Summary
Overview
Work History
Education
Skills
Timeline
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ILLE VAN ENGELEN

Atlanta

Summary

Dynamic talent acquisition leader with a proven track record at Mark Spain Real Estate, driving a 35% reduction in cost-per-hire through strategic process optimization. Expert in team building and budget management, aligning recruitment strategies with aggressive growth goals to enhance pipeline quality and candidate experience.

Overview

9
9
years of professional experience

Work History

Head of Talent Acquisition

Mark Spain Real Estate
Alpharetta
03.2025 - Current
  • Reporting directly to CEO and Board of Directors.
  • Developed recruiting strategy across five markets, managing a team of twelve recruiters.
  • Oversaw hiring processes for W2 employees and 1099 independent contractors.
  • Integrated Greenhouse ATS, optimizing hiring workflows and increasing efficiency.
  • Managed $75,000 monthly sourcing budget to enhance pipeline quality and ROI.
  • Achieved 35% reduction in cost-per-hire within 90 days through process optimization.
  • Enhanced lead quality and candidate experience using targeted sourcing strategies.
  • Aligned talent acquisition efforts with aggressive growth goals to facilitate scalable expansion.

Vice-President of Sales Growth & Expansion

HomeSmart International
Scottsdale
03.2023 - 03.2025
  • Company Overview: A $500M Real Estate company with 27,000 employees.
  • Reporting to the COO with a $750K OPEX, $5M CAPEX, $25M Revenue Goal, and responsible for a department of 60 employees, hiring 6,500 representatives across ten markets, streamlining the sales process with HubSpot CRM, and developing marketing campaigns to enhance brand awareness.
  • Opened 25 new franchise locations across 10 markets.
  • Achieved while Vice President of Sales Growth and Expansion (03/2023 – Present).
  • Team Building/Coaching / Training Program Development: The company mandated hiring inexperienced sales representatives to be trained due to budget constraints. Charged by the CEO to design a training program integrated with market insights, sales techniques, and CRM utilization. Established realistic targets and provided incentives/continuous coaching to refine skills and improve close rates. This elevated closing rates from 50% to 85%, contributed to a record hiring year with 6,500 new representatives, drove growth in all 12 corporate markets, and was declared an SOP.
  • Revenue & Sales Capture Strategy, ROI Maximization, Cost Reduction: Discovered a lack of proper oversight as recruiting costs spiraled out of control. Analyzed the sales cycle, marketing, and potential venue-per-sales representative to ascertain the cost-effectiveness of recruiting efforts. Led implementation of Hyper-localized marketing campaigns to maximize ROI. This streamlined marketing expenditures from ~$300 to $150 per representative by prioritizing transaction potential, achieving a ~30% net profit per agent.

East Coast – Sales Manager

HomeSmart International
Scottsdale
02.2022 - 03.2023
  • Company Overview: A $500M Real Estate company with 27,000 employees.
  • Reported to the VP of Sales with a $100K OPEX, $100K CAPEX, $5M Revenue Goal, and 6 direct employees. Responsible for managing 6 recruiters to expand HomeSmart’s sales representative by hiring strategic initiatives across Atlanta, Florida, and the DMV area, executing marketing campaigns, and developing business strategies to capitalize on market trends.
  • ACHIEVED WHILE EAST COAST – SALES MANAGER (02/2022 – 03/2023)
  • Strategic Planning / Strategic Partnerships / Marketing & Program Management: Tasked by the CEO to create inventive strategies to set HomeSmart apart from competitors. Developed and implemented a partnership strategy with mortgage, title, and inspection companies to capitalize on their networks. Rolled out co-branded marketing initiatives and referral programs to establish us as a premier partner. As a result, significant growth on a national scale was realized, and new revenue streams were mobilized. This led to a promotion to become VP of Sales.
  • New Market Penetration / Virtual Environments / Marketing Visibility: During the peak of COVID-19, entrusted by the CEO to launch a Florida brokerage and navigate a saturated market devoid of brand recognition. Amplified presence in Orlando/Tampa by implementing a virtual recruitment strategy, executing a targeted digital marketing campaign, and developing partnerships with local strategic partners to enhance visibility and recruit talent. This solidified the market position in Orlando/Tampa, driving annual sales representative growth.
  • Advertising Strategy / Rebranding: To attract higher-caliber representatives, devised a strategy to overcome the stereotypical image associated with the industry. Implemented rebranding, prioritizing luxury and quality, emphasizing representatives keeping 100% commission, and leveraging cutting-edge technology with personalized support. Successfully shifted the demographic from 0-4 transactions a year to 4-7, increasing company revenue by 80% and altering the brokerage’s culture.
  • Turnaround Management / Strategic Planning / Productivity Enhancement: Sales representatives exploited work-from-home policies and CRM logging inaccuracies. Developed a strategy to correct the sales team’s productivity issues. Restructured representatives reaffirmed the importance of integrity and dedication, and revamped onboarding processes to maintain momentum. Consequently, within six months, the team drove a 25-40% growth in each of the five managed markets, culminating in a promotion to VP of Sales.

