Joseph LaCrue
Creative Consultant • Graphic Designer
Snellville
Summary
Dynamic Graphic Designer with strong skills in Adobe Creative Suite and branding development. Known for delivering visually appealing graphics that elevate marketing campaigns and enhance client engagement.
Overview
18
18
years of professional experience
Work History
Creative Consultant
LaCrue Design, LLC
Snellville
04.2024 - Current
- Designed visually appealing graphics for client marketing campaigns.
- Developed branding materials including logos, brochures, social media graphics and PowerPoint slides for branded presentations.
- Utilized Adobe Creative Suite for graphic design and layout tasks.
- Conducted research on design trends to enhance project creativity.
- Maintained Graphic Standards per the client's style guides
Graphic Desiger (Hybrid/Remote)
Asolo Repertory Theatre
Sarasota
10.2021 - 03.2024
- Designed promotional materials for theatrical productions and events.
- Collaborated with directors to create visual concepts for marketing campaigns.
- Developed digital content for social media and website updates.
- Selected colors and themes while adding functionality to create new designs.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Developed layouts for product graphics, company collateral and web sites.
- Marked up, pasted and compiled final layouts for printer.
- Developed standard agency settings for plotter and laser printers to speed production work.
- Reviewed final layouts, making improvements and suggestions as needed.
- Oversaw product design, print design and marketing collateral from concept to completion.
Senior Graphic Designer
Straz Center for the Performing Arts
Tampa
03.2008 - 06.2020
- Designed compelling graphics for marketing campaigns and promotional materials.
- Collaborated with cross-functional teams to create cohesive brand identities.
- Developed innovative concepts for print and digital media projects.
- Mentored junior designers on design principles and software techniques.
- Conducted design reviews to ensure quality and consistency across projects.
- Utilized Adobe Creative Suite to produce high-quality visual content.
- Managed project timelines to meet deadlines while maintaining design standards.
- Engaged with clients to understand project requirements and expectations.
- Reviewed work submitted by other designers in order to ensure quality assurance standards were met.
- Developed layouts, logos, branding materials, and illustrations to meet client requirements.
- Managed multiple design tasks with short deadlines by prioritizing job responsibilities and overseeing time-sensitive deliverables.
- Designed and created high-quality visuals for print, web, and social media campaigns.
- Optimized images for various digital platforms including webpages and social media channels.
- Developed creative, graphic presentations to communicate mood, emphasis and insight.
- Participated in client meetings to discuss project scope, expectations and completion dates.
- Developed graphics for emails, websites, advertisements, brochures, flyers, posters, banners and other promotional material.
- Participated in brainstorming sessions with team members to generate ideas for upcoming projects.
- Ensured accuracy of colors used throughout each project according to the company's color palette guidelines.
- Maintained archive of projects following established file standards.
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners, and signs.
- Produced digital graphics, including website elements, email templates, and social media visuals.
- Collaborated with marketing teams to create cohesive designs for brand identity and promotional materials.
- Utilized typography, color, and layout to enhance visual communication and message clarity.
- Developed wireframes and prototypes for website design projects, focusing on user experience.
- Executed photo editing and manipulation tasks to enhance visual content.
- Developed creative concepts for client presentations, effectively communicating design vision.
- Produced projects for advertising and informational purposes.
- Marked up, pasted and compiled final layouts for printer.
- Determined size and layout of copy material and selected styles and size of fonts.
- Used digital camera to produce layout prints for clients.
- Drew and printed draft charts, illustrations and other artwork using specialized computer software and plotters.
- Fostered relationships with retail clients through effective communication, negotiation and collaboration.
Education
Bachelor of Arts - Graphic Design
Kansas City Art Insitute
Kansas City, MO05-1995
Associate of Arts - Visual Communication
Colorado Institute of Art
Denver, CO05-1992
Skills
- Adobe Creative Suite
- Print design
- Digital graphics
- Branding development
- Layout design
- Marketing collateral
- Color theory
- Client communication
- Visual storytelling
- Project management
- Team collaboration
- Time management
- Creative problem solving
- Branding and identity
- Attention to detail
- Digital design
- Logo design
- Corporate branding
- Environmental graphics
- Advertising
- Graphic design
- Project management abilities
- Style guide development
- Visual design
- Visual communication
- Illustration
- Presentation design
- Image manipulation
- Typography design
- Branding
- Mastery of adobe creative suite
- Adobe creative suite (photoshop, illustrator, dreamweaver)
- Graphic and media design
Timeline
Creative Consultant
LaCrue Design, LLC
04.2024 - Current
Graphic Desiger (Hybrid/Remote)
Asolo Repertory Theatre
10.2021 - 03.2024
Senior Graphic Designer
Straz Center for the Performing Arts
03.2008 - 06.2020
Bachelor of Arts - Graphic Design
Kansas City Art Insitute
Associate of Arts - Visual Communication
Colorado Institute of Art