Jasbriell Swain
McDonough
Summary
Dynamic Digital Marketing & Content Manager with 4+ years of experience driving online growth, building brand awareness, and engaging over 1M+ accounts monthly across social platforms. Skilled in content creation, social media strategy, digital campaigns, photography, video editing, and graphic design. Strong expertise in analytics, audience engagement, and brand management across multiple digital channels. Adept at creating visually compelling, data-driven marketing strategies that boost visibility and conversions. A proven track record in enhancing brand presence and driving engagement through innovative strategies.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Social Media & Digital Marketing Manager
Designer Kennel LLC
03.2020 - Current
- Built and executed digital marketing strategies increasing online engagement to 1M+ accounts monthly
- Created, scheduled and managed social media content (photo, video, and graphics) across Instagram, Facebook, and TikTok
- Designed marketing materials and digital flyers, maintaining consistent branding across platforms
- Produced high-quality photography and videos for campaigns, ads, and promotional content
- Monitored analytics to track growth, engagement, and ROI, adjusting campaigns for maximum impact
- Oversaw brand management, ensuring visual identity and messaging aligned with business goals
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
Data Entry & Digital Operations Specialist
Data Recognition Corporation
03.2021 - 06.2025
- Managed and organized large-scale data sets for analysis and reporting
- Supported digital initiatives by maintaining accuracy in data-driven marketing campaigns
- Led a small team ensuring workflow efficiency and data integrity
- Successfully managed multiple projects simultaneously while adhering to deadlines.
- Facilitated team meetings to encourage collaboration and share best practices.
Program Coordinator
East Park & Napier Community Centers
05.2015 - 06.2020
- Created marketing and promotional flyers for summer/after-school programs and events
- Coordinated volunteers and staff, scheduling, payroll and organizing community outreach activities
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Facilitated regular meetings with team members to discuss progress updates, address challenges, and brainstorm solutions for ongoing success.
- Maintained detailed records of program activities and participant data, ensuring compliance with internal policies and external regulations.
Education
Master’s - Sports Administration
Tennessee State University
Nashville, TNBachelor’s - Anthropology
University of Memphis
Memphis, TNSkills
- Digital Marketing Strategy & Analytics
- Social Media Campaigns & Engagement Growth
- Content Creation (Photo, Video, Copywriting)
- Graphic Design & Branding (Canva, Adobe Suite)
- Email Marketing (MailChimp) & SEO Optimization
- Audience Insights & Data Analysis (Google Analytics)
- Multi-Platform Social Media Management
- Event Promotion & Marketing Collateral
- Competitor analysis techniques
- Brand development
- Data entry
- Microsoft Office Suite
Certification
- CPR & First Aid Certified
Timeline
Data Entry & Digital Operations Specialist
Data Recognition Corporation
03.2021 - 06.2025
Social Media & Digital Marketing Manager
Designer Kennel LLC
03.2020 - Current
Program Coordinator
East Park & Napier Community Centers
05.2015 - 06.2020
Bachelor’s - Anthropology
University of Memphis
Master’s - Sports Administration
Tennessee State University
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