Jasmina Gracanin
Atlanta,GA
Summary
Aligned business goals with program objectives to enhance systems and facilitate high-impact initiatives, strengthening corporate performance and team cohesion.
Program management professional with history of driving projects to successful completion. Known for fostering team collaboration and delivering results in dynamic environments. Proven expertise in program management and operations management through content creation and resource allocation.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Client Enablement Program Manager
Waystar
03.2022 - Current
- Directed enterprise-level initiatives aimed at optimizing operational performance for client onboarding and internal enablement in a national healthcare SaaS organization.
- Oversaw strategic programs that integrated product marketing with implementation and success teams to enhance adoption and workflow efficiency.
- Established comprehensive training frameworks and knowledge systems to bolster client success and internal alignment.
- Led program reporting and communication strategies to empower leadership decision-making.
- Partnered with executives on business operations planning and the enterprise-wide implementation of new processes.
- Streamlined internal communication and onboarding workflows to ensure consistent delivery and reduce interdepartmental friction.
- Led cross-functional teams to execute program initiatives, ensuring alignment with organizational goals.
- Developed and implemented process improvements, enhancing operational efficiency across multiple departments.
Digital Content Creator and L&D Director
Keller Williams Atlanta Partners
02.2020 - 03.2022
- Directed design and execution of professional development programs impacting over 200 associates.
- Developed accountability systems and performance dashboards to effectively track engagement and performance metrics.
- Partnered with executives to define strategic long-term development and operational objectives.
- Served as a trusted advisor and mentor, fostering improved team retention and a positive organizational culture.
- Developed and implemented training programs to elevate employee skills and knowledge.
- Facilitated workshops and seminars to promote continuous learning and professional growth.
- Developed engaging digital content across multiple platforms to enhance brand visibility.
- Created and managed social media campaigns, driving audience engagement and interaction.
- Analyzed performance metrics to refine content strategies and improve audience reach.
- Led initiatives to optimize website content for SEO, increasing organic traffic significantly.
- Mentored junior content creators on best practices for digital storytelling and branding.
- Established editorial calendars to streamline content creation processes and maintain consistency.
- Enhanced brand visibility by creating engaging digital content across various platforms.
Accounting Coordinator / Operations Lead
Brace International
01.2019 - 02.2021
- Directed daily accounting and operations management across multiple departments (Moes SW Grill & Medical Device Sector).
- Designed and implemented reporting systems increasing forecasting accuracy and decision support.
- Acted as liaison between executives and client teams to improve coordination and communication.
- Managed accounts payable and receivable processes to ensure timely financial operations.
- Developed and maintained accurate financial records using Quickbooks and Sage.
- Managed vendor relationships to ensure compliance with contractual obligations and service quality standards.
- Increased brand awareness by developing and executing marketing campaigns and events.
- Managed catering operations for large-scale events, ensuring optimal service delivery and client satisfaction.
- Developed and implemented standard operating procedures for improved consistency in service delivery.
Marketing & Project Manager
Sign Pros
01.2017 - 12.2018
- Oversaw business operations, marketing strategies, and project scheduling for a regional service company.
- Championed marketing and process initiatives that elevated brand visibility and improved operational throughput.
- Directed project execution from start to finish, focusing on quality, timely delivery, and client satisfaction.
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
- Analyzed performance metrics to optimize content strategy and improve reach across platforms.
- Developed engaging multimedia content for various social media platforms to enhance brand visibility.
- Collaborated with marketing team to align social media strategies with overall brand objectives.
Education
Associate of Science - Accounting
Georgia Gwinnett College
Lawrenceville, GA2022
BBA - Marketing
University of Georgia
GAAssociate's Degree - Business Management
Georgia Gwinnett College
Lawrenceville, GA2021
Skills
- Achieved enhanced process efficiency and operational success through effective leadership of high-performing teams in building scalable frameworks
- Drove successful SaaS implementation and process optimization initiatives
- Fostered strong stakeholder engagement and cross-functional collaboration to support organizational goals
- Problem-solving
- Project management
- Detail-oriented
- Strategic planning
- Social media management
- Teamwork and collaboration
- Content creation
- Email marketing trends
- Promotion and marketing
- Marketing research
- Solutions sales
- Sales metrics tracking
Certification
- GA Real Estate License
- Medical Billing and Coding Certification
Timeline
Client Enablement Program Manager
Waystar
03.2022 - Current
Digital Content Creator and L&D Director
Keller Williams Atlanta Partners
02.2020 - 03.2022
Accounting Coordinator / Operations Lead
Brace International
01.2019 - 02.2021
Marketing & Project Manager
Sign Pros
01.2017 - 12.2018
Associate of Science - Accounting
Georgia Gwinnett College
BBA - Marketing
University of Georgia
Associate's Degree - Business Management
Georgia Gwinnett College