to be most successful with those targets.
- Worked one on one with retailers to help them best facilitate their individual success.
- Promoted, planned and coordinated events as a HPS representative and vendor representative.
- Multitasked various needs of retailers, new business, financial analysis, market analysis, coordination with the sales team, executed marketing strategy plans and more as needed to meet goals and ensure success.
- Managed relationships and budgets with key partners.
Project Manager / Account Manager
Hot Sauce Studios
01.2014 - 01.2016
- Responsible for managing client projects, marketing strategy, client support, SEO tracking, data analysis, quality assurance, team coordination and communications, budgeting, scope of work, and all other client needs.
- Key Accomplishments:
- Improved operational efficiency through effective management of work, client relations, scope of work, budgets, team communications, traffic flow and priorities for over 20 client projects simultaneously.
- Determined scope of work and project estimates based on client needs, data analysis and the interpretation of the most effective way to accomplish the client goals.
- Ongoing financial analysis of project budgets to be certain they continue to align with estimates given to client as well as communicated any required adjustments to scope of work or budget to client and appropriate teams as necessary.
- Reviewed, coordinated and approval of marketing materials with UX/UI, design, development, marketing and executive leadership teams. Materials included, but were not limited to print brochures, print fliers, print ads, digital ads, website updates, emails, promotional conference items, promotional videos, and more.
- Conception and implementation of B2B marketing strategies for client projects in conjunction with the design, development, UX/UI, marketing and executive leadership teams.
- Conducted financial and gap analysis for projects and meeting deadlines.
- Resolved and managed project conflicts while managing client expectations.
- Facilitated business growth through promotion of new business using marketing strategies that best suited the client’s needs and comprehensive development of client proposals and presentations.
- Established and nurtured client relationships to effectively manage client accounts, including priorities, workload, distribution, and budget.
- Executed project management and account management activities for multiple client projects and internal traffic management for multiple projects and clients.
- Evaluation of project planning and continuous reporting on status of projects.
- Performed software and website QA continuously for various projects in conjunction with the development team including QA with agile systems.
- Organized project teams that would most effectively accomplish projects and lead to success.
International Admissions Advisor & DSO
Kennesaw State University
01.2007 - 01.2014
- Responsible for advisement and recruitment of international students, as well as for providing comprehensive visa and immigration advisement.
- Key Accomplishments:
- Served as a liaison between state and federal government offices and students, faculty, and directors.
- Conception, design, and content creation for Global Admissions print brochures, flyers and email campaigns to promote KSU to international students.
- Financial analysis of internal recruitment and office budgets and determined best way to distribute those funds most effectively.
- Coordination and implementation of the use of the brochures, flyers and other KSU promotional items.
- Communicated with the other admissions officers and KSU marketing department to ensure that all materials were up to university standards and approved to be distributed.
- Executed all QA for all Global Admissions print and digital advertising including social media pages, print brochures, print flyers, Global Admissions web updates and advertisements.
- Developed design and content of a monthly digital newsletter for KSU international students in order to provide immigration and other government regulation updates, as well as campus updates and reminders.
- Ensured office adherence with current regulations and procedures in collaboration with senior staff to maintain best practices.
- Managed the development of all promotional materials and website updates for Global Admissions.
- Led training and information sessions for international students and colleagues as required.
- Facilitated recruitment through travel to international recruitment fairs and schools abroad.
Education
Bachelor of Arts - World History, specializing in the ancient Etruscans
Kennesaw State University
01-2005
Teacher of English as a Foreign Language (TEFL) - undefined
The Boland School
01-2006
Skills
- Project Management
- Problem Solving
- Research & Analytics
- Marketing & Branding
- Quality Assurance
- Performance tracking
- Teamwork and collaboration
- Attention to detail
- Critical thinking
- Computer skills
- Organization and time management
- Friendly, positive attitude
Affiliations
- Phi Alpha Theta Honor Society, 2003 - Present
- Golden Key Honor Society, 2003 - Present
- Georgia Association of International Educators (GAIE), 2007 - 2018, Past Chair 2011/2012
- NAFSA: Association of International Educators, 2007 - 2014
- Cosplay Volunteers of Atlanta (CVOA), 2014 - Present
- Digital Summit Atlanta, 2015 - 2019
- National Association of Asian Peoples (NAAP), 2015 - Present
Certification
- Certified Dance Instructor
- Zumba 2011 - Present
- Twerk 2021 - Present
- Pole 2021 - Present
Publications
- Raashan Histories Vol. III: Starflower’s Way, Author, 21 Cheiftans Press - Release date March 2028
- Lost Beacon Chronicles 2: Rampage, Author, 21 Cheiftans Press - Release date October 2027
- Raashan Histories Vol. II: Ambition & Justice, Author, 21 Cheiftans Press - Release date March 2027
- Raashan Histories Vol. I: The Key, Author, 21 Cheiftans Press 2026
- Raashan Vol. III: Tear in the World, Author, 21 Cheiftans Press 2024
- Lost Beacon Chronicles 1: Ignited, Author, 21 Cheiftans Press 2023
- Raashan Vol. II: The Queen Witch, Author, 21 Cheiftans Press 2023 (1st edition) - 21 Cheiftans Press 2024 (2nd edition)
- Lost Beacon Chronicles 0: Spare the Swallow, Author, BookBaby 2022 (1st edition) - 21 Cheiftans Press 2025 (2nd edition)
- Power Therapy Short Story Series, Author of short stories that demonstrated techniques from Dr. Korbus Vorster’s Power Therapy program, published (ebook only) via Amazon Kindle 2020
- Raashan Vol. I: To Save a World, Author, Page Publishing 2017 (1st edition) - 21 Cheiftans Press 2024 (2nd edition)
- Italy Study Abroad Guide, Author, Kennesaw State University 2005
- International Student Handbook for the Georgia Board of Regents, Co-Author with Jason Wynn, published by the Georgia Board of Regents (print and web) 2008
Timeline
Affinity Bank
01.2021 - Current
Marketing Research and Analytics/Marketing Support & QA
ABM
01.2019 - 01.2020
Author of Fantasy
ThistleCat Magic, LLC
01.2017 - Current
Project Manager
The Visualab
01.2017 - 01.2019
Social Media Coordinator
Astro Loyalty
01.2016 - 01.2017
Regional Representative
Holistic Pet Source
01.2016
Project Manager / Account Manager
Hot Sauce Studios
01.2014 - 01.2016
International Admissions Advisor & DSO
Kennesaw State University
01.2007 - 01.2014
Teacher of English as a Foreign Language (TEFL) - undefined
The Boland School
Bachelor of Arts - World History, specializing in the ancient Etruscans
Kennesaw State University