James Davis
Atlanta
Overview
11
11
years of professional experience
1
1
Certification
Work History
State Manager
Anthem Imports
03.2023 - Current
- Monitored distributor inventory, sales & depletion goals on and off-premise for the state of Ga to ensure KPI's & ROI are met. Utilized insights and applied own knowledge of economic, category, channel and other trends to maximize profit.
- Built effective long-term relationships with strategic customers/distributor partners to drive fiscal impact and deliver impact from customer and consumer programs.
- Targeted high image key accounts throughout the state to gain new points of distribution and monitored those depletions to ensure case commitments have been met. Regularly reviewed shipments and depletions reports and make proactive plans accordingly to ensure programming executes.
Regional Sales Manager
Island Grove Wine Co.
01.2022 - 03.2023
- Brokered outside sales for Georgia, S. Carolina, N. Carolina, & Tennessee. Grew the strength of the brand through marketing, sales, & distribution.
- Created and implemented incentive programs to drive depletion at the distributor level on the three-tier system. Responsible for key account, independent and chain business development for on and off premise.
- Participated in distributor work-withs to train sales reps and gain new points of distribution at the point of sale while providing education about the brand.
Territory Sales Manager
FitVine Wine, LLC.
07.2019 - 12.2021
- Represented FitVine Wine to distributors, retailers, and consumers. Directed the execution of the company’s strategic business plans through assigned wholesalers in Georgia, Alabama, and Tennessee.
- Managed buying relationships with key national chain accounts to achieve case sales and distribution objectives within budgetary guidelines to meet region profit contribution objectives.
- Prepared forecasts for shipments, depletions and budgeting for all brands while evaluating distributor inventory, suggested price structure and brand equity investments.
Key Account Manager
Luxco, Inc.
04.2017 - 07.2019
- Developed and maintained a target account list within the Atlanta & Miami markets to drive incremental margin by growing distribution by 20% across focus luxury brands.
- Fostered relationships with 50 key high image accounts across region to achieve placements, menu mentions, and back bar visibility.
- Prepared business plans in target off premise accounts including distribution, displays, shelf facings, merchandising, and in-store promotions.
Brand Ambassador Jack Daniel’s Family of Brands
Brown Forman
06.2014 - 01.2017
- Oversaw and managed distributor brand development team on the Jack Daniel’s Family of brands including Jack Daniel’s, Jack Daniel’s Honey, Gentleman Jack, & Jack Daniel’s Fire.
- Maintained brand presence by visiting and fostering strong relationships with multicultural key accounts ensuring back bar placement, menu mentions, permanent POS, & features which lead to a 23% increase in sales on targeted brand, Jack Daniel’s Tennessee Honey.
- Maximized brand growth among consumers through strategic programming and activations while monitoring sales and depletions in the trade.
- Managed $40,000 marketing budget allocated for distributor support, sponsorships, POS, and programming.
Education
B.S. - Business Management
Johnson & Wales University
05.2011
Skills
- Operations management
- Strategic planning
- Sales leadership
- Relationship management
- Performance improvement
- Revenue growth
- Administrative oversight
- Policy development
- Positive attitude
- Teamwork
Certification
Executive Bourbon Steward •
Certified Tequila Specialist •
WSET 1
Timeline
State Manager
Anthem Imports
03.2023 - Current
Regional Sales Manager
Island Grove Wine Co.
01.2022 - 03.2023
Territory Sales Manager
FitVine Wine, LLC.
07.2019 - 12.2021
Key Account Manager
Luxco, Inc.
04.2017 - 07.2019
Brand Ambassador Jack Daniel’s Family of Brands
Brown Forman
06.2014 - 01.2017
B.S. - Business Management
Johnson & Wales University
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