IMANI MANLEY
Atlanta
Summary
Enthusiastic marketing and customer oriented professional, eager to contribute to team success through hard work, attention to detail, and excellent organizational skills. Results-oriented associate with a clear understanding of retail, e-commerce, analytics, buying and marketing. Motivated to grow and excel in digital transformations.
Overview
7
7
years of professional experience
Work History
Data Analyst II
Nordstrom
08.2023 - Current
- Collaborated with cross-functional teams to ensure data integrity and accuracy, resulting in better-informed decisions
- Enhanced business efficiency by identifying trends and patterns in complex datasets
- Provided actionable insights through comprehensive reports and dashboards, supporting strategic initiatives
- Managed large-scale databases to ensure timely access to critical information for key stakeholders
- Founded and implemented audience marketing process which led to the creation of over 200+ new audiences
- Implemented the use of AI and AI templates to help standardize new reporting
- Standardized new email reporting program across all departments
Senior Marketing Specialist
The Home Depot
06.2022 - 08.2023
- Managing 9+ suppliers from top to bottom by translating their business objectives into marketing programs that drive sales and revenue
- Monitoring spend and budgets for over $40M+ in vendor paid media to help them achieve their KPI goals of consumer awareness, strong ROAS numbers, and CTR
- Providing reporting, marcom updates, and general business updates during weekly/bi-weekly meetings while also supporting upselling opportunities
- Cultivating relationships with suppliers in order to execute media plans, budgets and creative processes
- Managing the creation and launch of promotional emails, banners, brand pages, etc via Adobe Workfront, RevJet, PromoteIQ & Salesforce according to the supplier's media plan
- Working cross-functionally to ensure timelines between external and internal stakeholders are met in order to deliver exceptional service
- Overseeing the training and onboarding of contractors to ensure they are able to complete tasks to assist the team
Merchandise Planner Analyst
The Home Depot
01.2020 - 06.2022
- Assisted Merchant in driving customer strategy for $800 million business
- Planned assortments, line reviews, and promotion strategies for all 2,200+ stores and online
- Strategized with suppliers to drive innovation in product categories
- Worked with the project management team to finalize budgets, project scope, and deadlines for in-store and online projects
- Set and recommended mark-up rates, mark-down rates, and selling prices for merchandise
- Worked with customers, management, marketing, and sales teams to better understand customer needs and recommend appropriate solutions
- Partnered with Data Management team to drive digital strategies to enhance the e-commerce and in-store merchandising organization through strategy, site usability, conversion rates, and buying trends
Assistant Buyer
K&G Fashion Superstore
01.2018 - 01.2020
- Analyzed sales data and conducted competitor research to efficiently secure merchandise according to sales trends
- Negotiated prices, discount terms, and transportation arrangements for merchandise
- Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace
- Managed end of period costs, sales, units, and financial plans for $2 million dollar Casual Pant business while increasing sales by 15%
Education
Master of Business Administration
Mercer University
Bachelor of Science - Apparel and Textiles
The University of Alabama
Skills
- Project & Client Management
- Strategic Planning & Problem Solving
- Microsoft Suite
- Verbal & Written Communication
- Data Entry & Analytics
- Salesforce
- SQL
- Tableau
- AI
Skills Overview
Exceptional customer relationship management with the ability to actively listen to and resolve concerns with empathy, then devise solutions to issues before escalation and irreversible damages from miscommunication
Influential team leadership skills that complement valuable cross-departmental communication methods in order to align on project goals to ensure quality results
Proactive data analyst skilled in uncovering trends and delivering actionable insights to drive growth and optimize campaign performance in retail media.
Timeline
Data Analyst II
Nordstrom
08.2023 - Current
Senior Marketing Specialist
The Home Depot
06.2022 - 08.2023
Merchandise Planner Analyst
The Home Depot
01.2020 - 06.2022
Assistant Buyer
K&G Fashion Superstore
01.2018 - 01.2020
Master of Business Administration
Mercer University
Bachelor of Science - Apparel and Textiles
The University of Alabama
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