KEABETSWE SYDNEY KABOTHO
P O BOX 10756 Lobatse
Summary
Innovative business professional known for high productivity and efficient task completion, excelling in strategic partnerships and customer relationship management. Adept at driving sales growth and enhancing brand visibility through innovative marketing campaigns. Recognized for strong leadership and attention to detail, consistently delivering results that exceed expectations.
Overview
11
11
years of professional experience
1
1
Certification
Work History
DSA
First National Bank Botswana
10.2024 - 03.2025
- Identified new business opportunities and grew retail base by targeting quality, profitable clients.
- Drive internal and external sales at the branch.
- Promoted retail products through customer presentations, activations, and cold calling.
- Maintained a high level of market knowledge, demonstrated by being able to talk about key market influencers. Present the benefits and features of retail products, services and support.
- Ensure that excellent service standards are maintained throughout while assisting the customer.
- Opened new client accounts to facilitate transactions and enhance customer engagement.
Marketing Officer
Bank of Baroda
07.2019 - 05.2024
- Establish and maintains strategic partnerships with external stakeholders.
- Coordinated and implemented marketing and promotion campaigns to enhance brand visibility and customer engagement.
- Collaborate with different functions in the company to support the business by launching effective marketing communication.
- Increased sales through strategic marketing initiatives, reinforcing brand value and identity among prospective customers.
- Research the market and advise management about new products on assets and liabilities.
- Managed online presence across all social media platforms, enhancing customer interaction and brand recognition.
- Participated in activations that marketed the banks products and services.
- Created product awareness through training sessions for staff.
- Attending to clients enquiries about the banks products and services.
- Opening customer accounts, companies and personal accounts.
Business Development Manager
Liquid Library
05.2017 - 05.2019
- Established and maintained business relationships with current and prospective customers, enhancing customer loyalty and engagement.
- Created quotations, handled customer queries and followed up on prospects.
- Conducted market analysis of competition to formulate effective sales strategies, positioning organization advantageously in the market.
- Implemented business procedures and systems to streamline operations and improve overall organizational efficiency.
- Planning and organizing all Advertising, public relations, marketing functions, exhibitions and events.
- Executed social media marketing campaigns to boost brand awareness.
- Supplied management with oral and written reports on market needs, problems, interests, competitive activities and potential for new products and services.
- Assisted in sourcing sponsors for the organizations activities.
- Participated in planning and coordinating company events.
Marketing & PR Assistant
Leaf Environmental Solutions
03.2016 - 04.2017
- Planning and organizing all Advertising, public relations, marketing functions, exhibitions and events.
- Managed company brand, enhancing visibility and reputation.
- Created and maintained database for stakeholders, including customers, competitors, and media houses in Botswana.
- Planned and organized customer gifts and cards for monthly celebrations, ensuring positive client relationships through regular visits.
- Invoicing customers using pastel, creating quotations and dealing with customer's enquiries, complaints.
- Coordinated social responsibility programs to support community initiatives. and all requests for donations and sponsoring.
- Full internal sales function - including cold canvassing and compiling sales reports.
- Tendering; going to tender openings, record results, graph them and report to managers on outcome.
Sales and Logistics Intern
Can Manufacturers
09.2014 - 02.2016
- Adopted a consultative approach in working with clients to establish requirements and proposed solutions.
- Liaised with suppliers to ensure timely deliveries and negotiated favorable contract terms.
- Advising customers and providing after sales service.
- Conducted research, analyzed the findings and presented the results.
- Implemented business procedures and provided support to other departments.
- Compiled and analyzed data for price lists, sales reports, and purchasing records to aid business decision-making.
- Participated in events to enhance company visibility and showcase credentials (Consumer fair, Global Expo Botswana).
- Dealt with internal & external communication (newsletter, mediae.t.c).
- Represented the organization while building relationships with other stakeholders.
Education
Master of Business Administration -
University of Botswana
Gaborone12-2027
Bachelor of Business Administration - Marketing
University of Botswana
Gaborone10-2014
Certificate of Proficiency - Long Term Insurance
Insurance Academy of Botswana
Gaborone03-2020
Certificate in Anti Money Laundering -
ServicePlus Consultancy Agency
Gaborone08-2022
Mastering Financial Statement Analysis -
Alison
Online01.2026
Skills
- Attention to detail
- Team player
- Supervisory and leadership skills
- Interpersonal skills
- Written communication
- Business development
- Financial analysis
- Strategic partnerships
- Risk assessment
- Customer relationship management
References
- Ms. Eunice Kgang, Leaf Environmental Solutions, P.O. Box 45003, Gaborone, 72136120, Human Resource Manager
- Mr. Mpho Tshukudu, Bank of Baroda, P.O. Box 216 ADD, Postnet Kgale View, Gaborone, 74474678, Marketing Manager
- Mr. Brendan Rundle , Liquid Library, P.O. Box 2392, Gaborone, 74169316, director
Certification
Botswana Institute of Banking & Finance Membership
Timeline
DSA
First National Bank Botswana
10.2024 - 03.2025
Marketing Officer
Bank of Baroda
07.2019 - 05.2024
Business Development Manager
Liquid Library
05.2017 - 05.2019
Marketing & PR Assistant
Leaf Environmental Solutions
03.2016 - 04.2017
Sales and Logistics Intern
Can Manufacturers
09.2014 - 02.2016
Master of Business Administration -
University of Botswana
Bachelor of Business Administration - Marketing
University of Botswana
Certificate of Proficiency - Long Term Insurance
Insurance Academy of Botswana
Certificate in Anti Money Laundering -
ServicePlus Consultancy Agency
Mastering Financial Statement Analysis -
Alison