JEANNINE LEFEBVRE
Atlanta
Summary
Strategic marketing leader with 15+ years of experience driving integrated B2B and D2C campaigns that accelerate customer acquisition, deepen brand engagement, and fuel business growth. Proven ability to lead cross-functional teams, leverage data insights to optimize performance, and deliver high-impact strategies aligned with organizational goals. A trusted partner across business functions, known for translating complex challenges into actionable marketing solutions.
Overview
27
27
years of professional experience
Work History
SENIOR MARKETING MANAGER, STRATEGIC MARKETING
Emory Healthcare
Atlanta
01.2015 - Current
- Lead the development and execution of B2B and D2C marketing strategies for heart & vascular and primary care service lines, driving patient acquisition, brand growth, and referral volume across Georgia’s largest academic healthcare system.
- Manage cross-functional teams across media, digital, clinical, and planning functions to implement integrated campaigns that align with enterprise goals and brand strategy.
- Lead enterprise-wide marketing initiatives, including MyChart implementation and Patient Digital Experience enhancements, to drive patient portal adoption and digital engagement.
- Analyze CRM data, KPIs, market research, and brand tracking to inform strategy, optimize performance, and refine patient and physician targeting.
- Collaborate with executive leadership, physicians, and operations teams to ensure strategic alignment, market readiness, and removal of barriers to patient access.
- Oversee execution of multi-channel marketing plans, including digital, print, social, email, direct mail, SEM, CRM, and experiential marketing (e.g., sponsorships and activations).
- Serve as subject matter expert for key service lines and system initiatives, providing marketing leadership across strategic planning, audience targeting, and creative development.
VICE PRESIDENT, GROUP ACCOUNT DIRECTOR
Next Marketing
Atlanta
01.2007 - 01.2014
- Developed and led strategic B2B and integrated experiential marketing campaigns for national brands (e.g., Tabasco, CDW, Jabra, MetroPCS, Polaris), transforming client relationships into long-term growth partnerships.
- Directed cross-functional client services teams of 10+ across agency divisions, ensuring integrated campaign execution aligned with brand strategy, KPIs, and budget objectives.
- Delivered high-performing national programs—including B2B tours, sponsorships, and event activations—that consistently exceeded ROI and engagement goals.
- Managed Marketing Development Fund (MDF) programs for Fortune 500 clients, aligning fund use with strategic marketing plans, compliance, and reporting standards.
- Grew agency billings by 45% through strategic client relationship management and consistent delivery of high-impact, result-driven campaigns.
DIRECTOR OF EVENTS AND OPERATIONS
Makai Events & Promotions, Inc.
Los Angeles
01.2002 - 01.2006
- Led strategic planning and execution of multi-channel marketing programs, managing seven direct reports and overseeing timelines, budgets, logistics, and ROI analysis to ensure campaign success.
- Oversaw full P&L ownership for department and satellite office operations, including budget planning, cash flow management, and financial reporting to drive operational efficiency and accountability.
- Increased Orlando branch profitability by 43% through strategic SOP implementation, client contract renegotiation, new business development (e.g., Chick-fil-A, Marshalls), and vendor optimization.
Marketing Project Manager
Developmentor
Los Angeles
01.2001 - 01.2002
Content Marketing Manager
EToll, Inc.
Los Angeles
01.2000 - 01.2001
Internet Marketing & PR Manager
Best Data Products
Los Angeles
01.1999 - 01.2000
Education
Emerging Leaders Program -
Emory Healthcare
01.2019
Bachelor of Science - General Studies, Business Management
SPRINGFIELD COLLEGE
Springfield, MASkills
- Strategic Marketing & Planning
- Cross-Functional Team Leadership
- Integrated Campaign Development & Execution (B2B & D2C)
- Data-Driven Decision Making
- Stakeholder & Client Engagement
- Project & Budget Management
- CRM & Customer Journey Strategy
Client Portfolio
- Chick-fil-A
- Community Coffee
- MetroPCS
- Nestlé
- Red Bull
- Tabasco
- Marshalls
- Plantronics
- CDW
- Hewlett Packard
- Microsoft
- Jabra
- Boingo Wireless
- ING
- Polaris
Selected Achievements
- Delivered a 22% increase in new patient encounters and a 132% boost in call volume for Emory Healthcare’s heart & vascular service line through data-informed, multi-channel marketing strategy.
- Led a national B2B tour for Plantronics that achieved 15% sales growth and met ROI targets within 3 months, securing an extended client engagement including IRL team sponsorship.
- Oversaw $20M+ per quarter in co-op marketing fund management for HP Americas, coordinating strategy and compliance across 10+ business units.
- Scaled Tabasco’s experiential marketing program from a single-year initiative to a multi-year strategic partnership, enhancing brand presence nationwide.
- Launched a high-impact airport marketing program for Boingo Wireless, resulting in a 35% increase in web traffic and 8% sales growth.
- Directed a team of 5 marketing leads and 250 field staff to execute Nestlé’s $1.5M national product launch, earning Reggie Award Finalist honors for excellence in execution and ROI.
Industry Awards And Recognition
- Healthcare Advertising Awards, 2016–2025, Multiple Gold, Silver, and Bronze awards for heart & vascular service line campaigns at Emory Healthcare.
- Georgia Hospital Association Silver Award, 2019, Recognition for excellence in printed materials.
- EX Award – Best Mobile Marketing Campaign, 2014, CDW Technoliner Tour (B2B experiential campaign).
Timeline
SENIOR MARKETING MANAGER, STRATEGIC MARKETING
Emory Healthcare
01.2015 - Current
VICE PRESIDENT, GROUP ACCOUNT DIRECTOR
Next Marketing
01.2007 - 01.2014
DIRECTOR OF EVENTS AND OPERATIONS
Makai Events & Promotions, Inc.
01.2002 - 01.2006
Marketing Project Manager
Developmentor
01.2001 - 01.2002
Content Marketing Manager
EToll, Inc.
01.2000 - 01.2001
Internet Marketing & PR Manager
Best Data Products
01.1999 - 01.2000
Emerging Leaders Program -
Emory Healthcare
Bachelor of Science - General Studies, Business Management
SPRINGFIELD COLLEGE
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