Summary
Work History
Education
Skills
Websites
Samples
Timeline
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JUI DAMLE

Content Writer
Porvorim

Summary

Senior Marketing Communications & Content, Market Intelligence and Research professional with over 25 years of in-depth experience in creating marketing and thought leadership content, research and industry analysis. Proven track record along with extensive experience in managing client interactions, building and managing diverse teams across various industry sectors. Experience spans across diverse roles in marketing, marketing communications, content strategy, research and as an analyst.

Work History

Freelance content writer

NIIT, SirionLabs, Adrenalin, L&T Infotech, WNS, Cybage and others
  • Content writing – Blogs, emailers
  • Thought leadership papers
  • Website pages
  • Social media content for Twitter and LinkedIn
  • Research and writing - Articles, PoV papers and white papers
  • Article and white paper reviews

Lead – Branding and Collaterals (Full time)

Tata Consultancy Services (TCS)
  • Lead the branding and collaterals function in marketing with TCS’ Business Process Services (BPS) unit
  • Conceptualize and oversee uniform deployment of communication of TCS brand to all the relevant stakeholders.
  • Achievements – Successfully published 15 white papers for subject matter experts in 1 year

Consultant (Research Director)

HfS Research
  • Tracking and writing industry research as an analyst on the retail BPO and Legal Process Outsourcing (LPO) industry
  • Achievements – Written a well acclaimed report on the LPO industry

Head – Sourcing Practice

ValueNotes
  • Create branding for ValueNotes as a leading analyst and research firm in the outsourcing industry
  • Create thought leadership research on the outsourcing industry, with focus on Business Process Outsourcing
  • Achievements – Successfully published a series of reports on the knowledge process outsourcing industry

Manager – Market and Competitive Intelligence

Accenture
  • Support the sales and pre-sales team with market and competitor intelligence in the technology outsourcing
  • Dissemination of the research and insights through newsletters, presentations, and papers on the technology outsourcing space

Research Manager

TPI (now ISG)
  • Responsible for setting up the offshore research function for TPI’s advisory group and its clients
  • Providing research to advisors and clients on the market and business
  • Create service provider network with the India based service providers
  • Achievements – Was awarded the TPI Star Award for performance in 2006

Freelance writer

Leisure and lifestyle content - Planet Goa, Rotary Goa magazine, O’ Heraldo newspaper
  • Written articles on lifestyle, restaurant reviews, social entrepreneurs, and a variety of topics

Consultant

OneForce
4 2023
  • Currently working as a Consultant (Content Manager) with OneForce, an intelligent software driven lead generation and marketing company

Marketing Communications Consultant (Freelance)

CMO Axis
10.2014
  • Worked as a single point of contact and lead reviewer and editor for one of the largest IT companies

Consumer Research

Market research (TNS Mode, Research International, ORG MARG)
- 01.2004
  • Prior to 2004, worked primarily in the consumer research field, specializing in qualitative research
  • Providing research on brand strategy, communication and advertising, product positioning and pricing to various FMCG and non-FMCG companies.

Education

Master of Arts - Social Work

Tata Institute of Social Sciences
Mumbai, India
04.2001 -

Bachelor of Arts - Psychology

Fergusson College, University of Pune
Pune, India
04.2001 -

Skills

Effective Communication

Content Curation

Research and Interviews

Marketing Strategies

Proofreading skills

Market Research

Consistent brand messaging

Written Communication

Brand voice

Article Writing

Editing proficiency

Email Communication

Essay Writing

Press Release Writing

Research Writing

Content strategy expertise

Brand voice consistency

Tone and Language Variations

Editing and review

Brand Messaging

Effective Communication

Websites

Samples

  • White Paper/Point of View Paper/Thought Leadership Content, https://www.horsesforsources.com/lpo_growth_030712/
  • White Paper/Point of View Paper/Thought Leadership Content, http://www.eiu.com/report_dl.asp?mode=fi&fi=1602495945.PDF
  • Client Content, https://www.decisionmines.com/sites/default/files/pdf/evolution-of-wealth-management-tools-traditions-of-trade-whitepaper.pdf
  • Client Content, https://www.sirionlabs.com/blog/digitization-is-just-the-start-navigating-the-enterprise-clm-maturity-curve/
  • Client Content, https://www.sirionlabs.com/blog/paperless-low-touch-smarter-contracting-in-the-age-of-ai-led-clm-platforms/
  • Client Content, https://www.sirionlabs.com/blog/buy-side-contract-lifecycle-management-clm-for-different-personas-one-size-doesnt-fit-all/
  • Client Content, https://www.zensar.com/sites/default/files/white_papers/10123_Consumer-Hyper-Personalization_WP_28-12-2021.pdf
  • Client Content, https://www.zensar.com/insights/white-papers/regtech-technology-first-approach-regulatory-compliance
  • Client Content, https://www.wipro.com/blogs/rajiv-kumar/a-smarter-way-to-collaborate-and-build-applications-with-azure-dev-ops/

Timeline

Marketing Communications Consultant (Freelance)

CMO Axis
10.2014

Master of Arts - Social Work

Tata Institute of Social Sciences
04.2001 -

Bachelor of Arts - Psychology

Fergusson College, University of Pune
04.2001 -

Freelance content writer

NIIT, SirionLabs, Adrenalin, L&T Infotech, WNS, Cybage and others

Lead – Branding and Collaterals (Full time)

Tata Consultancy Services (TCS)

Consultant (Research Director)

HfS Research

Head – Sourcing Practice

ValueNotes

Manager – Market and Competitive Intelligence

Accenture

Research Manager

TPI (now ISG)

Freelance writer

Leisure and lifestyle content - Planet Goa, Rotary Goa magazine, O’ Heraldo newspaper

Consultant

OneForce
4 2023

Consumer Research

Market research (TNS Mode, Research International, ORG MARG)
- 01.2004

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