Janice Benicky

Develop marketing strategies based on business priorities across various digital channels, such as, Email, Message Center, In-App, Paid Media, In-Store Signage, Credit Onserts, Pro Dynamic Ad. Demonstrate the ability to build models and lifecycle strategies to drive personalization and customer retention.

Marketing focus has been supporting enterprise Pro business initiatives and devising marketing strategies. An example would be, Project Selling models. Partnered with Pro Data Science to build models to target customer with their top project while they are in the planning phase of a job. This was to grow Pro SOW and educate the Pro customers that THD can support their complex projects.

• Developed and implemented CRM strategies to enhance customer email engagement and retention.
• Analyzed customer data to partner with data science to identify trends and improve data models for increased personalized content.
• Developed Lifecycle Trigger strategy to high-spend and low spend Pros.
• Led cross-functional teams in executing targeted marketing campaigns.
• Mentored junior staff on CRM best practices and system utilization techniques.