Karina Voytovich
Duluth
Summary
Marketing Operations Manager with expertise in cross-functional project execution, operational leadership, and process optimization across consumer healthcare brands. Proven experience managing complex marketing initiatives from planning through launch, optimizing workflows, leading cross-functional collaboration, and mentoring team members to improve operational efficiency. Skilled at building scalable processes, driving organizational alignment, and delivering high-quality marketing initiatives in fast-paced, highly regulated environments.
Overview
6
6
years of professional experience
Work History
Marketing Operations Manager
Boiron
Newtown Square, PA
08.2025 - Current
- Lead marketing operations across a portfolio of 20+ consumer healthcare brands, overseeing 40–60 concurrent projects including product launches, packaging development, advertising campaigns, merchandising, and promotional initiatives.
- Serve as the central operational liaison between Marketing, Creative, Regulatory Affairs, Supply Chain, Sales, Retail, PR, Accounting, IT, and external vendors to ensure seamless execution of cross-functional initiatives.
- Own enterprise project management within Adobe Workfront, managing project intake, resource planning, timelines, approvals, reporting, and workflow optimization while supporting approximately 30 annual product launches with no project-management-related launch delays.
- Direct and mentor a Marketing Operations Assistant through onboarding, Workfront administration, inventory forecasting, vendor communication, and ongoing professional development.
- Streamlined department operations by consolidating more than 20 project templates into eight standardized workflows and eliminating redundant tasks, improving project efficiency and team adoption.
- Align marketing execution with production schedules, inventory forecasts, warehouse availability, and supply chain milestones to ensure successful product launch readiness.
- Manage marketing operational budgets by tracking promotional spending, purchase orders, vendor invoices, and financial reporting while supporting vendor management.
- Develop executive reporting on project status, inventory risk, sales forecasts, and operational performance to support leadership decision-making.
- Partner with Regulatory Affairs and IT to implement an AI-assisted content review workflow using Claude, streamlining regulatory review of high-volume user-generated marketing content.
Assistant Product Marketing Manager
Boiron
Newtown Square, PA
12.2024 - 08.2025
- Managed integrated marketing initiatives for leading consumer healthcare brands across digital advertising, influencer marketing, packaging, retail promotions, and sales campaigns.
- Analyzed Nielsen, SPINS, and IRI data to identify consumer trends, evaluate competitive performance, and support product and marketing strategy.
- Partnered with global headquarters in France to coordinate product launches, manage timelines, and ensure brand consistency across international initiatives.
- Collaborated with Creative, Sales, Medical, E-Commerce, and Retail teams to develop marketing materials and sales tools supporting multiple distribution channels.
- Prepared market analyses, competitive intelligence, and strategic recommendations that informed new product launches, portfolio optimization, and brand positioning.
- Oversee the end-to-end execution of a national targeted sampling program, including vendor onboarding, display creation, and sample distribution to key locations based on consumer insights
Marketing Assistant
Boiron
Newtown Square, PA
04.2023 - 12.2024
- Analyzed sales and market data for a newly launched product, developing an executive presentation for a Global Marketing Seminar highlighting U.S. market performance.
- Coordinated with external agencies to develop product-focused television commercials and digital marketing assets supporting national campaigns.
- Collaborated with production vendors, creative teams, and supply chain partners to update merchandising materials and marketing assets across multiple product lines.
- Supported budget administration by processing invoices, purchase orders, and marketing expenditures through JDE while assisting with budget tracking and documentation.
- Represented the company at industry trade shows by coordinating booth layouts, merchandising, and product displays that aligned with brand strategy.
Public Relations assistant (Intern)
Boiron
Newtown Square, PA
07.2022 - 04.2023
- Analyzed social media campaign performance using Grin to support influencer and ambassador engagement strategies.
- Managed influencer and ambassador databases through Highrise, researching and identifying candidates for seasonal marketing campaigns.
- Developed monthly campaign recap presentations highlighting influencer-generated content and organic brand engagement.
- Researched media contacts using Critical Mention and assisted in the development of press kits supporting public relations initiatives.
- Created blog content, influencer care packages, and promotional materials to support seasonal marketing campaigns and strengthen brand partnerships.
Project Manager
Hadco Metal Trading
Philadelphia, PA
07.2021 - 12.2021
- Established a new Call Center department by recruiting, onboarding, training, and supervising team members while monitoring daily performance and operational productivity.
- Led the design and implementation of an internal communication application that streamlined coordination between warehouse and maintenance teams.
- Developed weekly CRM email campaigns and marketing materials to support customer engagement and sales initiatives.
- Partnered with an external marketing agency to improve SEO strategy and increase online visibility.
Sales Assistant
Hadco Metal Trading
Philadelphia, PA
11.2020 - 05.2021
- Generated new business opportunities through 30–40 outbound prospecting calls per day, qualifying leads and supporting sales growth.
- Assisted customers throughout the sales process by preparing quotes, managing inquiries, and coordinating orders from initial contact through purchase.
- Collaborated with sales teams and vendors to develop competitive pricing strategies that balanced customer needs with company profitability.
Education
Bachelor of Science - Marketing, International Business, French Studies
West Chester University of Pennsylvania
12.2022
Skills
- Project & Program Management
- Product Launch Management
- Cross-Functional Leadership
- Workflow Optimization
- Budget & Vendor Management
- AI Workflow Implementation
- Executive Reporting & Analytics
- Adobe WorkFront
- Brandfolder (Asset Management)
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
Languages
Native or Bilingual Proficiency: English, Russian, Hebrew
Professional Proficiency: French
Timeline
Marketing Operations Manager
Boiron
08.2025 - Current
Assistant Product Marketing Manager
Boiron
12.2024 - 08.2025
Marketing Assistant
Boiron
04.2023 - 12.2024
Public Relations assistant (Intern)
Boiron
07.2022 - 04.2023
Project Manager
Hadco Metal Trading
07.2021 - 12.2021
Sales Assistant
Hadco Metal Trading
11.2020 - 05.2021
Bachelor of Science - Marketing, International Business, French Studies
West Chester University of Pennsylvania