Jessica Posey
Cartersville
Summary
Dynamic Retail Account Manager with a proven track record at Benefit Cosmetics, excelling in sales strategy and operations. Expert in driving brand engagement and profitability through innovative promotional campaigns and strong relationship management. Adept at market analysis and fostering team collaboration, resulting in significant revenue growth and enhanced customer loyalty.
Overview
21
21
years of professional experience
Work History
Retail Account Manager
Benefit Cosmetics
San Francisco
08.2021 - 08.2025
- Managed sales and operations across multiple retail accounts, driving brand representation and profitability.
- Accelerated exceptional conversion rates through seamless integration of product sales with in-store services, crafting and delivering training programs for retail staff on effective cross-selling techniques.
- Formulated comprehensive strategies for product launches, ensuring effective market penetration in retail settings.
- Created a range of promotional materials encompassing flyers, brochures, store team contests, and other marketing resources.
- Analyzed sales trends to identify growth opportunities and informed account strategies.
- Orchestrated promotional campaigns that substantially heightened consumer engagement and increased foot traffic.
- Maintained strong relationships with key retail partners to boost product sell-through and engagement.
- Coordinated inventory management processes to optimize stock levels across all accounts.
- Generated in-depth reports highlighting account performance and communicated findings to senior retail management.
- Resolved customer complaints regarding sales and service.
- Negotiated contracts with retailers to ensure favorable terms are met by both parties.
- Facilitated coordination of delivery schedules with third-party suppliers to maintain prompt shipments.
- Conducted regular sales meetings to review performance and set goals.
- Reviewed schedules to keep stores under leadership properly staffed.
- Participated in weekly team meetings to discuss sales progress and challenges.
- Identified new customer opportunities through thorough research and strategic outreach activities.
- Coordinated end-to-end staffing initiatives, featuring recruitment, interviewing, and hiring of effective freelance team to elevate sales opportunities.
- Attended trade shows, conferences and other networking events as needed.
Lead Benefit Arch Expert
ULTA Beauty
Cartersville
07.2017 - 08.2021
- Developed strategies to enhance customer engagement and cultivate brand loyalty.
- Secured year-over-year growth in brow service business, elevating revenue and fostering repeat clientele.
- Engaged customers through calls and texts, inviting attendance at scheduled appointments.
- Increased Benefit Cosmetics sales by delivering tailored consultations and specific product recommendations.
- Utilized strategic upselling techniques, converting service guests into product buyers.
- Met conversion targets through seamless integration of product offerings with services.
- Mentored new team members on customer service techniques and product knowledge.
- Coordinated promotional events to increase traffic and elevate brand visibility.
- Engaged collaboratively with team members to accomplish objectives aligned with store sales goals
Assistant Manager/Stylist
Salon 120
Cartersville
08.2010 - 03.2015
- Managed daily salon operations and staff, ensuring efficient workflow and high standards.
- Oversaw financial performance, including sales, expenses, and payroll, driving salon growth.
- Trained and assisted staff in service upgrades, product knowledge, and adherence to standards.
- Scheduled and confirmed client appointments while delivering exceptional customer service.
- Handled client concerns effectively, enhancing salon reputation and fostering loyalty.
- Provided a variety of hair services, including cutting, coloring, and styling treatments.
- Managed inventory and product orders, maintaining strong vendor relationships for seamless operations.
- Developed digital marketing strategies and content to promote salon services.
Assistant Manager
Pure Aveda Salon & Spa
Cartersville
01.2007 - 04.2010
- Streamlined daily salon operations through effective staff supervision and workflow management.
- Ensured adherence to Aveda service standards and sustainability practices across the team.
- Facilitated hiring, training, and mentoring of stylists and salon staff for enhanced performance.
- Managed client scheduling, resolved concerns, and maintained high levels of customer satisfaction.
- Oversaw inventory management and product ordering, prioritizing Aveda products and vendor relationships.
- Monitored sales, expenses, and payroll to support overall salon profitability.
- Collaborated on marketing initiatives and events to improve salon visibility and engagement.
- Consulted with clients to identify desired hairstyles and services, ensuring customized experiences.
Salon Assistant
Fleur De Lis Salon & Spa
04.2004 - 11.2006
- Facilitated client consultations and service preparations for stylists, enhancing overall client satisfaction.
