Kara Roth
Atlanta
Summary
Dynamic global marketing and communications leader with over 15 years of experience in shaping and scaling premium brands across diverse industries. Expertise in merging data-driven insights with compelling storytelling to drive growth, enhance market share, and strengthen brand reputation. Proven track record of spearheading digital transformations, developing customer-centric strategies, and aligning marketing initiatives with C-suite objectives. Renowned for cultivating high-performance teams and maximizing budgets, consistently delivering multi-million-dollar ROI through innovative, integrated campaigns that effectively balance creativity with measurable results.
Overview
15
15
years of professional experience
Work History
Director of Marketing & Communications
Dornbracht
Americas
01.2024 - Current
- Introduced a new customization program that expanded the high-value client pipeline by double digits.
- Designed and executed anniversary and brand campaigns generating 3K+ qualified client touchpoints and 20M+ media impressions across digital, print, and broadcast.
- Developed sales enablement tools, training, and activations that shortened the sales cycle by 30%.
Director of Global Marketing
Duravit AG
Americas
01.2022 - 01.2024
- Delivered 600% ROI on marketing investment, expanded market share, and drove 75% increase in organic traffic through digital ecosystem transformation.
- Led team of 15 across the Americas and contributed to 150+ international awards.
Sr. Director of Marketing & Sales
American Valve
01.2019 - 01.2022
- Tripled sales pipeline, fueling 153% revenue growth. Achieved 253% e-commerce revenue growth by launching 4,000+ SKUs and enhancing digital customer experience.
Sr. Director of Global Marketing – North America
SPAX | Altenloh Brinck & Co.
01.2011 - 01.2019
- Managed a $10M+ budget with maximum ROI.
- Increased market share by 35% through partnership strategies and multi-channel campaigns. Boosted engagement by 225%.
Education
B.A. - Marketing & Media Studies
Pennsylvania State University
Skills
- Market development planning
- Digital transformation strategy
- Strategic storytelling
- Global team leadership
- Go-to-market execution planning
- Public relations
- Integrated marketing campaigns
- Strategic positioning
Leadership Philosophy
I believe leadership is a balance of vision, execution, and accountability. I set high expectations but lead with trust — giving teams both the tools and confidence to succeed. My approach is rooted in transparency, curiosity, and collaboration, creating space for innovation while keeping outcomes front and center. To me, marketing is more than a growth engine — it’s a storytelling platform that strengthens relationships, builds equity, and drives lasting business value.
Awards
Hermes Platinum Creative Award (2023), GOOD DESIGN Award (2023), Best of KBIS – Readers’ Choice (2022–24), VIP Designer’s Choice Award (2023)
Timeline
Director of Marketing & Communications
Dornbracht
01.2024 - Current
Director of Global Marketing
Duravit AG
01.2022 - 01.2024
Sr. Director of Marketing & Sales
American Valve
01.2019 - 01.2022
Sr. Director of Global Marketing – North America
SPAX | Altenloh Brinck & Co.
01.2011 - 01.2019
B.A. - Marketing & Media Studies
Pennsylvania State University