Kathryn Clark
Savannah
Summary
Sales leader with 14+ years of experience in the Savannah market, achieving results through strategic planning, market insights, and relationship management. Passionate about mentoring teams and developing the next generation of sales leaders.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Area Director of Sales and Marketing
Island Hospitality
11.2018 - 11.2025
- Oversee sales efforts for a combined 352 Marriott branded rooms across 3 hotels and 2 dynamic southern markets - Savannah, GA and Summerville, SC.
- Developed and implemented strategic marketing plans to enhance brand visibility and market share.
- Experienced in analyzing STR data to identify market trends and competitive insights.
- Analyzed industry trends and competitor activities for strategic decision-making and maintain a competitive edge.
- Fostered relationships with industry partners, enhancing collaboration and business opportunities.
- Cultivated strong professional relationships with accounts, groups, and key clients to drive long-term business development.
- Mentored and developed 4+ sales team members through the internal growth initiative.
Director of Sales and Marketing
B Historic Savannah
08.2018 - 11.2018
- Oversee sales to reach revenue goals including budget planning, evaluating STR reports, qualifying group opportunities in all market segments.
- Established and maintained consistent and vibrant corporate image through all product lines, social media outlets and create brand awareness for B hotels and Resorts and our 101 room lifestyle boutique hotel that encourages our guests to indulge in local experience, culture, and to just B you!
- Build relationships with local partners and community outreach by attending informative luncheons, expos, charitable functions, and networking events.
Dual Senior Sales Manager
Savannah Lodging
05.2015 - 08.2018
- Increased sales for my target markets (Tour and Travel, Social, and Weddings)
- Attended a trade show for my target markets – National Tour Association in February 2016 and G.I.R.L National Girl Scouts Convention in October 2017.
- Maximized revenue by yielding the hotels and contracting qualified groups.
- Used Salesforce, Delphi, and Meeting Broker to maintain accurate database of inquiries, sales revenue and sales leads for Hampton Inn By Hilton and Holiday Inn Express.
Sales and Event Manager
Savannah Lodging
12.2011 - 05.2015
- Coordinated groups of all market segments at the Holiday Inn Express including rooming lists, securing payment, managing VIPs, and communicating with the operations team for arrival and overall guest experience.
- Detailed and executed meetings and events including preparing menus, BEOs, and maintained expectations and duties for the banquet captain for our 4,200 square feet of multi-use function space.
- Boosted monthly meeting revenue by managing outside catering and maintaining a profit margin of 40% on food and beverage from cultivating a partnership with a local catering company.
- Provided support to the Operations team and assisted where necessary including MOD shifts, guest relations, and training new employees.
Guest Service Representative
Savannah Lodging
07.2011 - 12.2011
- First point of contact for guests and assisted in guest experience including reservations, check in, concierge services, and customer service at The Mulberry Inn, a Holiday Inn hotel.
Education
Associates Degree - Hotel Restaurant and Tourism Management
Savannah Technical College
01-2011
Skills
- Property Systems: Fosse, Marsha, OnQ, and Opera
- Microsoft Office
- Cultivating Professional Relationships
- Networking and Community Engagement
- Yield Management
- Team Development and Mentoring
- Marriott, Hilton, and IHG brand experience
Certification
- Access Edge Marriott Sales Certified
- One Yield v2 Certified
- Cvent Certified
Timeline
Area Director of Sales and Marketing
Island Hospitality
11.2018 - 11.2025
Director of Sales and Marketing
B Historic Savannah
08.2018 - 11.2018
Dual Senior Sales Manager
Savannah Lodging
05.2015 - 08.2018
Sales and Event Manager
Savannah Lodging
12.2011 - 05.2015
Guest Service Representative
Savannah Lodging
07.2011 - 12.2011
Associates Degree - Hotel Restaurant and Tourism Management
Savannah Technical College