Howard Soto
Atlanta,GA
Summary
Dynamic servant leader with over 22 years of progressive experience in the technology and wireless industry, recognized for driving significant revenue growth and cultivating high-performing teams. Expertise in developing innovative channel strategies that enhance customer experience and align cross-functional teams with organizational objectives. Proven sales champion, consistently exceeding quotas while fostering a culture of growth, inclusion, and performance excellence. Committed to empowering teams to achieve their full potential and deliver exceptional results.
Overview
22
22
years of professional experience
Work History
Sr. Manager, Field Sales Development – Big South Region
Comcast
01.2024 - Current
- Lead sales strategy, operational planning, and leadership development for a 200+ member sales organization across multiple states. Provide strategic oversight of subscriber growth, retention, and organizational alignment with business objectives.
- Key Achievements:
- Delivered 113% of budget and 107% of forecast in 2024
- Launched Career Growth Plan for all leaders in the Big South Region
- Served as LEAP Leadership Facilitator & Champion (2024)
- Achieved 92% Employee Net Promoter and 89% “Your Voice” engagement scores
- Promoted direct reports into higher leadership roles; advanced to Sr. Manager in 2024
Regional Manager, Indirect Sales – Big South Region
Comcast
01.2017 - 01.2024
- Directed sales, operations, and partner relations across Indirect Channels including National Retail, Authorized Dealers, and Branded Partner Stores. Managed geographically dispersed teams, contracts, and large-scale distribution expansion.
- Key Achievements:
- Opened and managed 19 Branded Partner Stores across 9 states
- Launched Prepaid, Branded Partner, Event Sales, and Third-Party Labor channels
- Surpassed 116% to budget in 2023, generating $30M+ in revenue
- Expanded distribution into 7 new states, adding 50+ new points of sale in 2023
- Member of Elite Gold Team for Sales Excellence (2021–2023)
- Reduced churn to 12% in 2023 through Sales Quality Task Force initiatives
- Ambassador, My Abilities ERG (2017–2023)
Manager
Verizon Wireless
01.2004 - 01.2017
- Managed and developed a high-performing sales team while leading SMB acquisition efforts. Consistently exceeded quotas by driving solution-based selling and superior customer experiences.
- Key Achievements:
- Awarded 2017 “Coin of Excellence” for integrity and safeguarding company assets
- Exceeded quotas in 2015 (117%) and 2016 (119%)
- #1 District on Scorecard across 5 months in 2015
- Led region in Small Business Sales (+17% YOY) and M2M (143% quota) in 2015
- Achieved 30% YOY growth in 2014
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
High School -
George Jenkins High School
Lakeland, FL05.1994
Skills
- Strategic Planning & Forecasting
- Business Development & Channel Growth
- Revenue & Profit Optimization
- Sales Leadership & Team Development
- Contract Negotiation
- Customer Experience Strategy
- Learning & Development
- Project Management
- Business performance management
Timeline
Sr. Manager, Field Sales Development – Big South Region
Comcast
01.2024 - Current
Regional Manager, Indirect Sales – Big South Region
Comcast
01.2017 - 01.2024
Manager
Verizon Wireless
01.2004 - 01.2017
High School -
George Jenkins High School
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