Hung Nguyen
Buford,Georgia
Summary
Proven track record of guiding enterprise strategy through competitive intelligence, market analysis, and data‑driven insights. Skilled in leveraging primary and secondary research to shape strategic planning, optimize market positioning, and support informed leadership decision‑making.
Overview
11
11
years of professional experience
Work History
Sr. Manager - Strategic Planning
Smurfit WestRock
07.2024 - 11.2025
- Delivered monthly and quarterly paperboard market and competitive intelligence updates, equipping business groups and executive leadership with actionable insights for strategic planning.
- Provided forward-looking industry outlooks for paper and packaging, analyzing demand, capacity, pricing, competition, and innovation to guide long-term strategy.
- Compiled competitor insights on earnings, M&A, and strategic direction; benchmarked company performance against peers using volume, revenue, and EBITDA metrics.
- Supported strategy projects including scenario planning, demand driver analysis, tariff impact assessments, market sizing, and competitive profiling to inform business decisions.
Sr. Marketing Manager - Industry Planning
WestRock
09.2021 - 06.2023
- Built Total Addressable Market (TAM) and Serviceable Available Market (SAM) analyses for consumer paper packaging products, quantifying demand potential across foodservice, retail, and e‑commerce segments to guide product strategy and investment decisions
- Leveraged market intelligence to provide sales teams with tailored insights on consumer demand, pricing, and promotional effectiveness, strengthening customer relationships and positioning solutions competitively
- Informed go‑to‑market strategies for new products and industry events by translating market research insights into branded collateral, digital campaigns, and sales enablement initiatives
Marketing Analyst - Corrugated Division
WestRock
04.2018 - 09.2021
- Drove revenue growth by launching a market development team that generated $5M in six weeks and introduced a lead generation program yielding $8M in new opportunities.
- Partnered with senior executives to advance the Play to Win strategy, leveraging analytics and BI tools (QlikView, Tableau) to optimize performance and product positioning.
- Strengthened sales operations by supporting product launches and rebuilding Salesforce.com on the enterprise platform.
Market Research Analyst
Greenway Health
03.2017 - 03.2018
- Created and presented real-time reports on current market conditions to upper management.
- Conducted end-to-end market research processes through primary and secondary research methods
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
- Created and managed database of information gathered from research.
Market Research Associate
Procter & Gamble (P&G) Asia
12.2014 - 12.2016
- Used analytical software (MS Excel, SAS) to create a comprehensive market analysis
- Perform market research and analysis relating to market segmentation and customer profiles
- Collaborate with technical teams on product research and development to provide guidance on ideal consumer-desired products
- Provide insights on trends in multimedia and internet environment by using analytical tools
- Conducted research to identify presenting and speaking opportunities for executives
Education
Master of Science - Business Analytics
Quinnipiac University
Hamden, CTB.B.A - Management Information System
Georgia Gwinnett College
Lawrenceville, GASkills
- Expertise in MS Office and Power BI
- Experience with SAS, SPSS, and MS SQL Server
- Expert users of Paper/Market Intelligence Platforms: RISI, Numera, FisherSolve, Euromonitor, GlobalData, Numerator, Nielsen, Kantar (expert user)
- Organized and detail-oriented
Timeline
Sr. Manager - Strategic Planning
Smurfit WestRock
07.2024 - 11.2025
Sr. Marketing Manager - Industry Planning
WestRock
09.2021 - 06.2023
Marketing Analyst - Corrugated Division
WestRock
04.2018 - 09.2021
Market Research Analyst
Greenway Health
03.2017 - 03.2018
Market Research Associate
Procter & Gamble (P&G) Asia
12.2014 - 12.2016
Master of Science - Business Analytics
Quinnipiac University
B.B.A - Management Information System
Georgia Gwinnett College