Jasmine Barlow
Atlanta
Summary
Adaptable Digital Marketing Specialist with 4+ years of experience supporting multi-channel campaigns across B2B SaaS, EdTech, e-commerce, and global organizations. Proven ability to quickly integrate into new environments, manage concurrent projects, and deliver high-quality marketing assets with minimal ramp-up time. Experienced in CRM, email marketing, website and CMS management, campaign reporting, and AI-assisted content workflows using HubSpot, Shopify, Klaviyo, WordPress, and Google Analytics 4 (GA4).
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
JAS
Atlanta
06.2025 - 04.2026
- Executed multi-channel digital marketing campaigns across web, paid media, and content channels for a global logistics organization.
- Monitored campaign and website performance, identifying actionable insights to optimize digital marketing initiatives.
- Coordinated campaign assets and website updates across internal teams and international stakeholders to ensure consistent messaging and timely execution.
- Managed multiple concurrent marketing projects while meeting campaign deadlines and maintaining brand standards.
Product Marketing Manager, Contract
Lumen Learning
Portland
03.2025 - 06.2025
- Joined the marketing team on a short-term contract to support time-sensitive product launches, webinars, and go-to-market initiatives.
- Executed priority product and webinar campaigns in HubSpot, building automated workflows, landing pages, email campaigns, and lead-tracking processes.
- Developed campaign assets, go-to-market materials, competitive research, and internal enablement resources in partnership with product and marketing teams.
- Quickly adapted to existing systems, brand standards, and project workflows to deliver campaign support with minimal ramp-up time.
Marketing Specialist
HeatTrak
Atlanta
09.2022 - 03.2025
- Executed multi-channel marketing campaigns across email, web, organic social media, and e-commerce channels to drive brand awareness and online sales.
- Managed organic social media strategy and daily channel execution, generating more than 3 million organic video views and increasing the audience by 120%.
- Produced campaign copy, website content, video, and digital creative assets to support customer acquisition and product marketing initiatives.
- Supported email marketing, customer segmentation, campaign reporting, and website updates using Klaviyo, Shopify, and Google Analytics 4 (GA4).
Marketing Coordinator
Area9 Lyceum
Boston
06.2021 - 07.2022
- Developed targeted email drip campaigns and managed website enhancements that contributed to a 15% increase in website conversions.
- Coordinated digital campaigns, website updates, and content publishing across multiple marketing initiatives and stakeholders.
- Created website copy, blog articles, press releases, and email campaigns to strengthen brand messaging and support organic growth.
- Supported content planning, campaign execution, and performance reporting to inform campaign optimization for a global education technology organization.
Education
Bachelor of Science - Strategic Communication
University of Utah
Salt Lake City, UT05-2020
Skills
- Digital Campaign Execution
- CRM & Marketing Automation
- Email Marketing
- Website & CMS Management
- Marketing Analytics & Reporting
- Copywriting & Content Production
- Marketing Operations
- Project Management
- Content Strategy
- Campaign Management
Timeline
Digital Marketing Specialist
JAS
06.2025 - 04.2026
Product Marketing Manager, Contract
Lumen Learning
03.2025 - 06.2025
Marketing Specialist
HeatTrak
09.2022 - 03.2025
Marketing Coordinator
Area9 Lyceum
06.2021 - 07.2022
Bachelor of Science - Strategic Communication
University of Utah