Email Marketing CRM Manager
Neighborhoods.com
09.2022 - Current
- Performed a critical audit and analysis of automated workflows and campaigns, impacting a customer database of 1.2 million contacts in Hubspot.
- Worked with stakeholders to prioritize the integration of customer data between Salesforce and Hubspot, leading to a highly personalized marketing lifecycle for homebuyers.
- Monitored and optimized the performance of dynamic content emails, progressive forms, and landing pages to increase lead conversion by 28% from Q4-2022 to Q3-2023.
- Captured new customers by implementing a rental referral campaign for leads who were not ready to buy a home.
- Assemble and present reports and insights to stakeholders at bi-weekly status meetings.