- Managed appointment scheduling and maintained organized client records for efficient operations.
- Secured customer payments while educating clients on products to boost stylist sales.
- Handled phone inquiries, ensuring effective communication between clients and staff.
- Coordinated participation in fashion shows and photo shoots to promote services, supporting hair and makeup application along with accessory styling.
- Promoted salon through digital platforms and community events to increase visibility.
Education
COSMOTOLOGY -
Coosa Valley Technical College
ROME, GA03-2006
High School Diploma - General High School Curriculum/Cosmetology
Cass High School
Cartersville, GA05-2003
Skills
- Sales strategy and operations
- Sales management
- Strategic planning
- Market analysis
- Team leadership
- Market analysis and data insights
- Inventory and budget management
- Promotional campaign execution
- Relationship and account management
- Performance tracking and evaluation
- Merchandising and retail strategies
- Recruitment and hiring processes
- Leadership and team motivation
- Brand development and engagement
- Contract negotiation skills
- Problem solving and conflict resolution
- Effective communication skills
- Customer relationship management
- Retail marketing strategies
- Sales strategy development and implementation
- Cross-selling techniques and pipeline building
- Appointment coordination and scheduling
- Active listening and rapport building
Additional Information
Licensed Cosmetologist with hands-on beauty industry experience and strong product expertise., Graduated with honors from Coosa Valley Technical College., Built a successful business at Ulta Beauty as an Arch Expert (2017-2021), achieving: Year-to-date business growth to $95,706 (+7.8%), Product sales up 6.5% and service revenue up 12.9%, Service-to-product conversion rate of 47.2% MTD / 33.5% YTD, surpassing goal of 25%., Consistently achieved quarterly bonus incentives over 4+ years at Benefit Cosmetics., Skilled in account management, sales strategy, and administrative operations., Proficient in Microsoft Office, Google Workspace, and salon management systems., Strong communication, leadership, and organizational skills in fast-paced environments.
References
- Tiffany Hamor, Regional Education Manager, Benefit Cosmetics, Tiffanyh@benefitcosmetics.com, 402-968-7673
- Terri Bishop/Kinnick, Services District Leader, Ulta Beauty, 770-380-2357
- Caleb Cornett, Sales Manager, Ulta Beauty, Store1364@ulta.com, 678-629-4018
Occupational Licenses Certificates And Training
Masters in Cosmetology, GA State Board, 09/01/08
Achievements
- Graduated with Honors – Coosa Valley Technical College
- Seasonal/Quarterly Bonus Achiever – Benefit Cosmetics (3+ consecutive years), with proven track record of both Sales and Top Bonus performance
- Product Launces : % to goal
2022: 181.7% ; RSM: 126.1% US Trend :1137.4%
2023: 100%
2024: 125%
- Bonus Performance: % to goal (90%to achieve payout)
2022- STD 101.7%
2023- STD 102.1%
2024- 1H24 : 101.2% ; Q3: 91.7% ; Q4: 95%
2025- Q2 : 91.7%
Total Business:
(2021):+42%
(2022) +23.6%
(2024) :$2,284.1k YTD 1.3%
- Top Service-to-Product Conversion – Ulta Beauty, exceeded conversion goals with 47.2% MTD / 33.5% YTD (Goal: 25%), Built successful Arch Expert business at Ulta Beauty (2017-2021); 2021 YTD revenue $95,706 +7.8% : Services +12.9% Product +6.5%
- Ranked #1 in ATL Territories for Google Reviews, bringing in 441 5-star reviews and achieved highest product growth over LY (+10%)
- Coursera course completions in Powerpoint, Excel, and Leadership
- Volunteer Beauty Consultant – Provided free makeup and brow services for community events
Timeline
Retail Account Manager
Benefit Cosmetics
08.2021 - 08.2025
Lead Benefit Arch Expert
ULTA Beauty
07.2017 - 08.2021
Assistant Manager/Stylist
Salon 120
08.2010 - 03.2015
Assistant Manager
Pure Aveda Salon & Spa
01.2007 - 04.2010
Salon Assistant
Fleur De Lis Salon & Spa
04.2004 - 11.2006
COSMOTOLOGY -
Coosa Valley Technical College
High School Diploma - General High School Curriculum/Cosmetology
Cass High School