Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jason Davis

Jasper

Summary

Seasoned automotive operator with over 38 years of experience driving dealership growth, profitability, and team development across brands including Ford, Mazda, Land Rover, GMC, Buick, and Hyundai. Proven track record leading high-volume sales, fixed operations, and multi-rooftop used car platforms, consistently achieving aggressive OEM objectives. Expert in forecasting, used car acquisition, inventory turn (30–45 days), recon efficiency (5–7 days), and pricing to market (95%+). Strong financial acumen with success in F&I performance and culture-building through mentorship, accountability, and compliance. Seeking a GM or Platform Used Car Director role to bring leadership, process, and passion for operational excellence to a performance-driven dealer group.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Executive Pre-Owned Director

Hennessy Automobile Dealerships Land Rover, Mazda, Buick, GMC
02.2020 - 05.2024

Key Achievements & Responsibilities:

  • Directed multi-rooftop used vehicle operations across Mazda, Buick GMC, and Land Rover stores, overseeing sourcing, pricing, reconditioning, and merchandising for over 300+ monthly unit sales.
  • Successfully purchased and managed 250+ units per month across all stores through platforms including OEM OpenLane, ACV, Manheim, Red Top, and additional independent auctions.
  • Developed a data-driven acquisition strategy by analyzing vehicle condition, market day supply, velocity, average trade value, and gross margin potential prior to purchase.
  • Leveraged tools such as Rapid Recon and Vauto to accurately forecast recon timelines (5–7 days), control reconditioning costs (average $1,200 per vehicle), and streamline time-to-market efficiency.
  • Maintained pricing strategy at 95% to market or better, enhancing visibility on key platforms including Blackbook, AutoTrader, and dealer websites to drive high-volume VDP activity and increase consumer confidence.
  • Implemented processes for identifying arbitration opportunities, reducing wholesale losses by returning vehicles not meeting quality or profitability standards.
  • Established clear “Time to Line” benchmarks, improving operational flow between acquisition, inspection, recon, and final lot-ready status.
  • Trained sales and desk managers on Vauto Competitive Set techniques, equipping them to present value-based selling through reconditioning transparency, pricing validation, and Carfax integration.
  • Played a pivotal role in driving group-wide used vehicle profitability, forecasting, and turn rates through digital retailing best practices and precision inventory management.

General Manager

Legacy Ford & Legacy Hyunda
10.2018 - 03.2020
  • Consistently achieved monthly and yearly sales and service targets for both Ford and Hyundai franchises by aligning department goals with OEM objectives and market demand.
  • Delivered top-tier Customer Satisfaction Index (CSI) scores, fostering a culture of transparency, responsiveness, and accountability across all departments.
  • Provided strong leadership and mentorship to sales, service, and F&I managers, resulting in improved team performance, reduced turnover, and enhanced employee development.
  • Spearheaded digital marketing initiatives that boosted online lead generation, improved SEO performance, and increased showroom traffic from qualified buyers.
  • Elevated the standard of excellence throughout the dealership by refining daily processes, setting measurable expectations, and instilling a customer-first mindset.
  • Ensured full F&I compliance and ethical sales practices, maintaining strong relationships with lenders and consistently high PRU and product penetration metrics.
  • Partnered with the Fixed Ops Director to maximize service profitability, increase service absorption, and reduce operational expenses through process improvement and parts/labor management.
  • Implemented a store-wide accountability system to drive performance in sales, service, and retention, while aligning with Ford Blue Oval and Hyundai Recognition standards.

Fixed Ops Strategy:

  • Maintained 75%+ service absorption
  • Averaged 2.5+ hours per RO, supported by high-margin menus
  • Kept recon costs under $1,200/unit with a 3-day recon-to-retail timeline
  • Delivered consistent sales performance, hitting 100+ new sales a month supported by structured desking and disciplined forecasting.

