J. Chad Rutherford
Winston,GA
Summary
Enthusiastic sales professional eager to contribute to a company and its products success through hard work, attention to sales, and excellent market knowledge. Clear understanding of Sales and 20 years of experience.
Overview
21
21
years of professional experience
Work History
Shared Sales Representative
Counter Measures Corp. (CMC)
10.2023 - Current
- A Top Selling Sales Rep that initiated new business for beverage suppliers (Duvel USA, Mela Water, Rupee Beer) with independent On & Off Premise accounts and major Local & National Chains. Took a proactive approach to help sell in new PODs and QD product levels to accounts, such as Clipper Petroleum, Food Depot, & Ingles Grocery Stores.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Established strong relationships with major distributor partners in Atlanta resulting in increased sales for supplier partners.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
Regional Sales Manager
Hoist Hydration
03.2022 - 10.2023
- Achieved regional sales objectives by working with Distribution Partners for both GA & AL to develop successful strategies for the brand HOIST and emplace lucrative and efficient sales based incentives for Sales Team.
- Made onsite sales calls to prospective customers and distribution partners to help HOIST sales and close lucrative deals, new product placements, and sold in new and additional displays.
- Met with local independent chain accounts, such as Atlanta based Clipper Petroleum and worked in the field to personally sell in and build saddle rack HOIST displays into National Chain Accounts like Walmart.
- Collaborated with distributor partner executives to evaluate performance in regional area and develop strategies to expand sales revenue.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies for HOIST.
- Held weekly meetings with other HOIST ASM & RSM’s across the country to identify new techniques to overcome sales obstacles and collaborate over upcoming promotions.
- Executed successful promotional events and trade shows such as the ARA Trade Show in GA and the Buckmasters Trade show in AL.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
Area Sales Manager
Nutrabolt / C4 Energy
10.2021 - 03.2022
- Built lasting relationships with Anhesuer-Busch Distribution partners in the State of GA through effective and constant communication with the brand C4.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Established strong relationships with major accounts and key decision-makers to increase sales of C4 in the state.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Chain Account Manager
General Wholesale Beer Company
09.2012 - 10.2021
- Built supplier relationships to mitigate and establish effective distribtuion of products to national & local retail chain stores, such as Kroger, Ingles , Circle K , Wayfield, Gas Express, & Clipper.
- Managed chain account network, including logistics, trade compliance and assisted to ensure delveries were completed.
- Devised and implemented short-term and long-term plans, optimizing supply chain management and improving value relating to accounts.
- Organized and increased distribtuion levels to drive highest sales for both effective and simple distibution.
- Provided distribtuion chain guidance to team of 50 employees.
- Managed production levels, identified material shortages and monitored inventory levels to meet order delivery requirements.
- Collaborated with internal teams to improve outputs to meet demand and supply requirements, ensuring sales numbers were met & exceeded.
District Manager /Sales Representative
Atlanta Beverage Company
09.2003 - 08.2012
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Serviced existing accounts on regular basis to maximize revenue.
- Conferred with existing and potential customers to assess requirements and propose optimal solutions.
- Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
- Resolved order issues efficiently and enhanced customer sales and product growth.
- Created and implemented sales strategies and proposed innovative ideas to attract new customers to retail accounts both On and Off Premise.
Education
BBA - Business Management
University of West Georgia
Carrollton, GA08.2001
Skills
- National & Local Retail Chain Management
- Excellent Microsoft Office Skills - Excel, Word, Powerpoint, & Outlook
- Proficient in Sales & Distribution in the Beverage Industry
- Hunter Sales Mentality
Timeline
Shared Sales Representative
Counter Measures Corp. (CMC)
10.2023 - Current
Regional Sales Manager
Hoist Hydration
03.2022 - 10.2023
Area Sales Manager
Nutrabolt / C4 Energy
10.2021 - 03.2022
Chain Account Manager
General Wholesale Beer Company
09.2012 - 10.2021
District Manager /Sales Representative
Atlanta Beverage Company
09.2003 - 08.2012
BBA - Business Management
University of West Georgia
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