Summary
Overview
Work History
Education
Skills
Websites
Professional Highlights
Technology Proficiencies
Timeline
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Kailey Benegar

Cartersville

Summary

Driven marketing and sales professional with 5+ years of experience in event management, CRM systems, and customer engagement. Known for delivering measurable results through creative problem-solving, data-driven decision-making, and an unwavering commitment to exceptional customer service. Passionate about pet wellness and nutrition, with a proven history of fostering meaningful relationships and thriving in dynamic, fast-paced work environments.

Overview

8
8
years of professional experience

Work History

Marketing Specialist

Stratus
04.2022 - Current
  • Coordinated logistics and strategy for multiple national tradeshows, streamlining schedules, overseeing exhibit setup, and maximizing booth engagement, which increased lead generation by 10%.
  • Developed and implemented quarterly content calendars, enhancing customer engagement across social media platforms by 20%.
  • Managed marketing budgets of over $100,000, ensuring cost-effective solutions and timely reporting.
  • Leveraged CRM tools like Salesforce and ZoomInfo to track trends, analyze campaign results, and improve targeting—facilitating a 15% improvement in sales team efficiency.
  • Created customized marketing materials to align with sales strategies, fostering stronger alignment between internal teams and external stakeholders.

Marketing Coordinator/Project Administrator

Leeman Architectural Woodwork
10.2019 - 10.2020
  • Strategized and executed marketing campaigns across email, social media, and advertising channels, increasing client acquisition.
  • Oversaw updates to company websites, created promotional materials, and managed trade show logistics, ensuring professional representation in competitive markets.
  • Conducted data tracking and provided actionable reporting to sales teams, improving outreach efforts and strengthening lead conversions.

Assistant Manager

Top Dogs Pet Boutique
01.2019 - 08.2019
  • Delivered expert pet nutrition guidance and personalized customer service, fostering long-term customer loyalty and boosting repeat business by 15%.
  • Introduced new in-store and social media promotions, driving increased foot traffic and online engagement.
  • Managed vendor relationships, inventory, and new employee training, ensuring smooth day-to-day operations.

Social Media Marketing Intern

Top Dogs Pet Boutique
06.2017 - 08.2019
  • Spearheaded social media marketing efforts, creating targeted content and campaigns, which increased followers by 30%.

Education

Bachelor of Business Administration - Marketing

Kennesaw State University
Kennesaw, GA
05.2019

Skills

  • Pet Nutrition Expertise
  • Tradeshow & Event Coordination
  • CRM & Data Analysis
  • Social Media Management
  • Content Creation
  • Budget Management
  • Google Workspace
  • Microsoft Office Suite
  • Salesforce
  • HubSpot
  • ZoomInfo
  • Canva

Professional Highlights

  • Successfully coordinated high-profile trade shows and events, resulting in enhanced brand visibility and increased ROI.
  • Enhanced customer engagement through data-driven marketing strategies, directly supporting internal and external sales teams.
  • Proficient at operating in high-energy environments, demonstrating adaptability through diverse roles and responsibilities.

Technology Proficiencies

  • Salesforce
  • HubSpot
  • ZoomInfo
  • Canva
  • QuickBooks

Timeline

Marketing Specialist

Stratus
04.2022 - Current

Marketing Coordinator/Project Administrator

Leeman Architectural Woodwork
10.2019 - 10.2020

Assistant Manager

Top Dogs Pet Boutique
01.2019 - 08.2019

Social Media Marketing Intern

Top Dogs Pet Boutique
06.2017 - 08.2019

Bachelor of Business Administration - Marketing

Kennesaw State University

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Kailey Benegar