F&I Performance:

  • Achieved $2,200+ PVR, with 80%+ warranty penetration on used units
  • Focused on menu-driven closes and top-quartile product mix


Execute Sales Director

Legacy Chevrolet & Cadillac
12.2011 - 08.2018
  • Consistently met or exceeded GM Sales Forecasting & Effectiveness (SFE) goals month-over-month by aligning team performance with factory objectives and market demand.
  • Strategically forecasted and ordered new vehicle inventory through GM GlobalConnect, optimizing model mix, trim levels, and incentive alignment to meet regional and store-level sales targets.
  • Collaborated directly with ownership and the General Manager to set realistic, data-driven sales goals and hold team members accountable through daily and weekly tracking.
  • Partnered with digital marketing vendors to drive high-quality traffic to both variable and fixed ops departments, improving lead conversion rates and showroom visits.
  • Implemented internal processes to improve sales forecasting accuracy, streamline vehicle ordering timelines, and maintain healthy floor plan rotation.
  • Used historical performance data and market trends to guide monthly forecasting and maximize OEM program earnings.

• Implemented CRM and lead follow-up processes, improving digital conversion by 40% and ROI by 25%.

• Directed the full sales floor process by implementing early T.O. (turnover) strategies to ensure a smooth and guided customer experience while maximizing closing rates.

• Led weekly training sessions focused on the 12-step sales process—from greeting to delivery—reinforcing consistent execution and professionalism across the team. Increased new car sales from 30 to over 100/month while maintaining $1,800+ gross/unit.

  • Managed incentive programs, sales training, and CSI compliance with daily leadership cadence.

Finance Director

Bratton Automotive
11.2008 - 12.2011

Led the finance department to a $2.4 million revenue increase through strategic growth initiatives, market analysis, and financial planning.

Enhanced financial controls and processes by introducing automated systems, reducing financial risk and increasing operational efficiency by 20%.

Developed and executed compliance strategies to ensure adherence to financial regulations and internal policies, achieving a flawless compliance record.

Built strong relationships with cross-functional auto lenders, generating a 35% increase in business opportunities and facilitating seamless collaboration.

Demonstrated expertise in prime lending, subprime lending, and interpreting rate sheets.

Provided accurate financial forecasting and cash-flow management, supporting strategic business decisions and improving profitability.

Created KPI reporting tools for real-time financial data analysis, enabling data-driven decision-making and more accurate forecasting

Finance Manager / New Car Sales Manager

Bill Heard Chevrolet
10.2003 - 10.2008
  • Managed 50+ salespeople at a 600+ unit/month mega-store.
  • Oversaw daily sales meetings, desking, and inventory allocation.
  • Led OEM compliance, high-volume delivery performance, and new hire onboarding.
  • Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
  • Played key role in strategic planning sessions, offering insights that shaped company direction and growth.

Education

Pacelli High School
Pacelli High School – Columbus, GA

Bachelor of Arts -

Old Dominion University
Norfolk, VA

No Degree - Automotive Technology

Columbus Technical College
Columbus, GA

Skills

  • General Management & Full P&L Accountability
  • Ford OEM Program Execution & CSI Compliance
  • Pre-Owned Volume & Turnaround Strategy
  • F&I Gross Management & Warranty Penetration
  • KPI Accountability & Daily Process Discipline
  • Recon Speed & Cost Control
  • Inventory Management (New/Used Ratio & Age Control)
  • Team Mentorship, Training & Retention
  • CRM Engagement & Digital Sales Conversion
  • Expense Control & Net-to-Gross Optimization

Certification

  • Master Certified Ford Sales Manager
  • Mazda Certified Pre-Owned Manager
  • GMC Certified Pre-Owned Manager
  • Tools: V-Auto, Stockwave, Rapid Recon, CDK, ADP/Reynolds, VinSolutions, E-Leads, CarGurus, AutoTrader, Microsoft Office

Timeline

Executive Pre-Owned Director

Hennessy Automobile Dealerships Land Rover, Mazda, Buick, GMC
02.2020 - 05.2024

General Manager

Legacy Ford & Legacy Hyunda
10.2018 - 03.2020

Execute Sales Director

Legacy Chevrolet & Cadillac
12.2011 - 08.2018

Finance Director

Bratton Automotive
11.2008 - 12.2011

Finance Manager / New Car Sales Manager

Bill Heard Chevrolet
10.2003 - 10.2008

Pacelli High School

Bachelor of Arts -

Old Dominion University

No Degree - Automotive Technology

Columbus Technical College
Jason Davis