Implement process improvements to enhance efficiency and effectiveness for vetting and prioritizing creative efforts across the marketing organization.
Develop extensive creative briefs, intake forms, and project plans including timelines, milestones, and resource allocation.
Build strong relationships with internal and external teams by governing clear and consistent communication to manage expectations and keep stakeholders informed.
Reconcile project deliverables to ensure accuracy and adherence to brand guidelines.
Marketing Project Manager
BHG Financial
Syracuse
01.2022 - 12.2022
Produced print and digital marketing campaigns to increase brand awareness and client engagement across multiple platforms.
Collaborated with internal and external teams to secure assets and approval at all stages of project lifecycles and tracked estimate to actual costs.
Facilitated weekly stakeholder meetings to communicate project progress/status.
Mitigated risks or changes in project scope and made adjustments as necessary to ensure timelines were not affected.
Creative Traffic Manager
InComm Payments
Atlanta
01.2014 - 12.2022
Executed creative operating procedures and implemented departmental efficiencies.
Utilized internal project management tool to create a centralized platform for tracking project progress and budget management.
Created project workflows and status updates for internal and external teams.
Monitored the delivery of all creative assets by regularly communicating with stakeholders and addressing any challenges early on.
Marketing Traffic/Project Manager
Kaiser Permanente
Atlanta
01.2013 - 12.2014
Managed marketing communication projects from creative direction to deployment.
Partnered with external vendors to produce and deliver creative assets to facilities.
Identified and communicated dependencies, risks, and/or changes to stakeholders.
Analyzed campaign results and implemented changes and/or improvements.