John Crowley
Richmond Hill
Summary
Dynamic marketing leader with a proven track record , excelling in brand management and strategic planning. Expert in negotiation and account retention, I drive account growth through innovative campaigns and strong client relationships. Adept at budget management, I foster team culture while delivering impactful results in competitive markets.
Overview
26
26
years of professional experience
Work History
Sponsorship and Advertising Sales Manager
Department of Defense
Fort Stewart
06.2023 - Current
- Exceeded annual sales goals while expanding customer base across all MWR properties.
- Led account management efforts to nurture existing accounts and secure new commercial clients.
- Cultivated relationships with key clients to strengthen loyalty and drive revenue growth.
- Developed territory through strategic engagement and targeted marketing initiatives to enhance client acquisition.
- Implemented targeted strategies to enhance sales development and account management effectiveness.
- Conducted market research to analyze competitor strategies and identify opportunities.
- Served as event liaison, ensuring seamless coordination for commercial customers.
Marketing Director, Vice President
The Heritage Bank/Heritage Southeast Bank
Hinesville
07.2000 - 04.2023
- Progressed through a series of increasingly responsible positions to Marketing Director.
- Recruited and trained marketing team members, increasing skills and productivity.
- Managed and promoted all aspects of company brands across various platforms.
- Oversaw brand management for digital channels, including online banking applications and websites.
- Directed public relations efforts, including media relations, crisis management, and customer communications.
- Executed advertising strategies through management of agency relations, campaign planning, and creative design.
- Launched and managed creative content for all social media channels.
- Developed and maintained marketing budget, overseeing strategy and spending decisions.
- Led project management for marketing initiatives, including rebrands, remodels, and IT projects.
Education
Bachelor of Business Administration - Marketing
Georgia Southern University
Statesboro, GASkills
- Portfolio management
- Account retention
- Negotiation skills
- Strategic planning
- Budget management
- Agency relations
- Content development
- Social media execution
- Brand storytelling
- Team leadership
- Creative thinking
- Client-first approach
Timeline
Sponsorship and Advertising Sales Manager
Department of Defense
06.2023 - Current
Marketing Director, Vice President
The Heritage Bank/Heritage Southeast Bank
07.2000 - 04.2023
Bachelor of Business Administration - Marketing
Georgia Southern University