Kara Lofton
Savannah
Summary
Creative social media marketer with hands-on experience in sports photography, videography, content creation , graphic design and brand storytelling. Founder of a full-service media business specializing in delivering high-engagement social content and branded graphics for events, brands, and social platforms. Certified in social media marketing with a strong understanding of audience growth, platform trends, and entertainment-driven content. Adept at crafting fun, shareable posts that connect deeply with fans and drive engagement. Passionate about using creativity and date-informed strategies to make sports fun for millions online. Currently pursuing a Bachelor’s degree in Marketing Management and seeking a social media role within sports and entertainment.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Founder & Lead Content Creator/Graphic Designer
EKS
01.2022 - 02.2024
- Delivered full-service creative solutions including social media content , graphic design, and photo and video production for sports, events, brands, and social media campaigns
- Produced high-quality short-form and long-form content optimized for Instagram, TikTok, and promotional use
- Led creative direction from concept development to final edit, ensuring content aligned with brand voice and audience goals
- Collaborated directly with clients to develop engaging visual stories that increased brand visibility and audience connection
- Managed client communication, scheduling, pricing, and project timelines independently
- Developed business strategies to enhance operational efficiency and market reach.
- Established a digital marketing framework to increase online presence and engagement.
- Led customer relationship management initiatives to improve client satisfaction and retention.
Inventory Specialist & Merchandiser
Ace Hardware
02.2025 - Current
- Managed inventory levels to ensure product availability and minimize stockouts.
- Performed data entry and completed proper paperwork..
- Conducted detailed inventory analysis reports for management review, informing strategic decision-making.
- Maintained organization and operational efficiency in a fast-paced retail environment
Package Handler
Amazon
10.2024 - 01.2025
- Operated material handling equipment, adhering to safety protocols.
- Worked in a high-volume, time sensitive environment requiring efficiency, teamwork, and consistency
- Maintained productivity standards while ensuring safety and accuracy
Administrative & Creative Support Intern
Gulfstream Aerospace
01.2019 - 03.2020
- Supported mechanical and technical engineering teams with administrative and organizational tasks
- Created internal graphic design materials and visual assests
- Organized technical files and datasets, assisted with meeting preparation, and supported cross-functional teams
- Gained early exposure to professional workflows, data management, and team collaboration
Education
Bachelor of Science - Marketing Management
Georgia Southern University
Statesboro, GA05-2026
Film & Television (Coursework) -
Savannah College of Art And Design
Savannah, GA01-2023
High School Diploma -
Woodville Tompkins Technical & Career High School
Savannah, GA01-2021
Skills
- Teamwork & Collaboration
- Conflict Resolution
- Interpersonal Skills
- Work Ethic
- Physical & Organizational Skills
- Social Media Strategy & Content Planning
- Short-Form Video (Reels, TikTok, Shorts)
- Sports Photography & Videography
- Brand Storytelling & Audience Engagement
- Video Editing (Premiere Pro, Final Cut, Caput, etc)
- Analytics & Performance Tracking
- Content Scheduling & Community Management
- Adobe Creative Suite
- Trend & Culture Awareness
- Brand awareness
- Teamwork & Collaboration
Certification
- Adobe Photoshop Certified License
- Social Media Media Marketing Certified License
- MOS Certified License
Timeline
Inventory Specialist & Merchandiser
Ace Hardware
02.2025 - Current
Package Handler
Amazon
10.2024 - 01.2025
Founder & Lead Content Creator/Graphic Designer
EKS
01.2022 - 02.2024
Administrative & Creative Support Intern
Gulfstream Aerospace
01.2019 - 03.2020
Bachelor of Science - Marketing Management
Georgia Southern University
Film & Television (Coursework) -
Savannah College of Art And Design
High School Diploma -
Woodville Tompkins Technical & Career High School