Regional Sales Manager

VDL Industries
Atlanta
08.2016 - 02.2022
  • Company Overview: A $5B Manufacturing company with 17,000 employees.
  • Reported to the Manufacturing Director with a $500,000 OPEX, $1M CAPEX, $25M Revenue Goal, and 4 direct employees. Responsible for hiring and developing 4 sales specialists, coordinating sales operations, establishing global account management reporting systems, and analyzing regional trends to identify growth opportunities.
  • Sales Planning / Expansion / Talent Acquisition / Process Optimization: Confronted with establishing a market presence with a large manufacturing facility with minimal brand recognition. Received approval from the CEO to devise a comprehensive market penetration and workforce expansion strategy to drive profitability. Within nine months, strategic partnerships with local governments for customer outreach and strategic partners for talent acquisition were initiated. This strategy secured key corporate contracts worth $30M+, expanded the team by 100+ employees, and was established as an SOP.
  • Territory Expansion / Revenue Growth / Strategic Negotiations: Tasked by CEO to devise a strategy to penetrate new markets beyond Georgia and meet ambitious revenue growth targets. Strategized and led the expansion into Florida, North Carolina, Maryland, and Boston by securing transportation cost advantages and negotiating material pricing to offer competitive rates. Achieved a foothold in the new territories and secured contracts totaling $15M, leading to new equipment investments for VDL Industries.
  • Client Relations / New Market Penetration / Strategic Partnerships: Charged by the CEO with overcoming barriers to build trust in a new local market while leveraging overseas success to expand the client base in unfamiliar territory. Crafted and implemented strategies to establish a solid market presence and build client trust, focusing on providing exceptional customer service and personalized solutions. This approach improved negotiation outcomes, expanded business opportunities, forged meaningful long-term partnerships, and enhanced reliability in new markets.
  • Business Expansion / Relationship Development / Account Growth: Directed by the CEO to devise a strategy to increase revenue from existing corporate clients. Identified the need to escalate contracts with large corporations, focusing on maximizing existing relationships. Initiated a multifaceted strategy emphasizing upselling and cross-selling, breaking into new markets, and leveraging data for strategic decision-making. This led to 300-500% growth in six out of eight accounts over two years, translating into a 300% average revenue increase.

Education

MBA - Management & Accounting

Ohio Dominican University
Columbus, OH

BA - Financial Services

The Ohio State University
Columbus, OH

Skills

  • Strategic Planning
  • Client Relations
  • Rebranding
  • ROI Maximization
  • Marketing Visibility
  • Talent Acquisition
  • Turnaround Management
  • Business Development
  • Process Optimization
  • Cost Reduction
  • Virtual Environments
  • Revenue Growth
  • Territory Expansion
  • Advertising Strategy
  • Strategic Partnerships
  • Team Building/Coaching
  • Productivity Enhancement
  • Change Management
  • Sales Planning
  • New Market Penetration
  • Revenue & Sales Capture Strategy
  • Training Program Development
  • Marketing & Program Management
  • Strategic Negotiations
  • Recruiting strategy
  • Applicant tracking systems
  • Sourcing strategies
  • Process optimization
  • Talent acquisition
  • Budget management
  • Team leadership
  • Market analysis

Timeline

Head of Talent Acquisition

Mark Spain Real Estate
03.2025 - Current

Vice-President of Sales Growth & Expansion

HomeSmart International
03.2023 - 03.2025

East Coast – Sales Manager

HomeSmart International
02.2022 - 03.2023

Regional Sales Manager

VDL Industries
08.2016 - 02.2022

MBA - Management & Accounting

Ohio Dominican University

BA - Financial Services

The Ohio State University

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ILLE VAN ENGELEN