John JP Caglione
Suwannee,GA
Summary
Sales and business development leader with 7+ years of experience in functional beverages, sports nutrition, and supplements. Proven success in building brands, managing distributor networks, and expanding territories across retail, convenience, and specialty channels. Recognized for driving revenue, launching innovation, and building strong customer partnerships. Passionate about scaling disruptive beverage brands and growing market share in competitive categories.
Experienced with leading regional sales teams and driving market growth through strategic planning and client relationship management. Utilizes effective leadership and communication skills to mentor and enhance sales team performance. Track record of achieving significant territory expansion and meeting sales targets.
Overview
8
8
years of professional experience
Work History
Regional Sales Manager
Ghost Lifestyle
01.2022 - Current
- Expanded distribution and brand presence across the Mid-Atlantic, consistently exceeding sales quotas.
- Helped scale Ghost Energy into one of the fastest-growing energy drinks in the U.S.
- Built and managed distributor relationships with Muscle Foods and SportLife; supported national accounts.
- Negotiated pricing and promotional programs, delivered sales presentations, and drove new product launches.
- Provided forecasting and demand planning support through Outfield and NetSuite CRM.
Store Manager
GNC
01.2018 - 01.2022
- Led daily operations, sales performance, and staff training for a high-volume retail location.
- Consistently exceeded revenue goals by strengthening customer loyalty and driving repeat business.
- Executed in-store marketing and promotions to increase product visibility and sales.
Strength & Conditioning Intern
Charleston Southern University
01.2019 - 01.2019
- Supported Division I athletes with training programs, developing leadership, time management, and communication skills.
Education
M.S. - Human Health & Performance (Thesis Track)
The Citadel Military College of South Carolina
Charleston05-2022
B.S. - Kinesiology, Minor in Public Health
Charleston Southern University
North Charleston, SC05-2020
Skills
- Beverage Sales & Key Account Management
- Distributor/DSD Network Development
- Retail & Convenience Channel Expansion
- Sales Forecasting & Demand Planning (Outfield, NetSuite)
- Contract Negotiation & Promotional Planning
- Category Growth & Brand Positioning
- Leadership, Training & Project Management
- Sales leadership
- Strategic planning
- Business development and planning
- Sales expertise
- Territory expansion
- Account management
Accomplishments
- Increased sales 120% by developing new marketing initiatives.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Timeline
Regional Sales Manager
Ghost Lifestyle
01.2022 - Current
Strength & Conditioning Intern
Charleston Southern University
01.2019 - 01.2019
Store Manager
GNC
01.2018 - 01.2022
M.S. - Human Health & Performance (Thesis Track)
The Citadel Military College of South Carolina
B.S. - Kinesiology, Minor in Public Health
Charleston Southern University
Additional Information
- Six years of Division I Track & Field (Big South First Team Academic/Athletic, Southern Conference First Team Academic/Athletic)
- Competitive, disciplined leader with a track record of success in high-growth industries
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